Entertainment Education Behind The Scenes
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Entertainment Education Behind The Scenes
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Author : Lauren B. Frank
language : en
Publisher: Springer Nature
Release Date : 2021
Entertainment Education Behind The Scenes written by Lauren B. Frank and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Audio-visual education categories.
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
Entertainment Education Behind The Scenes
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Author : Lauren B. Frank
language : en
Publisher:
Release Date : 2021
Entertainment Education Behind The Scenes written by Lauren B. Frank and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
Health Communication Fundamentals
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Author : Suruchi Sood, PhD
language : en
Publisher: Springer Publishing Company
Release Date : 2023-10-10
Health Communication Fundamentals written by Suruchi Sood, PhD and has been published by Springer Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-10 with Medical categories.
"The authors bring together a strong mix of theory, concepts, methods, practice, and research that come to life through multiple examples, experiences, and questions for reflections that any reader – whether seasoned or a newcomer into the public health communication field – should find extremely helpful and engaging. This book constitutes a significant contribution to the continuous fermentation and growth of the public health communication field."--Rafael Obregon, Country Representative, UNICEF Paraguay Health Communication Fundamentals: Planning, Implementation, and Evaluation in Public Health is a comprehensive, practice-based textbook designed to equip students with the tools needed to excel in the public health communication workforce. Using a mix of domestic and global examples, the book guides readers through the entire health communication process— from planning and implementation to research, monitoring, and evaluation. Interdisciplinary perspectives and contemporary public health topics are explored throughout the book via real-world examples, case studies, and spotlights on professionals and organizations currently working to bring about positive individual and social change. Contemporary public health topics include communication for pandemics, social justice, anti-racism, chronic disease prevention, environmental health and justice, and mental health, to name just a few. Each chapter features a podcast interview with a professional currently working in a health communication related field, to show health communication skills in action and illustrate the wide variety of careers available in this dynamic and growing sector. Health Communication Fundamentals is an essential resource for students in a variety of health professional and communication-based programs, and will help prepare them to make unique and valuable contributions to jobs in health departments, non-profit organizations, advocacy groups, private organizations, government, academia, the media, and more. Key Features: Focuses on evidence-based and theory-driven health communication practice Covers the entire communication campaign process – planning, implementation and evaluation of health communication initiatives that want to achieve social and behavior change Includes interdisciplinary perspectives and contemporary topics with a focus on health equity, social justice, and human rights Illustrates concepts using US and global examples, outcomes, and applications of health communication campaigns that span core public health topic areas Provides insight into career opportunities in health communication Audio podcasts highlight insights from leaders and experts with diverse careers in health communication Purchase includes digital access for use on most mobile devices or computers Qualified instructors have access to chapter PowerPoints, an Instructor’s Manual, Sample Syllabus, and Test Bank
Strategic Social Media
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Author : L. Meghan Mahoney
language : en
Publisher: John Wiley & Sons
Release Date : 2024-04-16
Strategic Social Media written by L. Meghan Mahoney and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Business & Economics categories.
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
The Oxford Handbook Of Parasocial Experiences
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Author : Forster
language : en
Publisher: Oxford University Press
Release Date : 2023-04-28
The Oxford Handbook Of Parasocial Experiences written by Forster and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-28 with Psychology categories.
"Many media users feel as if they are engaging in an interaction or have a personal relationship with people they see in the media. These psychological experiences, that are collectively referred to as parasocial experiences (PSEs). This Handbook offers a thorough synthesis of the fast-growing, international, and multi-disciplinary research of PSEs, celebrating the field's accomplishments to date but also outlining a blueprint for future growth. The book is organized in six sections covering: (1) theoretical, conceptual, and operational definitions of PSEs; (2) theoretical models and state-of-the-art review of research on PSEs across the lifespan; (3) the effects of PSEs on media users' self and their social life (e.g., intergroup relationships, marginalized sexual groups); (3) the effects of PSEs in various contexts such as health, politics, and marketing; and (4) identifying understudied areas of research that call for further investigation (comparative cross-cultural research, marginalized racial/ethnic identities, non-amicable PSRs). In addition to a thorough synthesis of the literature, the handbook identifies several critical theoretical questions that the PSEs research faces today. Across the thematic chapters, the authors debate several overarching critical theoretical issues in PSEs research, such as the boundaries between parasocial and social phenomena and the distinctions between PSEs and other forms of involvement with media. The book also includes a hands-on methodological chapter that provides detailed information about measurement and manipulation of PSEs"--
The Revolution Will Be Hilarious
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Author : Caty Borum
language : en
Publisher: NYU Press
Release Date : 2023-02-28
The Revolution Will Be Hilarious written by Caty Borum and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-28 with Social Science categories.
