M Mentos Lmd Le Marketing
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M Mentos Lmd Le Marketing
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Author : Catherine Viot
language : fr
Publisher: Gualino éditeur
Release Date : 2016-06-21
M Mentos Lmd Le Marketing written by Catherine Viot and has been published by Gualino éditeur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-21 with Business & Economics categories.
Connaître le marché, analyser les besoins et les attentes des clients pour définir une offre plus adaptée que celle des concurrents, tels sont les fondements de la démarche marketing. Segmenter le marché et choisir les meilleures cibles constituent les facteurs clé de succès d'un positionnement réussi. La mise en oeuvre de stratégies marketing gagnantes en dépend. Le marketing est au service des objectifs de l'entreprise, objectifs auxquels il contribue en incitant les publics cibles à adopter un comportement souhaité. Cet ouvrage est une synthèse claire, structurée et accessible du Marketing tel qu'il est aujourd'hui pratiqué. - Étudiants des cursus universitaires de gestion et des IAE - Étudiants des écoles de commerce et des écoles d'ingénieurs - Professionnels du marketing - Stagiaires en formation continue
Andean Cocaine
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Author : Paul Gootenberg
language : en
Publisher: Univ of North Carolina Press
Release Date : 2009-06-01
Andean Cocaine written by Paul Gootenberg and has been published by Univ of North Carolina Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-01 with History categories.
Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine. Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during the early twentieth century and its dramatic reemergence as an illicit good after World War II. Connecting the story of the drug's transformations is a host of people, products, and processes: Sigmund Freud, Coca-Cola, and Pablo Escobar all make appearances, exemplifying the global influences that have shaped the history of cocaine. But Gootenberg decenters the familiar story to uncover the roles played by hitherto obscure but vital Andean actors as well--for example, the Peruvian pharmacist who developed the techniques for refining cocaine on an industrial scale and the creators of the original drug-smuggling networks that decades later would be taken over by Colombian traffickers. Andean Cocaine proves indispensable to understanding one of the most vexing social dilemmas of the late twentieth-century Americas: the American cocaine epidemic of the 1980s and, in its wake, the seemingly endless U.S. drug war in the Andes.
Defining Public Administration
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Author : Jay M. Shafritz, Jr.
language : en
Publisher: Routledge
Release Date : 2018-03-05
Defining Public Administration written by Jay M. Shafritz, Jr. and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-05 with Political Science categories.
This anthology, Defining Public Administration, is designed to assist beginning and intermediate level students of public policy, and to stir the imaginations of readers concerned with public policy and administration. The forty-five articles included in the text are all reprinted from the International Encyclopedia of Public Policy and Administration, and these accessible, interesting articles have been assembled to offer a sample of the riches to be found within the larger work. The articles provide definitions of the vocabulary of public policy and administration as it is used throughout the world-from the smallest towns, to the largest national bureaucracies. Defining Public Administration is organized into twelve parts. Each part focuses on a domain pertinent to the study of public administration, including overviews, policy making, intergovernmental relations, bureaucracy, organization behavior, public management, strategic management, performance management, human resource management, financial management, auditing and accountability, and ethics.
Research And Advanced Technology For Digital Libraries
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Author : Trond Aalberg
language : en
Publisher: Springer
Release Date : 2013-08-30
Research And Advanced Technology For Digital Libraries written by Trond Aalberg and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-30 with Computers categories.
This book constitutes the refereed proceedings of the International Conference on Theory and Practice of Digital Libraries, TPDL 2013 (formerly European Conference on Research and Advanced Technology for Digital Libraries, ECDL) held in Valletta, Malta, in September 2013. The 24 full papers, 13 short papers, 22 posters and 8 demonstrations presented in this volume were carefully reviewed and selected from 158 submissions. The papers cover a wide range of research topics, clustered in four broader areas: foundation, infrastructures, content, and services. They have been organized in topical sections on conceptual models and formal issues, aggregation and archiving, user behavior, digital curation, mining and extraction, architectures and interoperability, interfaces to digital libraries, semantic web, information retrieval and browsing, and preservation. Also included are 6 tutorials and 2 panels.
Hidden Hunger
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Author : H.K. Biesalski
language : en
Publisher: Karger Medical and Scientific Publishers
Release Date : 2016-05-24
Hidden Hunger written by H.K. Biesalski and has been published by Karger Medical and Scientific Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-24 with Health & Fitness categories.
Malnutrition caused by deficiencies of vitamins and minerals - also called hidden hunger - impairs both the intellectual and physical development of a child. Due to the absence of clinical symptoms and assessments, no intervention can be staged. The tragedy is that this, in turn, decreases the child’s chance to escape from poverty. This book looks at malnutrition in high-income countries, the nutrition transition and nutritional deficiencies in low-income countries, consequences of hidden hunger, and interventions to improve nutrition security. Written by leading experts in the field, it clearly stresses that national governments and international organizations must make malnutrition one of their top priorities in order to provide children with optimal conditions for a healthy future.
