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Hooked Author by : Nir Eyal
Languange Used : en
Release Date : 2014
Publisher by : Portfolio
ISBN : 0241184835
File Size : 54,5 Mb
Total Download : 236

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. Hookedis based on Eyal's years
Category: Business & Economics


Hooked Author by : Markus Prior
Languange Used : en
Release Date : 2018-12-13
Publisher by : Cambridge University Press
ISBN : 9781108420679
File Size : 47,7 Mb
Total Download : 260

Political interest is the strongest predictor of 'good citizenship', yet little is known about it. This book explains why some people find politics interesting while others don't.
Category: Political Science

Salt Sugar Fat

Salt Sugar Fat Author by : Michael Moss
Languange Used : en
Release Date : 2013-02-26
Publisher by : Signal
ISBN : 9780771057090
File Size : 46,7 Mb
Total Download : 728

From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits
Category: Business & Economics


Hooked Author by : Joe S. McIlhaney, Jr.
Languange Used : en
Release Date : 2008-08-01
Publisher by : Moody Publishers
ISBN : 1575673983
File Size : 47,7 Mb
Total Download : 533

Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then resu
Category: Family & Relationships
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