International Journal Of Research In Marketing
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International Journal Of Research In Marketing
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Author :
language : en
Publisher:
Release Date : 1994
International Journal Of Research In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Electronic journals categories.
International Journal Of Research In Marketing
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Author : European Marketing Academy
language : en
Publisher:
Release Date : 1999
International Journal Of Research In Marketing written by European Marketing Academy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing management Research Periodicals categories.
International Journal Of Online Marketing
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Author : Hatem El-Gohary
language : en
Publisher: IGI Publishing
Release Date : 2012-01-01
International Journal Of Online Marketing written by Hatem El-Gohary and has been published by IGI Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
Marketing Research Asia Pacific Edition
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Author : Steve D'Alessandro
language : en
Publisher: Cengage AU
Release Date : 2017-01-01
Marketing Research Asia Pacific Edition written by Steve D'Alessandro and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Marketing research categories.
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Journal Of Historical Research In Marketing
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Author :
language : en
Publisher:
Release Date : 2011
Journal Of Historical Research In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.
Global Business And Management Research An International Journal Vol 2 No 2 3
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Author : Mehran Nejati
language : en
Publisher: Universal-Publishers
Release Date : 2010-10-19
Global Business And Management Research An International Journal Vol 2 No 2 3 written by Mehran Nejati and has been published by Universal-Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-19 with categories.
The Journal of Global Business and Management Research (GBMR) is a quarterly peer-reviewed journal which strives to comply with highest research standards and scientific/research/practice journals' qualities. Being international and inter-disciplinary in scope, GBMR seeks to provide a platform for debate among diverse academic and practitioner communities who address a broad area of business and management issues across the globe. It is currently indexed in a number of prestigious databases including Gale, Cabells, Ebsco, and Google Scholars.
Marketing Research Methods
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Author : Mercedes Esteban-Bravo
language : en
Publisher: Cambridge University Press
Release Date : 2021-01-28
Marketing Research Methods written by Mercedes Esteban-Bravo and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Business & Economics categories.
Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Journal Of Public Policy And Marketing
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Author : Thomas C. Kinnear
language : en
Publisher: American Marketing Association
Release Date : 1984-05
Journal Of Public Policy And Marketing written by Thomas C. Kinnear and has been published by American Marketing Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-05 with Business & Economics categories.
The Connected Customer
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Author : Stefan Wuyts
language : en
Publisher: Taylor & Francis
Release Date : 2010
The Connected Customer written by Stefan Wuyts and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Branding (Marketing). categories.
This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity.
International And Cross Cultural Management Research
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Author : Jean-Claude Usunier
language : en
Publisher: SAGE Publications Ltd
Release Date : 1998-11-10
International And Cross Cultural Management Research written by Jean-Claude Usunier and has been published by SAGE Publications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-10 with Business & Economics categories.
Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a