Cmmi For Acquisition
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Author : Brian Gallagher
language : en
Publisher: Addison-Wesley Professional
Release Date : 2011-03-04
Cmmi For Acquisition written by Brian Gallagher and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-04 with Computers categories.
CMMI® for Acquisition (CMMI-ACQ) describes best practices for the successful acquisition of products and services. Providing a practical framework for improving acquisition processes, CMMI-ACQ addresses the growing trend in business and government for organizations to purchase or outsource required products and services as an alternative to in-house development or resource allocation. Changes in CMMI-ACQ Version 1.3 include improvements to high maturity process areas, improvements to the model architecture to simplify use of multiple models, and added guidance about using preferred suppliers. CMMI® for Acquisition, Second Edition, is the definitive reference for CMMI-ACQ Version 1.3. In addition to the entire revised CMMI-ACQ model, the book includes updated tips, hints, cross-references, and other author notes to help you understand, apply, and quickly find information about the content of the acquisition process areas. The book now includes more than a dozen contributed essays to help guide the adoption and use of CMMI-ACQ in industry and government. Whether you are new to CMMI models or are already familiar with one or more of them, you will find this book an essential resource for managing your acquisition processes and improving your overall performance. The book is divided into three parts. Part One introduces CMMI-ACQ in the broad context of CMMI models, including essential concepts and useful background. It then describes and shows the relationships among all the components of the CMMI-ACQ process areas, and explains paths to the adoption and use of the model for process improvement and benchmarking. Several original essays share insights and real experiences with CMMI-ACQ in both industry and government environments. Part Two first describes generic goals and generic practices, and then details the twenty-two CMMI-ACQ process areas, including specific goals, specific practices, and examples. These process areas are organized alphabetically and are tabbed by process area acronym to facilitate quick reference. Part Three provides several useful resources, including sources of further information about CMMI and CMMI-ACQ, acronym definitions, a glossary of terms, and an index.
Golden Leisures
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Author : William Gordon Smythies
language : en
Publisher:
Release Date : 1869
Golden Leisures written by William Gordon Smythies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1869 with categories.
Database System Concepts
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Author : Abraham Silberschatz
language : en
Publisher: McGraw-Hill Science, Engineering & Mathematics
Release Date : 1999
Database System Concepts written by Abraham Silberschatz and has been published by McGraw-Hill Science, Engineering & Mathematics this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Computers categories.
Marketing Strat Gique Et Op Rationnel 7 Me Dition Du Marketing L Orientation March
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Author : Jean-Jacques Lambin
language : fr
Publisher: Dunod
Release Date : 2008-10-29
Marketing Strat Gique Et Op Rationnel 7 Me Dition Du Marketing L Orientation March written by Jean-Jacques Lambin and has been published by Dunod this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-29 with Business & Economics categories.
Cet ouvrage est une synthèse de fondements, concepts, méthodes et applications marketing dans les marchés de consommation et les marchés industriels. Il met en évidence le rôle du marketing dans l'entreprise et dans une économie de marché, le comportement du client. Il permet d'élaborer une stratégie marketing et de comprendre les décisions du marketing stratégique. La dimension internationale est présente dans chaque étude de décisions stratégiques et opérationnelles. Cette septième édition confirme son approche originale basée sur le concept d'orientation-marché. Entièrement mise à jour de ses exemples, elle intègre un chapitre nouveau sur le ciblage et le positionnement. La dimension Internet présente tout au long de l'ouvrage est renforcée ainsi que les aspects marketing relationnel.
School Leadership And Complexity Theory
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Author : Keith Morrison
language : en
Publisher: Routledge
Release Date : 2012-12-06
School Leadership And Complexity Theory written by Keith Morrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Education categories.
Interest in complexity theory, a relation of chaos theory, has become well established in the business community in recent years. Complexity theory argues that systems are complex interactions of many parts which cannot be predicted by accepted linear equations. In this book, Keith Morrison introduces complexity theory to the world of education, drawing out its implications for school leadership. He suggests that schools are complex, nonlinear and unpredictable systems, and that this impacts significantly within them. As schools race to keep up with change and innovation, he suggests that it is possible to find order without control and to lead without coercion. Key areas: * schools and self-organisation * leadership for self-organisation * supporting emergence through the learning organisation * schools and their environments * communication * fitness landscapes This book will be of interest to headteachers and middle managers, and those on higher level courses in educational leadership and management.