Philosophy Of Branding
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The Philosophy Of Branding
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Author : Thom Braun
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
The Philosophy Of Branding written by Thom Braun and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Brand name products categories.
In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the world's greatest Western thinkers, to reveal what they might say about branding if they were alive today. On this list are Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, among others.Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips", this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.
The Philosophy Of Branding
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Author : Thom Braun
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
The Philosophy Of Branding written by Thom Braun and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Brand name products categories.
Praise and Reviews `Thom Braun`s mission, in this eclectic and readable book, is to get us thinking and, whether he`s relating Plato to Persil or Descartes to Diet Coke, that`s just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking` James Thompson, Senior Vice President, Marketing, Diageo, North America `Thom Braun, The Thinking Man`s Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders.` Paul Walton, Chairman, The Value Engineers `An original and witty reminder that the most successful brands are driven by talented thinkers.` Simon Clift, President, Marketing, Unilever Home & Personal Care `At last, a brand book with a big idea. Braun`s entertaining distillation of some of the greatest thinkers of the last 3,000 years offers provocative yet practical conclusions on how we should rethink managing our own brand. A wonderfully fresh and stimulating read.` Adam Morgan, author of Eating the Big Fish `A thoroughly stimulating and enjoyable read. By looking at brands and branding through the lens of Western philosophy, Braun helps us review afresh some of the fundamentals of marketing.` Jim Carroll, Deputy Chairman, BBH London In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the worlds greatest Western thinkers... Heraclitus Socrates Plato Aristotle Descartes Spinoza Leibniz Locke Hume Rousseau Kant Hegel Nietzsche Wittgenstein Popper ...to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips" , this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.
Epz Philosophy Of Branding
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Author : Thom Braun
language : en
Publisher:
Release Date : 2004-01-01
Epz Philosophy Of Branding written by Thom Braun and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with categories.
Branding With Systematic Philosophy
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Author : Leo Liu
language : en
Publisher:
Release Date : 2019-07-08
Branding With Systematic Philosophy written by Leo Liu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-08 with categories.
About this Book: A company that pursues a brand should keep two points in mind: the brand philosophy and values at the management level and the brand performance at the operational level. The focus of this book is to give explicit interpretation to "Brand Philosophy and Values" and then to elaborate on "Brand Performance" that should be established within the organization. Brand value is the spirit of the brand building while brand performance management is the process of pursuing a brand and the way to keep the brand from failing. These are two sides of the same coin that cannot live without each other. BRAND VALUES: The cornerstone of character buildingThe core of brand cultureThe shield to resist wind and waves of temptationThe criterion of operations managementBRAND PERFORMANCE: The comprehensive program for the brandingThe innovative thinking in performanceThe management that begins with the end in mindThe end-to-end processThe significance of the three elements of the brand: quality, character, and taste. Quality is to meet the standard specifications. It is about providing a genuine product to meet the needs of the "body."Character is to be law-abiding, righteous, honest, and upright. It is about doing good things to meet the needs of the "heart."Taste is to understand, respect, and seek artistic value, human value, and social and environmental value. It is about using persistence and passion to meet the needs of the "spirit."So quality is to do things well, but taste and character are to perfect a person both on the inside and the outside. A person or a company with these three elements can benefit themselves, others, and eventually, the whole worl
Understanding Luxury Fashion
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Author : Isabel Cantista
language : en
Publisher: Springer Nature
Release Date : 2019-11-08
Understanding Luxury Fashion written by Isabel Cantista and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-08 with Business & Economics categories.
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Branding
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Author : Robert Jones
language : en
Publisher: Oxford University Press
Release Date : 2017
Branding written by Robert Jones and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with BUSINESS & ECONOMICS categories.
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
The Philosophy Of Brand Blanshard
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Author : Brand Blanshard
language : en
Publisher: Library of Living Philosophers
Release Date : 1980
The Philosophy Of Brand Blanshard written by Brand Blanshard and has been published by Library of Living Philosophers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Philosophy categories.
World Branding
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Author : Hiro Minamiyama
language : en
Publisher: Gingko PressInc
Release Date : 2007
World Branding written by Hiro Minamiyama and has been published by Gingko PressInc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Design categories.
This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies, World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe, Audi, The British Library, A Coherent National Brand for Denmark, The Netherlands Ministry of Defence and Scandinavian Airlines.
Competitive Success
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Author : John A. Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-15
Competitive Success written by John A. Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-15 with Business & Economics categories.
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
Shaping China S Global Imagination
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Author : J. Wang
language : en
Publisher: Springer
Release Date : 2013-12-18
Shaping China S Global Imagination written by J. Wang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-18 with Social Science categories.
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.