Media Relation Free Ebook
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Effective Media Relations
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Author : Michael Bland
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-06-03
Effective Media Relations written by Michael Bland and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-03 with Business & Economics categories.
The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
Media Relations
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Author : Jane Johnston
language : en
Publisher: Allen & Unwin Academic
Release Date : 2007
Media Relations written by Jane Johnston and has been published by Allen & Unwin Academic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
"Media relations is one of the most tangible and visible areas of public relations practice. It requires specialised skills, expertise about the media and its practices, and an understanding of current affairs and issues. It uses the practical tools of the media release, media conference and media kits, combined with management skills of advising about best practice within an organisation, and it is based on open relationships with journalists and other media professionals. Media Relations provides a practical and thorough introduction to working with the media. Jane Johnston explains how to approach media organisations, explaining practices and ideas - both tried and tested as well as new and innovative - and examines how you can best assist an organisation, group or individual in dealing effectively with the media." -- Book cover.
Online Public Relations
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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.
Media Relations
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Author : Robert C. Chandler
language : en
Publisher:
Release Date : 2008-04
Media Relations written by Robert C. Chandler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04 with Business & Economics categories.
Keys for Media Relations for Every Public Relations Professional This book will help prepare PR practitioners for survival and success in working with journalists and the news media. This book is an essential part of a PR practitioner's basic training manual for addressing the challenges of news media coverage (or lack thereof). Included in the book are contributions and interviews with seasoned Public Relations subject matter experts who share their experience-based insights into how to enact effective media relations. This book also includes contributions from some of the leading Public Relations scholars in the world today. Finally, this book also includes contributions from several journalists and prominent professors of journalism to offer a rare insight from "the other perspective" that far too many PR students and PR practitioners have not taken the time to contemplate. Readers may also want to seek out additional training for media relations and working with the media including professionally overseen simulation activities where the PR practitioner is asked sample questions in front of rolling cameras and pressed by persistent queries of reporters followed by skillful debriefing to improve their performance.
Media Relations Kontemporer
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Author : Masriadi Sambo
language : id
Publisher: Prenada Media
Release Date : 2019-01-01
Media Relations Kontemporer written by Masriadi Sambo and has been published by Prenada Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Business & Economics categories.
Kegiatan public relations dan media massa pada hakikatnya adalah kegiatan di ruang publik, baik kegiatan masing-masing maupun kegiatan bersama di antara keduanya, maka kegiatannya haruslah berorientasi bagi kepentingan publik, tidak semata kepentingan pencitraan lembaga dan kepentingan media itu sendiri. Relasi selayaknya dibangun secara profesional dengan standar kompetensi profesinya. Buku Media Relations Kontemporer yang ditulis oleh praktisi relasi media ini memaparkan pengetahuan yang berguna dan penting untuk terciptanya pemahaman dan kapasitas mumpuni relasi profesi PR dengan media. Buku persembahan penerbit PrenadaMediaGroup
Media Relations
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Author : Jane Johnston
language : en
Publisher: Routledge
Release Date : 2020-07-25
Media Relations written by Jane Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-25 with Language Arts & Disciplines categories.
Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal
On Deadline
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Author : Carole Howard
language : en
Publisher:
Release Date : 2000
On Deadline written by Carole Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Language Arts & Disciplines categories.
Effective Public Relations And Media Strategy Third Edition
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Author : REDDI, C.V. NARASIMHA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2019-09-01
Effective Public Relations And Media Strategy Third Edition written by REDDI, C.V. NARASIMHA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-01 with Business & Economics categories.
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Public Relations
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Author : Frank Jefkins
language : en
Publisher: Elsevier
Release Date : 2016-06-03
Public Relations written by Frank Jefkins and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Social Science categories.
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Policing And Media
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Author : Murray Lee
language : en
Publisher: Routledge
Release Date : 2013-11-26
Policing And Media written by Murray Lee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Social Science categories.
This book examines the relationship between police, media and the public and analyses the shifting techniques and technologies through which they communicate. In a critical discussion of contemporary and emerging modes of mediatized police work, Lee and McGovern demonstrate how the police engage with the public through a fluid and quickly expanding assemblage of communications and information technologies. Policing and Media explores the rationalities that are driving police/media relations and asks; how these relationships differ (or not) from the ways they have operated historically; what new technologies are influencing and being deployed by policing organizations and police public relations professionals and why; how operational policing is shaping and being shaped by new technologies of communication; and what forms of resistance are evident to the manufacture of preferred images of police. The authors suggest that new forms of simulated and hyper real policing using platforms such as social media and reality television are increasingly positioning police organisations as media organisations, and in some cases enabling police to bypass the traditional media altogether. The book is informed by empirical research spanning ten years in this field and includes chapters on journalism and police, policing and social media, policing and reality television, and policing resistances. It will be of interest to those researching and teaching in the fields of Criminology, Policing and Media, as well as police and media professionals.