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Author by : Robert D. Reid Languange Used : en Release Date : 2009-02-09 Publisher by : John Wiley and Sons ISBN : 9780470088586 File Size : 48,9 Mb Total Download : 948
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Author by : Rajendra S. Sisodia Languange Used : en Release Date : 2006 Publisher by : M.E. Sharpe ISBN : 0765616998 File Size : 55,8 Mb Total Download : 712
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered
Author by : Paul Russell Smith Languange Used : en Release Date : 2004 Publisher by : Kogan Page Publishers ISBN : 0749442654 File Size : 53,5 Mb Total Download : 697
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book. This latest editi
Author by : Robert C. Blattberg Languange Used : en Release Date : 2008-01-23 Publisher by : Springer Science & Business Media ISBN : 0387725784 File Size : 46,9 Mb Total Download : 249
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and p