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Hooked
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Author : Nir Eyal
language : en
Publisher: Penguin
Release Date : 2014-11-04
Hooked written by Nir Eyal and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-04 with Business & Economics categories.
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Hooked
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Author : Emily McIntire
language : en
Publisher:
Release Date : 2021-09-07
Hooked written by Emily McIntire and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Characters and characteristics in literature categories.
Once upon a time, there was a little boy. His belly full of laughter, his life full of joy. Until one day, something changed; stripped his innocence away. The hole inside making space for the devil to come and play. His dreams gone forever, he grew up way too fast. An endless night of crocodiles, and watches made of glass. He grew into a villain, the taste of vengeance on his tongue. Craving to make his enemies pay for the misdeeds they had done. Instead he found a Darling girl, and refused to let her go. For what better way to make the man pay, than to steal his little shadow.
Indistractable
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Author : Nir Eyal
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-10-17
Indistractable written by Nir Eyal and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-17 with Business & Economics categories.
*As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. 'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind 'A guide to staying focused in an age of constant distraction' Guardian 'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig 'Does exactly as it promises. Amazing' Chris Evans 'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington
Hooked
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Author : Emily McIntire
language : en
Publisher:
Release Date : 2021-09-07
Hooked written by Emily McIntire and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with categories.
He wants revenge, but he wants her more. Once Upon A Time, there was a little boy. His belly full of laughter, his life full of joy. Until one day, something changed; stripped his innocence away. The hole inside making space for the devil to come and play. His dreams gone forever, he grew up way too fast. An endless night of crocodiles, and watches made of glass. He grew into a villain, the taste of vengeance on his tongue. Craving to make his enemies pay for the misdeeds they had done. Instead he found a darling girl, and refused to let her go. For what better way to make the man pay, than to steal his little shadow. *Hooked is a full-length, complete standalone and the first in The Never After Series: A collection of fractured fairy tales where the villains get the happy ever after. This is a DARK Contemporary romance (not fantasy) featuring mature themes and content that may not be suitable for all audiences. Reader discretion is advised.*
Hooked Una Historia De Nunca Jam S
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Author : Emily McIntire
language : es
Publisher: Montena
Release Date : 2023-10-24
Hooked Una Historia De Nunca Jam S written by Emily McIntire and has been published by Montena this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-24 with categories.
Adéntrate en el retelling más oscuro y delicioso de Peter Pan que ha conquistado TikTok Desea venganza, pero a ella la desea todavía más... James ha tenido siempre un único objetivo: acabar con Peter Michaels, su enemigo. Un día, la hija de Peter, Wendy, de solo veinte años, entra en el bar de James y este ve la ocasión: la seducirá y la utilizará para vengarse. Parece el plan perfecto... hasta que todo empieza a desmoronarse. De pronto, James tiene que encontrar al traidor que se esconde entre los suyos, y su plan de venganza se complica cuando Wendy empieza a ser mucho más que un peón en su juego. Wendy siempre ha estado protegida del mundo por su padre, tan frío como adinerado. Pero una noche espontánea con amigas desemboca en una relación amorosa intensa y adictiva con el problemático James. Wendy sabe que James es peligroso, pero no puede evitar desearlo y, a medida que la relación se intensifica y descubre más cosas sobre el turbio mundo en el que se mueve, ya no sabe si se está enamorando del hombre al que conoce como James... o del monstruo al que llaman Garfio. Advertencia: Hooked es un romance oscuro contemporáneo. Incluye contenido sexual explícito, consumo de drogas y escenas violentas, por lo que no se recomienda a menores de 18 años. Para más información, puedes consultar la web de la autora.
Hooked
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Author : Markus Prior
language : en
Publisher: Cambridge University Press
Release Date : 2018-12-13
Hooked written by Markus Prior and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-13 with Political Science categories.
Political interest is the strongest predictor of 'good citizenship', yet little is known about it. This book explains why some people find politics interesting while others don't.
Hooked
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Author : Gabrielle Dolan
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-02
Hooked written by Gabrielle Dolan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Hooked On You
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Author : JENN. MATTHEWS
language : en
Publisher:
Release Date : 2019-02-06
Hooked On You written by JENN. MATTHEWS and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-06 with categories.
Anna has it all - great kids, boyfriend, good teaching job. Except she's so bored. Perhaps a new hobby's in order? Something...crafty? A quirky lesbian romance about love never being quite where you expect.
Sleep Smarter
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Author : Shawn Stevenson
language : en
Publisher: Rodale Books
Release Date : 2016-03-15
Sleep Smarter written by Shawn Stevenson and has been published by Rodale Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-15 with Health & Fitness categories.
When it comes to health, there is one criminally overlooked element: sleep. Good sleep helps you shed fat for good, stave off disease, stay productive, and improve virtually every function of your mind and body. That’s what Shawn Stevenson learned when a degenerative bone disease crushed his dream of becoming a professional athlete. Like many of us, he gave up on his health and his body, until he decided there must be a better way. Through better sleep and optimized nutrition, Stevenson not only healed his body but also achieved fitness and business goals he never thought possible. In Sleep Smarter, Stevenson shares easy tips and tricks to discover the best sleep and best health of your life. With his 14-Day Sleep Makeover, you’ll learn how to create the ideal sleep sanctuary, how to hack sunlight to regulate your circadian rhythms, which clinically proven sleep nutrients and supplements you need, and stress-reduction exercises and fitness tips to keep you mentally and physically sharp. Sleep Smarter is the ultimate guide to sleeping better, feeling refreshed, and achieving a healthier, happier life.
Hooked
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Author : Michael Moss
language : en
Publisher: Signal
Release Date : 2021-03-02
Hooked written by Michael Moss and has been published by Signal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-02 with Health & Fitness categories.
NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.