Graphic Design Theory
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Graphic Design Theory
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Author : Helen Armstrong
language : en
Publisher: Chronicle Books
Release Date : 2012-08-10
Graphic Design Theory written by Helen Armstrong and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-10 with Design categories.
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Design Studies
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Author : Audrey Bennett
language : en
Publisher: Princeton Architectural Press
Release Date : 2006-08-31
Design Studies written by Audrey Bennett and has been published by Princeton Architectural Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-31 with Architecture categories.
In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
Graphic Design Theory
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Author : Meredith Davis
language : en
Publisher:
Release Date : 2012
Graphic Design Theory written by Meredith Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Commercial art categories.
Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice.
Graphic Design School
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Author : David Dabner
language : en
Publisher: John Wiley & Sons
Release Date : 2017-02-06
Graphic Design School written by David Dabner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-06 with Design categories.
The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill. As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design. Master the principles, elements, and tools of design Delve into typography, color, and layout for print and screen Understand coding requirements and information architecture Design for apps, social media, mobile devices, and more Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.
Graphic Design Theory
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Author : Meredith J. Davis
language : en
Publisher:
Release Date : 2012
Graphic Design Theory written by Meredith J. Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
A textbook for courses in graphic design theory that explores the concepts underpinning contemporary graphic design.
Graphic Design For Beginners
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Author : Anita Nipane
language : en
Publisher:
Release Date : 2020-07-28
Graphic Design For Beginners written by Anita Nipane and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-28 with categories.
Do you need to design things, but have no background in graphic design theory? Would you like to learn the main graphic design principles and create visuals that effectively communicate your message? If you lack a degree in art but need to make social media posts and ads, business cards, flyers, brochures, or any other visuals, buy this book and read it. It won't substitute studying in a design school but will give you a vocabulary of the basic design and composition principles, color theory, and typography. This book will serve as your starting point if you want to create eye-catching visuals and never again make amateur mistakes. Read the book "Graphic Design for Beginners" and you will learn how to: use the main principles of professionally-looking designs create a composition and use visual weight, balance, and flow to emphasize your message recognize the difference between the optical and geographic center and why the first one is important use the science behind the good looking color schemes combine typefaces and use contrast in a sophisticated way use more than 20 FREE resources and tools for creating your designs In short, after reading this book you will know how to apply the same graphic design principles every professional designer knows and uses. Recommended especially for non-designers this book will change the way you look at graphic designs around you. Get it now!
The New Graphic Design School
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Author : David Dabner
language : en
Publisher: John Wiley & Sons
Release Date : 2012-02-24
The New Graphic Design School written by David Dabner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Design categories.
The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
The Dynamics Of Interaction Design Theory
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Author : Hoi Yan Patrick Cheung
language : en
Publisher:
Release Date : 2017-01-06
The Dynamics Of Interaction Design Theory written by Hoi Yan Patrick Cheung and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Design categories.
Technology expands the range of design possibilities in visual language. The Dynamics of Interaction Design Theory explores different design principles under the five core areas of tension, form, story, structure, and interactivity, and offers a new perspective to learn and apply the conventional design process with new influences from motion graphics, narrative theory, and interaction design. To connect each design theory to its application, The Dynamics of Interaction Design Theory includes visual examples from daily life as well as design samples from different stages of the creative process. This helps readers visualize the impact of one small change in a design element to the overall message and effectiveness of communication. In addition, each chapter includes exercises to reinforce understanding. This book provides fundamental knowledge about using typography and image in visual layout. It takes a conversational approach to inspire alternative ways of seeing, understanding, experimenting, and reinventing the visual vocabulary for real-world projects. It is an invitation for graphic designers and non-graphic designers to contemplate the objects we see, feel, and interact with on a daily basis. Hoi Yan Patrick Cheung, Ph.D., has been teaching graphic design at Arizona State University since 2003, where his courses include dynamic visual representation and communication/interaction design theory. He is also the creative director of Knowledge Enterprise Development at Arizona State University, where he promotes research and innovation across traditional and digital platforms. Due to years of experience as a graphic designer, painter, and teacher, he firmly believes that design education should incorporate more than just visual language. Therefore, his research has explored the impact of manipulating time and sequence in visual communication, integrating design theory, practice, and education with sound and motion.
Interactive Design Theory
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Author : Hoi Cheung
language : en
Publisher: Cognella Academic Publishing
Release Date : 2017-01-06
Interactive Design Theory written by Hoi Cheung and has been published by Cognella Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with categories.
Technology expands the range of design possibilities in visual language. The Dynamics of Interaction Design Theory explores different design principles under the five core areas of tension, form, story, structure, and interactivity, and offers a new perspective to learn and apply the conventional design process with new influences from motion graphics, narrative theory, and interaction design. To connect each design theory to its application, The Dynamics of Interaction Design Theory includes visual examples from daily life as well as design samples from different stages of the creative process. This helps readers visualize the impact of one small change in a design element to the overall message and effectiveness of communication. In addition, each chapter includes exercises to reinforce understanding. This book provides fundamental knowledge about using typography and image in visual layout. It takes a conversational approach to inspire alternative ways of seeing, understanding, experimenting, and reinventing the visual vocabulary for real-world projects. It is an invitation for graphic designers and non-graphic designers to contemplate the objects we see, feel, and interact with on a daily basis.
Introduction To Graphic Design Methodologies And Processes
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Author : John Bowers
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-19
Introduction To Graphic Design Methodologies And Processes written by John Bowers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-19 with Design categories.
A concise, visually based introduction to graphic designmethodologies Graphic design has emerged as a discipline complete with a bodyof scholarly literature devoted to its underlying theory.Introduction to Graphic Design Methodologies and Processescontributes to this expanding discourse by illustrating the valueof qualitative and quantitative methodologies in guiding conceptualdevelopment in ways beyond those based on taste, style, andpersonal preference. Introduction to Graphic DesignMethodologies and Processes: Introduces a range of practical methodologies pertinent to theinterpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to designcreatively, collaboratively, and strategically, and as a result,helps them move from form-makers to cultural participants—atransformative trend for design professionals Includes case studies with questions and answers contributed bya diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the needfor material on design methodologies is growing. This concise,visually based introduction to the topic is the designer'sdefinitive resource for defining their purpose, and producing workthat is original, appropriate, responsible—and inspiring.