How The World Sees You Pdf
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How The World Sees You
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Author : Sally Hogshead
language : en
Publisher: Harper Collins
Release Date : 2014-07-01
How The World Sees You written by Sally Hogshead and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with Business & Economics categories.
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Citizenship And Language Learning
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Author : Audrey Osler
language : en
Publisher: Trentham Books
Release Date : 2005
Citizenship And Language Learning written by Audrey Osler and has been published by Trentham Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Citizenship categories.
This volume is the result of a British Council seminar on language and citizenship ...
Fascinate
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Author : Sally Hogshead
language : en
Publisher: Harper Collins
Release Date : 2010-02-09
Fascinate written by Sally Hogshead and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-09 with Business & Economics categories.
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
The Patient Will See You Now
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Author : Eric Topol
language : en
Publisher: Hachette UK
Release Date : 2016-10-25
The Patient Will See You Now written by Eric Topol and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Medical categories.
The essential guide by one of America's leading doctors to how digital technology enables all of us to take charge of our health A trip to the doctor is almost a guarantee of misery. You'll make an appointment months in advance. You'll probably wait for several hours until you hear "the doctor will see you now"-but only for fifteen minutes! Then you'll wait even longer for lab tests, the results of which you'll likely never see, unless they indicate further (and more invasive) tests, most of which will probably prove unnecessary (much like physicals themselves). And your bill will be astronomical. In The Patient Will See You Now, Eric Topol, one of the nation's top physicians, shows why medicine does not have to be that way. Instead, you could use your smartphone to get rapid test results from one drop of blood, monitor your vital signs both day and night, and use an artificially intelligent algorithm to receive a diagnosis without having to see a doctor, all at a small fraction of the cost imposed by our modern healthcare system. The change is powered by what Topol calls medicine's "Gutenberg moment." Much as the printing press took learning out of the hands of a priestly class, the mobile internet is doing the same for medicine, giving us unprecedented control over our healthcare. With smartphones in hand, we are no longer beholden to an impersonal and paternalistic system in which "doctor knows best." Medicine has been digitized, Topol argues; now it will be democratized. Computers will replace physicians for many diagnostic tasks, citizen science will give rise to citizen medicine, and enormous data sets will give us new means to attack conditions that have long been incurable. Massive, open, online medicine, where diagnostics are done by Facebook-like comparisons of medical profiles, will enable real-time, real-world research on massive populations. There's no doubt the path forward will be complicated: the medical establishment will resist these changes, and digitized medicine inevitably raises serious issues surrounding privacy. Nevertheless, the result-better, cheaper, and more human health care-will be worth it. Provocative and engrossing, The Patient Will See You Now is essential reading for anyone who thinks they deserve better health care. That is, for all of us.
Going Alt Ac
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Author : Kevin Kelly
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-03
Going Alt Ac written by Kevin Kelly and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Education categories.
A growing number of people completing or holding graduate degrees now seek non-faculty positions—also called alternative academic, or “alt-ac” positions—at different stages in their careers. While an increasing number of people with doctoral degrees are hunting for a diminishing pool of tenure-track faculty jobs, most degree-granting institutions do not adequately prepare their graduate students to enter the new reality of the alt-ac job market. Yet the administrative ranks in higher education institutions are growing, as colleges and universities are creating a diverse range of positions that support teaching and learning efforts.Focusing on the range of potential alternative career choices, this highly practical book offers tools and prompts for readers who are:·Considering whether to choose an alt-ac career path·Seeking specific alt-ac positions·Advising graduate students or mentoring recent professional graduates·Encountering alt-ac career challengesThe authors offer case stories—their own and those of colleagues across North America in alt-ac roles—with concrete examples designed to help readers pursue, obtain, and excel in a wide variety of alt-ac positions. The book can equally be used as a resource for graduate courses on professional development and job-market preparation.
Radical Careering
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Author : Sally Hogshead
language : en
Publisher: Penguin
Release Date : 2005
Radical Careering written by Sally Hogshead and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.
Grumpy
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Author : Ron Woodall
language : en
Publisher: Ron Woodall
Release Date : 2014-02-20
Grumpy written by Ron Woodall and has been published by Ron Woodall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-20 with Education categories.
The Management Book Pdf Ebook
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Author : Richard Newton
language : en
Publisher: Pearson UK
Release Date : 2012-05-14
The Management Book Pdf Ebook written by Richard Newton and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-14 with Business & Economics categories.
The British Study Edition Of The Urantia Papers Book Ereader Pdf
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Author : Edited by Tigran Aivazian
language : en
Publisher: Tigran Aivazian
Release Date : 2011
The British Study Edition Of The Urantia Papers Book Ereader Pdf written by Edited by Tigran Aivazian and has been published by Tigran Aivazian this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Religion categories.
The British Study Edition of the Urantia Papers is based on the standard SRT text, but uses the metric system and adds a critical apparatus of textual variants and study notes.
Thompsoncourierrakeregister 2018 03 15 All Pdf
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Author :
language : en
Publisher:
Release Date : 2018-03-15
Thompsoncourierrakeregister 2018 03 15 All Pdf written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-15 with categories.
ThompsonCourierRakeRegister_2018-03-15_all.pdf