An insider’s look at the power of comedy to effect social change From Trevor Noah’s The Daily Show and Hasan Minhaj’s Patriot Act, to Issa Rae’s Insecure and Corey Ryan Forrester’s Twitter feed, today’s multi-platform comedy refuses to shy away from the social issues that define our time.As more comedians lean into social justice activism, they help reshape the entertainment industry and offer creative, dynamic avenues for social change. The Revolution Will Be Hilarious offers a compelling insider’s look at how comedy and social justice activists are working together in a revolutionary media moment. Caty Borum invites readers into an expanding, enterprising arena of participatory culture and politics through in-depth interviews with comedians, social justice leaders, and Hollywood players. Their insights shed light on questions such as: What role does comedy play in helping communities engage the public with challenging social issues? How do social justice organizations and comedians co-create entertaining comedy designed to build the civic power of marginalized groups? And how are entertainment industry leaders working with social justice organizations to launch new comedy as both entertainment and inspiration for social change? Through this exploration, Borum argues that building creative power is crucial for marginalized groups to build civic power. The Revolution Will Be Hilarious positions the rise of social justice comedy as creative, disruptive storytelling that hilariously invites us to agitate the status quo and re-imagine social realities to come closer to the promise of equity and justice in America.
Entertainment Education
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Author : Arvind Singhal
language : en
Publisher: Routledge
Release Date : 2012-12-06
Entertainment Education written by Arvind Singhal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Language Arts & Disciplines categories.
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Doctoral Symposium On Information And Communication Technologies Dsict
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Author : Santiago Berrezueta
language : en
Publisher: Springer Nature
Release Date : 2022-01-31
Doctoral Symposium On Information And Communication Technologies Dsict written by Santiago Berrezueta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-31 with Technology & Engineering categories.
Information and communication technologies have provided great advances in fields such as medicine, industry, telecommunications, education, environmental protection, and more. The first edition of DSICT presents researches, advances and new challenges for ICTs in the above-mentioned fields through a collection of selected articles. All these contributions have been presented during the Doctoral Symposium on Information and Communication Technologies that brought together experts from various parts of the world to discuss and share what will be the starting points for new lines of research and working groups in the field of ICT. Professionals and researchers in the field of ICT will find in this book significant contributions to their research. Because of the breadth of the application of ICT, this book will also be useful for businessmen and entrepreneurs in the field of technology. They will be able to learn about the latest ICT applications and their future projections.
Handbook Of Research On Perspectives On Society And Technology Addiction
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Author : Sine Nazl?, Rengim
language : en
Publisher: IGI Global
Release Date : 2023-06-19
Handbook Of Research On Perspectives On Society And Technology Addiction written by Sine Nazl?, Rengim and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-19 with Psychology categories.
Internet-based technologies prevail in most of the world. Along with the positive features of digital technologies that permeate our lives in almost every area, including lifestyles and daily practices, the traces of negative aspects have also become evident. Digital addiction is among the most important of these aspects. It is obvious that communication, which has been maintained in various forms since the beginning of humanity, has been shaped by the period in which it is lived. The technology-based transformation has transformed communication, which has been adopted to the "internet" in the world, into a completely different form. Communication, which has become sustainable at any time and anywhere, regardless of location, led by the never-ending elements of "continuity" and "interaction," has turned into an indispensable form. Perspectives on Society and Technology Addiction examines every subject of digital addiction in an interdisciplinary way. It discusses the issues about what technology addiction is, how to deal with this addiction, how to use the existing technology in a positive way, how to deal with this technology for disadvantaged groups, and concerns in the fields of social science and communication science. Covering topics such as Consumer 5.0, experience design, and information markets, this premier reference source is an essential resource for sociologists, policymakers, students and educators of higher education, researchers, and academicians.
Global Health Communication For Immigrants And Refugees
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Author : Do Kyun David Kim
language : en
Publisher: Routledge
Release Date : 2022-05-04
Global Health Communication For Immigrants And Refugees written by Do Kyun David Kim and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-04 with Social Science categories.
This book analyzes important international cases of immigrant and refugee health from diverse communication perspectives, providing theoretical frames and effective recommendations for designing future health communication campaigns and interventions for global health promotion. Internationally renowned scholars elucidate the reality of health communication situations that immigrants and refugees experience in host countries around the globe and examine how national and global health risk situations, including the COVID-19 pandemic, affect immigrant and refugee health during difficult health circumstances. Offering effective health communication strategies for promoting immigrant and refugee health, the book also provides lessons learned from past and present health communication campaigns, responses of diverse communities, and governmental policies. This book with many case studies from major host countries on different continents, this book will be of interest to anyone researching or studying in the areas of health communication, public health, international relations, public administration, nursing, and social work.