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Author by : Nir Eyal Languange Used : en Release Date : 2014 Publisher by : Portfolio ISBN : 0241184835 File Size : 54,5 Mb Total Download : 236
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. Hookedis based on Eyal's years
Author by : Michael Moss Languange Used : en Release Date : 2013-02-26 Publisher by : Signal ISBN : 9780771057090 File Size : 46,7 Mb Total Download : 728
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits
Author by : Joe S. McIlhaney, Jr. Languange Used : en Release Date : 2008-08-01 Publisher by : Moody Publishers ISBN : 1575673983 File Size : 47,7 Mb Total Download : 533
Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then resu