Manipulation Of Society Through Advertising Language Manipulation Mechanisms In Advertisements
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Manipulation Of Society Through Advertising Language Manipulation Mechanisms In Advertisements
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Author : Stacie Writes
language : en
Publisher: GRIN Verlag
Release Date : 2016-06-13
Manipulation Of Society Through Advertising Language Manipulation Mechanisms In Advertisements written by Stacie Writes and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-13 with Business & Economics categories.
Diploma Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, , language: English, abstract: The diploma paper is a research of the written advertising from the linguistic and translation perspective. The aim of this paper is to point out the language manipulation mechanisms and the strategies of advertising translation. The Paper has the following structure: the annotations in the English and Romanian languages, the introduction, two chapters: a theoretical and a practical one, each one containing a conclusion, the general conclusions, the bibliography made up from 12 consulted books, 4 articles and 8 internet resources, consulted sites and the appendix. The paper presents the concept of manipulation through advertising, and namely the language manipulation mechanisms in advertisements, which are being presented by lexical features, which include weasel words and emotionally coloured words, by grammatical and syntactic features, which mostly relate to the way text is constructed and the intentional mistakes committed in advertising texts. We will see what the words that are frequently used in advertising are. The third aspect that represents language manipulation mechanisms is stylistic dimensions, which implies such stylistic devices as personification, metaphors, metonymy, synecdoche, puns, imperatives. We will find out to which stylistic devices, advertisers love to resort. Aside from this, we will discuss about translation strategies in advertising, which can be summarized to three main strategies: literal translation, free translation and idiomatic translations. We will also notice that the translation of advertising depends not only on cultural aspects. Many of authors that wrote about translation of advertising have different opinions upon how this topic should be approached. Based on the practical chapter we will try to find out what is more relevant and what wins over: to transmit the message accurately, or to create the effect. Based on things mentioned above, we will analyse what aspects of advertising attract people, creating the positive effect and what turn them away. All in all this diploma paper shows what vocabulary is used in advertising, what speech and how language is used in vocabulary. From the point of view of translation of advertising we will see whatever the foreign advertising prefer to translate the slogans word by word, or they prefer to make their own one, keeping only the general idea.
Advertising Using Words As Tools For Selling Second Edition
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Author : Ruta Kalmane
language : en
Publisher: Lulu.com
Release Date : 2012
Advertising Using Words As Tools For Selling Second Edition written by Ruta Kalmane and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
Signs In Society
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Author : Richard J. Parmentier
language : en
Publisher: Indiana University Press
Release Date : 1994-06-22
Signs In Society written by Richard J. Parmentier and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-22 with Social Science categories.
Richard Parmentier takes up Ferdinand de Saussure's challenge to study the "life of signs in society" by using semiotic tools proposed by Charles Sanders Peirce. He studies how semiotic theory can illuminate highly complex social and cultural practices.
Software And Mind
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Author : Andrei Sorin
language : en
Publisher: Andsor Books
Release Date : 2013-01-01
Software And Mind written by Andrei Sorin and has been published by Andsor Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Science categories.
Addressing general readers as well as software practitioners, "Software and Mind" discusses the fallacies of the mechanistic ideology and the degradation of minds caused by these fallacies. Mechanism holds that every aspect of the world can be represented as a simple hierarchical structure of entities. But, while useful in fields like mathematics and manufacturing, this idea is generally worthless, because most aspects of the world are too complex to be reduced to simple hierarchical structures. Our software-related affairs, in particular, cannot be represented in this fashion. And yet, all programming theories and development systems, and all software applications, attempt to reduce real-world problems to neat hierarchical structures of data, operations, and features. Using Karl Popper's famous principles of demarcation between science and pseudoscience, the book shows that the mechanistic ideology has turned most of our software-related activities into pseudoscientific pursuits. Using mechanism as warrant, the software elites are promoting invalid, even fraudulent, software notions. They force us to depend on generic, inferior systems, instead of allowing us to develop software skills and to create our own systems. Software mechanism emulates the methods of manufacturing, and thereby restricts us to high levels of abstraction and simple, isolated structures. The benefits of software, however, can be attained only if we start with low-level elements and learn to create complex, interacting structures. Software, the book argues, is a non-mechanistic phenomenon. So it is akin to language, not to physical objects. Like language, it permits us to mirror the world in our minds and to communicate with it. Moreover, we increasingly depend on software in everything we do, in the same way that we depend on language. Thus, being restricted to mechanistic software is like thinking and communicating while being restricted to some ready-made sentences supplied by an elite. Ultimately, by impoverishing software, our elites are achieving what the totalitarian elite described by George Orwell in "Nineteen Eighty-Four" achieves by impoverishing language: they are degrading our minds.
