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Hooked Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Penguin
ISBN : 9780698190665
File Size : 54,9 Mb
Total Download : 234

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly a
Category: Business & Economics


Hooked Author by : Markus Prior
Languange Used : en
Release Date : 2018-12-13
Publisher by : Cambridge University Press
ISBN : 9781108420679
File Size : 46,9 Mb
Total Download : 667

Political interest is the strongest predictor of 'good citizenship', yet little is known about it. This book explains why some people find politics interesting while others don't.
Category: Political Science

Salt Sugar Fat

Salt Sugar Fat Author by : Michael Moss
Languange Used : en
Release Date : 2013-02-26
Publisher by : Signal
ISBN : 9780771057090
File Size : 55,7 Mb
Total Download : 584

From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits
Category: Business & Economics


Indistractable Author by : Nir Eyal
Languange Used : en
Release Date : 2019-09-10
Publisher by : BenBella Books
ISBN : 9781948836784
File Size : 41,7 Mb
Total Download : 894

"Indistractable provides a framework that will deliver the focus you need to get results.” —James Clear, author of Atomic Habits "If you value your time, your focus, or your relationships, this book is essential reading. I’m putting these ideas into practice." —Jonathan Haidt, author of The Righteous Mind You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another da
Category: Business & Economics
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