Klondike Region Tourism Marketing Strategy
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Klondike Region Tourism Marketing Strategy
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Author : Graham & Associates Management Consultants
language : en
Publisher:
Release Date : 2000
Klondike Region Tourism Marketing Strategy written by Graham & Associates Management Consultants and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Marketing Tourism Destinations
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Author : Ernie Heath
language : en
Publisher: John Wiley & Sons
Release Date : 1992-04-16
Marketing Tourism Destinations written by Ernie Heath and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-04-16 with Business & Economics categories.
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
Great Southern Region Tourism Marketing Strategy
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Author : Hassell Planning Consultants (W.A.)
language : en
Publisher:
Release Date : 1987
Great Southern Region Tourism Marketing Strategy written by Hassell Planning Consultants (W.A.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Regional planning categories.
Tourism Marketing For Cities And Towns
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Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2006
Tourism Marketing For Cities And Towns written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Yorke Wakefield Region
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Author :
language : en
Publisher:
Release Date : 1999
Yorke Wakefield Region written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Tourism categories.
Marketing Your City U S A
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Author : Kaye Sung Chon
language : en
Publisher: Routledge
Release Date : 2012-10-12
Marketing Your City U S A written by Kaye Sung Chon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
Managing And Marketing Tourist Destinations
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2010-11-01
Managing And Marketing Tourist Destinations written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
Nelson Regional Tourism Marketing Plan
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Author :
language : en
Publisher:
Release Date : 1988
Nelson Regional Tourism Marketing Plan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Tourism categories.
Oki Region Tourism Marketing Plan
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Author :
language : en
Publisher:
Release Date : 1983
Oki Region Tourism Marketing Plan written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Cincinnati Metropolitan Area (Ohio) categories.
Regional Tourism Marketing Plan
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Author : Coromandel Peninsula Regional Promotions
language : en
Publisher:
Release Date : 1987*
Regional Tourism Marketing Plan written by Coromandel Peninsula Regional Promotions and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987* with Tourism categories.