Marketingfacts Jaarboek 2015 2016
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Marketingfacts
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Author : Danny Oosterveer
language : nl
Publisher:
Release Date : 2015
Marketingfacts written by Danny Oosterveer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Handboek online marketing 2015-2016.
Marketingfacts Jaarboek 2015 2016
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Author : Danny Oosterveer
language : nl
Publisher: Marketingfacts B.V.
Release Date : 2015-06-15
Marketingfacts Jaarboek 2015 2016 written by Danny Oosterveer and has been published by Marketingfacts B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-15 with Business & Economics categories.
Het Marketingfacts Jaarboek is het meest actuele handboek over de staat van online marketing in Nederland anno nu. Het boek helpt je als marketeer nog beter te bepalen welke middelen je inzet en met welke doelstellingen. Het is als de onlinemarketingbijbel onmisbaar bij het maken en schrijven van nieuwe marketingplannen. Het boek hoort thuis op de hoek van het bureau van iedere ervaren marketing- en communicatiespecialist. Ook wordt het boek door veel hogescholen en universiteiten ingezet als studieboek voor marketing- en communicatieopleidingen. Dit jaar publiceren we het Marketingfacts Jaarboek voor alweer de 10e keer. Wat in het eerste jaar begon als een dunne handige gids over het veranderende online medialandschap, is uitgegroeid tot een 450 pagina's tellend boek waarin alle facetten van online marketing worden behandeld. En dit jaar hebben we 9 extra hoofdstukken met aandacht voor de belangrijkste 'hot topics' in online marketing! Aan deze editie van het Marketingfacts Jaarboek werkte een recordaantal van 37 prominente experts mee, waaronder voor het eerst ook een aantal wetenschappers. De volgende onderwerpen komen in het Marketingfacts Jaarboek 2015-2016 aan bod: E-business, Advertising, E-mail, Search, PR & Branding, Social media, Mobile, Video, E-commerce, Usability & design, Customer service, Analytics, Customer journey, Privacy & wetgeving, Marketing automation, Contentmarketing, Branding, Facebook, Webcare, Psychologie en Big data.
Marketingfacts Jaarboek 2016 2017
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Author : Thomas van Manen
language : nl
Publisher: Marketingfacts B.V.
Release Date : 2016-05-20
Marketingfacts Jaarboek 2016 2017 written by Thomas van Manen and has been published by Marketingfacts B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-20 with categories.
Elke dag houdt Marketingfacts je op de hoogte van nieuwe ontwikkelingen, trends en inzichten op het marketingvlak. En elk jaar doen we een stapje terug en kijken we naar het grotere plaatje. En dat resulteert elk jaar in het Marketingfacts Jaarboek, het meest actuele overzicht van de stand van onlinemarketingzaken in Nederland. Daarom hoort het altijd binnen jouw handbereik te zijn. Want met de input van 28 prominente experts, is het Jaarboek een niet te missen naslagwerk om op terug te vallen bij het maken van plannen of als je je wilt verdiepen in een specifiek onderwerp. Ook dit 11e Marketingfacts Jaarboek bevat waardevolle cijfers, onderzoeksresultaten en inzichten op het gebied van: 1. E-business 2. Advertising 3. E-mail 4. Search 5. PR 6. Social media 7. Mobile 8. Video 9. E-commerce 10. Usability & design 11. Customer Service 12. Analytics Daarnaast worden zeven 'hot topics' specifiek uitgelicht en behandeld, te weten: 1. Marketing automation 2. Contentmarketing 3. Webcare & monitoring 4. Customer journey 5. Wetgeving & privacy 6. Psychologie 7. Optimalisatie Nog niet overtuigd? Misschien dat het helpt als je het van een ander hoort. Gerard van Rijn, opleidingsmanager Commerciële Economie bij De Haagse Hogeschool: "Het Marketingfacts Jaarboek is een onmisbare bron van informatie, juist ook voor startende professionals. Verplicht op de boekenlijst!" Luuk Ros, Manager Content bij NIMA: "Hypes gefileerd, stats geduid en trends voorspeld: wie permanente educatie serieus neemt, legt dit boek onder zijn kussen." Viktor van der Wijk, CEO bij Storm Digital: "De jaarlijkse upgrade voor iedereen die zich bezighoudt met digital marketing in Nederland. En dat al elf jaar lang!" Roos van Vugt, founder en social media strateeg bij @Merkwerker: "Werkzaam in online en/of marketing? Dan is dit een niet te missen boek. Het meest actuele marketingboek van Nederland."
Marketingfacts Jaarboek 2017 2018
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Author : Thomas van Manen
language : nl
Publisher: Marketingfacts B.V.
Release Date : 2017-05-19
Marketingfacts Jaarboek 2017 2018 written by Thomas van Manen and has been published by Marketingfacts B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-19 with categories.
Integrated Communications In The Postmodern Era
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Author : Philip J. Kitchen
language : en
Publisher: Springer
Release Date : 2014-12-02
Integrated Communications In The Postmodern Era written by Philip J. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-02 with Business & Economics categories.
This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
When Digital Becomes Human
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Author : Steven Van Belleghem
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-04-03
When Digital Becomes Human written by Steven Van Belleghem and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-03 with Business & Economics categories.
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Approaching Difficulties In Literacy Development
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Author : Felicity Fletcher-Campbell
language : en
Publisher: SAGE
Release Date : 2009-09-10
Approaching Difficulties In Literacy Development written by Felicity Fletcher-Campbell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Language Arts & Disciplines categories.
Approaching Difficulties in Literacy Development: Assessments, Pedagogy and Programmes considers the complexity of literacy difficulties, showing how research into literacy difficulties has to be multi-faceted and multi-disciplinary and involve a range of research approaches and methods. The chapters show that this is necessary to accommodate the wide range of issues that can, potentially, explain literacy difficulties and suggest strategies and interventions to ease those difficulties. This Reader is relevant to all postgraduate students of Literacy, as well as educators, professionals and policy makers.
Playful Identities
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Author : Michiel de Lange
language : en
Publisher:
Release Date : 2015
Playful Identities written by Michiel de Lange and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Computer games categories.
In this publication, eighteen scholars examine the increasing role of digital media technologies in identity construction through play. This interdisciplinary collection argues that present-day play and games are not only appropriate metaphors for capturing postmodern human identities, but are in fact the means by which people create their identity.
Customer Intimacy
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Author : Fred Wiersema
language : en
Publisher: Claremont
Release Date : 1998
Customer Intimacy written by Fred Wiersema and has been published by Claremont this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Customer relations categories.
Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.
Digital Marketing Fundamentals
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Author : Marjolein Visser
language : en
Publisher: Routledge
Release Date : 2019-11-04
Digital Marketing Fundamentals written by Marjolein Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-04 with Business & Economics categories.
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html