Hooked Free Pdf

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Languange Used : English
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Hooked Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Penguin
ISBN : 9780698190665
File Size : 44,9 Mb
Total Download : 311

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users ba
Category: Business & Economics

Salt Sugar Fat

Salt Sugar Fat Author by : Michael Moss
Languange Used : en
Release Date : 2013-02-26
Publisher by : Signal
ISBN : 9780771057090
File Size : 49,8 Mb
Total Download : 530

From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits
Category: Business & Economics


Hooked Author by : Markus Prior
Languange Used : en
Release Date : 2018-12-13
Publisher by : Cambridge University Press
ISBN : 9781108420679
File Size : 40,9 Mb
Total Download : 959

Political interest is the strongest predictor of 'good citizenship', yet little is known about it. This book explains why some people find politics interesting while others don't.
Category: Political Science


Indistractable Author by : Nir Eyal
Languange Used : en
Release Date : 2020-02
Publisher by :
ISBN : 9781526610201
File Size : 49,9 Mb
Total Download : 557

'A must-read' MARK MANSON 'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' MATT HAIG 'Does exactly as it promises. Amazing' CHRIS EVANS 'A guide to staying focused in an age of constant distraction' GUARDIAN 'Eyal argues with impeccable logic' THE TIMES 'Masses of really useful arsenal and some very interesting studies about how to be less distracted in the world' PANDORA SYKES 'Now there's a way we can regain our ability to focus' RED ___________________________ We are living through a crisis
Category: Distraction (Psychology)
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