Political Consultants And Campaigns
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Political Consultants And Campaigns
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Author : Jason Johnson
language : en
Publisher: Routledge
Release Date : 2018-04-19
Political Consultants And Campaigns written by Jason Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-19 with Political Science categories.
Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Campaign Warriors
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Author : James A. Thurber
language : en
Publisher: Rowman & Littlefield
Release Date : 2001-09-19
Campaign Warriors written by James A. Thurber and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-19 with Political Science categories.
Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical—and controversial—development and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcome.
No Place For Amateurs
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Author : Dennis W. Johnson
language : en
Publisher: Psychology Press
Release Date : 2001
No Place For Amateurs written by Dennis W. Johnson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Offers an insider's tour through the fast-paced, often sordid world of the professional political campaign.
Communication Consultants In Political Campaigns
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Author : Robert V. Friedenberg
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1997-10-28
Communication Consultants In Political Campaigns written by Robert V. Friedenberg and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-10-28 with Political Science categories.
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.
Inside Political Campaigns
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Author : Gary A. Copeland
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1997-04-22
Inside Political Campaigns written by Gary A. Copeland and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-04-22 with Political Science categories.
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
Political Consultants And Campaigns
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Author : Johnson, Jason Adam Johnson
language : en
Publisher:
Release Date : 2012
Political Consultants And Campaigns written by Johnson, Jason Adam Johnson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Campaign management categories.
Campaign Warriors
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Author : James A. Thurber
language : en
Publisher: Brookings Inst Press
Release Date : 2000
Campaign Warriors written by James A. Thurber and has been published by Brookings Inst Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Political Science categories.
This book thoroughly examines the growing prevalence and influence of paid consultants in campaign politics and its impact on the political system in the U.S. and other countries.
Building A Business Of Politics
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Author : Adam D. Sheingate
language : en
Publisher: Oxford University Press
Release Date : 2016
Building A Business Of Politics written by Adam D. Sheingate and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with History categories.
Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.
Democracy For Hire
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Author : Dennis W. Johnson
language : en
Publisher: Oxford University Press
Release Date : 2017
Democracy For Hire written by Dennis W. Johnson and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with POLITICAL SCIENCE categories.
Though they work largely out of the public eye, political consultants to candidates play a crucial role in shaping campaigns. As Dennis Johnson argues in this history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages
Political Consultants And Negative Campaigning
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Author : Kerwin C. Swint
language : en
Publisher:
Release Date : 1998
Political Consultants And Negative Campaigning written by Kerwin C. Swint and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising, Political categories.
One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants. Campaign consultants have become vitally important to political candidates in recent years as strategists, fundraisers, and media specialists. The research in this book focuses on how consultants define negative campaigning, including the differences between issue attacks and character attacks, how and when criticism of the opponent should be implemented, and which media should be used to deliver attack messages. A statistical analysis of the survey data reveals insights into behavioral and professional differences among consultants with regard to party affiliation, gender, age, and level of experience.