Filter Bubbles And Targeted Advertising
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Filter Bubbles And Targeted Advertising
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Author : The New York Times Editorial Staff
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2019-07-15
Filter Bubbles And Targeted Advertising written by The New York Times Editorial Staff and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-15 with Young Adult Nonfiction categories.
Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.
Filter Bubbles And Targeted Advertising
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Author : The New York Times Editorial Staff
language : en
Publisher: New York Times Educational Publishing
Release Date : 2019-07-30
Filter Bubbles And Targeted Advertising written by The New York Times Editorial Staff and has been published by New York Times Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-30 with Advertising categories.
Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.
The Great Mental Models Volume 1
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Author : Shane Parrish
language : en
Publisher: Penguin
Release Date : 2024-10-15
The Great Mental Models Volume 1 written by Shane Parrish and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Business & Economics categories.
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
The Filter Bubble
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Author : Eli Pariser
language : en
Publisher: Penguin UK
Release Date : 2012
The Filter Bubble written by Eli Pariser and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society.
Targeted
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Author : Mike Smith
language : en
Publisher: AMACOM
Release Date : 2014-11-19
Targeted written by Mike Smith and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-19 with Business & Economics categories.
Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor’s office (and even then only if our phone’s battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled with pop-ups and our own personalized cookies. In fact, an advertising avenue that barely existed 20 years ago is now the second-largest advertising channel in the United States--and is still growing!Part history book, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. This one-of-a-kind resource takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Author and COO Mike Smith, a proven authority on how using real-time bidding systems with finesse can dramatically promote online advertising and branding, has provided an essential resource for anyone interested in finding and connecting with customers in the astronomically large universe we call the Internet that is only growing more aware and specialized for each of its millions of users.
Filter Bubbles And You
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Author : Carol Hand
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2019-07-15
Filter Bubbles And You written by Carol Hand and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-15 with Young Adult Nonfiction categories.
This insightful resource introduces readers to filter bubbles and explains how they form during social media use. It discusses their pros and cons, ethical implications, and how they affect individuals and society. Topics of interest to teens include cyberbullying and types of information collected by social media platforms. This volume thoughtfully considers likely future changes in filter bubbles, how they might be "popped" by individuals, and improvements planned by social media platforms such as Google and Facebook.
Are Filter Bubbles Real
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Author : Axel Bruns
language : en
Publisher: John Wiley & Sons
Release Date : 2019-08-27
Are Filter Bubbles Real written by Axel Bruns and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-27 with Language Arts & Disciplines categories.
There has been much concern over the impact of partisan echo chambers and filter bubbles on public debate. Is this concern justified, or is it distracting us from more serious issues? Axel Bruns argues that the influence of echo chambers and filter bubbles has been severely overstated, and results from a broader moral panic about the role of online and social media in society. Our focus on these concepts, and the widespread tendency to blame platforms and their algorithms for political disruptions, obscure far more serious issues pertaining to the rise of populism and hyperpolarisation in democracies. Evaluating the evidence for and against echo chambers and filter bubbles, Bruns offers a persuasive argument for why we should shift our focus to more important problems. This timely book is essential reading for students and scholars, as well as anyone concerned about challenges to public debate and the democratic process.
The Filter Bubble
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Author : Eli Pariser
language : en
Publisher:
Release Date : 2011
The Filter Bubble written by Eli Pariser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Infomediaries categories.
Social Media And Democracy
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Author : Nathaniel Persily
language : en
Publisher: Cambridge University Press
Release Date : 2020-09-03
Social Media And Democracy written by Nathaniel Persily and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-03 with Business & Economics categories.
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
The Filter Bubble
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Author : Eli Pariser
language : en
Publisher: Penguin UK
Release Date : 2011-05-12
The Filter Bubble written by Eli Pariser and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Business & Economics categories.
Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices. The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.