Research Anthology On Applied Linguistics And Language Practices
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-04-01
Research Anthology On Applied Linguistics And Language Practices written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-01 with Language Arts & Disciplines categories.
Whether through speech, writing, or other methods, language and communication has been an essential tool for human cooperation and development. Across the world, language varies drastically based on culture and disposition. Even in areas in which the language is standardized, it is common to have many varieties of dialects. It is essential to understand applied linguistics and language practices to create equitable spaces for all dialects and languages. The Research Anthology on Applied Linguistics and Language Practices discusses in-depth the current global research on linguistics from the development of language to the practices in language acquisition. It further discusses the social factors behind language and dialect as well as cultural identity found behind unique traits in language and dialect. Covering topics such as linguistic equity, phonology, and sociolinguistics, this major reference work is an indispensable resource for linguists, pre-service teachers, libraries, students and educators of higher education, educational administration, ESL organizations, government officials, researchers, and academicians.
Innovative Instruments For Community Development In Communication And Education
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Author : Gheorghe Clitan
language : en
Publisher: Trivent Publishing
Release Date : 2021-12-31
Innovative Instruments For Community Development In Communication And Education written by Gheorghe Clitan and has been published by Trivent Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-31 with Education categories.
The multiple facets of this volume belong to five large themes. The first theme, that of persuasion and manipulation, is studied here through electoral campaigns (i.e., mental filters used in voting manipulation, the mechanisms of vote mobilisation, manipulation and storytelling models). The institutionalization of education represents the second theme, approached here through specific interdisciplinary instruments: the intersection of higher education with public learning, the answers of the knowledge society to the issues of contemporary work problems, the institutional relationships used to solve educational problems specific to childhood and adolescence, as well as the role of media competencies in professional development. The third theme is related to the inheritance and transmission of cultural identity, instrumentalized through issues such as: the duty of intergenerational justice with regard to cultural heritage, education and vocational training in library science, the social inclusion role of public and digital libraries. The collective and cultural identity of communities represents the fourth large theme, being approached through a triple perspective: the philosophical background of restoring the political dignity of communities, the communication space as a point of a needle towards the community space, and the communicational issue of the European capital of culture programmes. Lastly, the fifth theme belongs to practical and applied philosophy, specifically philosophical counselling, debating issues such as: the identification of the communicational background for this type of counselling, the secular approach to the problem of evil from a philosophical counselling perspective, the discussion of Platon's attitude towards suicide and of frank speech in the Epicurean school, the socio-anthropological perspective of immortality, as well as the formal approach of the relationship between real and imaginary.
Seduction In Popular Culture Psychology And Philosophy
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Author : Martins, Constantino
language : en
Publisher: IGI Global
Release Date : 2016-08-15
Seduction In Popular Culture Psychology And Philosophy written by Martins, Constantino and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with Psychology categories.
Seduction is a complicated concept that is a part of the general human experience. Despite the prevalence of seduction in our personal lives as well as within popular culture, the concept has not been widely discussed and researched as an academic field. Seduction in Popular Culture, Psychology, and Philosophy explores the concept of seduction and the many ways it can be understood, either as a social and individual practice, a psychological trait, or a schema for manipulation. Taking a cross-disciplinary approach, this publication features research-based chapters relevant to sociologists, media professionals, psychologists, philosophers, advertising professionals, researchers, and graduate level students studying in related areas.
The Manipulated Society
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Author : Isadore Barmash
language : en
Publisher: Beard Books
Release Date : 2004-09
The Manipulated Society written by Isadore Barmash and has been published by Beard Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09 with Social Science categories.
This is a previously published book that first appeared in 1974 as The World is Full of It. It deals with American communications manipulators who influence public opinion, taste, and purchases.
Advertising Using Words As Tools For Selling
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Author : Ms Ruta Kalmane
language : en
Publisher:
Release Date : 2010-03-04
Advertising Using Words As Tools For Selling written by Ms Ruta Kalmane and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-04 with categories.
Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses as its strengths in order to benefit financially. The book ADVERTISING: USING WORDS AS TOOLS FOR SELLING provides an insight into the world of manipulative advertising language, describing how word interaction influences consumer choices and revealing the most popular ways of advertising claim formation using certain language means. Advertising examples used in this book concentrate on beauty products as women are claimed to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertising (it will make you think twice before buying) and those who already don't.
Advertising And Branding Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-01-06
Advertising And Branding Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.