Marketing De Essentie 10e Edition
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Marketing De Essentie 10e Edition
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Author : Philip J. Kotler
language : nl
Publisher: Pearson Education
Release Date : 2012
Marketing De Essentie 10e Edition written by Philip J. Kotler and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Met hoofdstukken over bedrijfs- en marketingstrategie, marketingomgeving, marktonderzoek, koopgedrag, marktsegmentatie, doelgroepbepaling, positionering, producten- diensten en merkenstrategie, prijsbeleid, distributiebeleid, marketingcommunicatie, internationale marketing en maatschappelijk verantwoorde marketing.
Marketing De Essentie 7 E
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Author : Gary Armstrong
language : nl
Publisher: Pearson Education
Release Date : 2006
Marketing De Essentie 7 E written by Gary Armstrong and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 2003-09-01
Principles Of Marketing written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-01 with Business & Economics categories.
For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.
Business Marketing Management B2b
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Author : Michael D. Hutt
language : en
Publisher: Cengage Learning
Release Date : 2009-02-13
Business Marketing Management B2b written by Michael D. Hutt and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-13 with Business & Economics categories.
BUSINESS MARKETING MANAGEMENT, 10th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Marketing
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Author : Philip Kotler
language : en
Publisher: Pearson Higher Education AU
Release Date : 2015-05-20
Marketing written by Philip Kotler and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-20 with Business & Economics categories.
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Global Marketing
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Author : Warren J. Keegan
language : en
Publisher: Pearson
Release Date : 2019-09-16
Global Marketing written by Warren J. Keegan and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-16 with Export marketing categories.
For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2004-03
Principles Of Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03 with categories.
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Marketing
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Author : Philip Kotler
language : es
Publisher:
Release Date : 2004
Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Green Marketing
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Author : Ken Peattie
language : en
Publisher:
Release Date : 1992
Green Marketing written by Ken Peattie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Advertising categories.
Environmental Marketing Management
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Author : Ken Peattie
language : en
Publisher: FT Prenticehall
Release Date : 1995
Environmental Marketing Management written by Ken Peattie and has been published by FT Prenticehall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business enterprises categories.
This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.