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Hooked


Hooked


File Size : 42,8 Mb
Total Download : 750

Author : Nir Eyal
language : en
Publisher: Penguin UK
Release Date : 2014-11-04



Download Hooked written by Nir Eyal and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-04 with Business & Economics categories.


In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

Hooked


Hooked


File Size : 53,7 Mb
Total Download : 817

Author : Joe S. McIlhaney, Jr.
language : en
Publisher: Moody Publishers
Release Date : 2008-08-01



Download Hooked written by Joe S. McIlhaney, Jr. and has been published by Moody Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-01 with Family & Relationships categories.


Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.

Hooked


Hooked


File Size : 55,9 Mb
Total Download : 233

Author : Markus Prior
language : en
Publisher: Cambridge University Press
Release Date : 2018-12-13



Download Hooked written by Markus Prior and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-13 with Political Science categories.


Political interest is the strongest predictor of 'good citizenship', yet little is known about it. This book explains why some people find politics interesting while others don't.

Salt Sugar Fat


Salt Sugar Fat


File Size : 46,9 Mb
Total Download : 484

Author : Michael Moss
language : en
Publisher: Signal
Release Date : 2013-02-26



Download Salt Sugar Fat written by Michael Moss and has been published by Signal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-26 with Business & Economics categories.


From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."

Hooked


Hooked


File Size : 55,8 Mb
Total Download : 898

Author : Howard Brody
language : en
Publisher: Rowman & Littlefield
Release Date : 2008



Download Hooked written by Howard Brody and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Medical categories.


This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.

Information Theory Inference And Learning Algorithms


Information Theory Inference And Learning Algorithms


File Size : 55,8 Mb
Total Download : 705

Author : David J. C. MacKay
language : en
Publisher: Cambridge University Press
Release Date : 2003-09-25



Download Information Theory Inference And Learning Algorithms written by David J. C. MacKay and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-25 with Computers categories.


Fun and exciting textbook on the mathematics underpinning the most dynamic areas of modern science and engineering.

Paper Towns


Paper Towns


File Size : 41,5 Mb
Total Download : 751

Author : John Green
language : en
Publisher: A&C Black
Release Date : 2013



Download Paper Towns written by John Green and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Bildungsromans categories.


Special edition slipcase edition of John Green's Paper Towns, with pop-up paper town. From the bestselling author of The Fault in our Stars. Quentin Jacobsen has always loved Margo Roth Spiegelman, for Margo (and her adventures) are the stuff of legend at their high school. So when she one day climbs through his window and summons him on an all-night road trip of revenge he cannot help but follow. But the next day Margo doesn't come to school and a week later she is still missing. Q soon learns that there are clues in her disappearance . . . and they are for him. But as he gets deeper into the mystery - culminating in another awesome road trip across America - he becomes less sure of who and what he is looking for. Masterfully written by John Green, this is a thoughtful, insightful and hilarious coming-of-age story.