Popular Music As Promotion
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Popular Music As Promotion
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Author : Leslie M. Meier
language : en
Publisher: John Wiley & Sons
Release Date : 2017-05-23
Popular Music As Promotion written by Leslie M. Meier and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-23 with Social Science categories.
Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
Performing Popular Music
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Author : David Cashman
language : en
Publisher: Routledge
Release Date : 2019-11-21
Performing Popular Music written by David Cashman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-21 with Art categories.
This book explores the fundamentals of popular music performance for students in contemporary music institutions. Drawing on the insights of performance practice research, it discusses the unwritten rules of performances in popular music, what it takes to create a memorable performance, and live popular music as a creative industry. The authors offer a practical overview of topics ranging from rehearsals to stagecraft, and what to do when things go wrong. Chapters on promotion, recordings, and the music industry place performance in the context of building a career. Performing Popular Music introduces aspiring musicians to the elements of crafting compelling performances and succeeding in the world of today’s popular music.
Social Media Promotions For Musicians
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Author : Bobby Owsinski
language : en
Publisher: Music Pro Guides
Release Date : 2014-04
Social Media Promotions For Musicians written by Bobby Owsinski and has been published by Music Pro Guides this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04 with Music categories.
SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND
Selling Out
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Author : Bethany Klein
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2020-07-09
Selling Out written by Bethany Klein and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-09 with Music categories.
The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.
Understanding The Music Industries
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Author : Chris Anderton
language : en
Publisher: SAGE
Release Date : 2013-06-26
Understanding The Music Industries written by Chris Anderton and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Music categories.
This textbook presents a full overview of the many elements of the music industries, and offers a sustained focus on 'understanding' the processes that have driven and continue to drive the development of those industries. More than just an expose or ‘how to’ guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment. The crucial focus on research and analysis means readers can understand and track the ongoing development of the music industries and place themselves in the front line of innovation and entrepreneurship in the future.
Analysing Popular Music
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Author : David Machin
language : en
Publisher: SAGE
Release Date : 2010-03-15
Analysing Popular Music written by David Machin and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-15 with Art categories.
Electronic Inspection Copy available for instructors here Popular music is far more than just songs we listen to; its meanings are also in album covers, lyrics, subcultures, voices and video soundscapes. Like language these elements can be used to communicate complex cultural ideas, values, concepts and identities. Analysing Popular Music is a lively look at the semiotic resources found in the sounds, visuals and words that comprise the 'code book' of popular music. It explains exactly how popular music comes to mean so much. Packed with examples, exercises and a glossary, this book provides the reader with the knowledge and skills they need to carry out their own analyses of songs, soundtracks, lyrics and album covers. Written for students with no prior musical knowledge, Analysing Popular Music is the perfect toolkit for students in sociology, media and communication studies to analyse, understand - and celebrate - popular music.
Ruthless Self Promotion In The Music Industry
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Author : Jeffrey Paul Fisher
language : en
Publisher: ArtisPro
Release Date : 2006
Ruthless Self Promotion In The Music Industry written by Jeffrey Paul Fisher and has been published by ArtisPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Music categories.
To be successful in today's highly competitive music industry, you must be a promotion fanatic. Promotion is the key to getting your music heard or securing a music industry job, and "Ruthless Self-Promotion in the Music Industry, Second Edition," provides the tools and strategies needed to succeed. The completely revised and updated content features new promotional approaches that work effectively in today's music industry. The author defines ruthless self-promotion as the unrelenting pursuit of new business and the book teaches the reader how to concentrate their promotions on reaching the greatest number of people who want what the reader has to offer. Extensive detail of every aspect of promotion ? from relationship building to sales tactics ? is included as well as step-by-step action plans for implementing the many strategies in the book. This book is written for anyone looking to succeed in the music business, from the professional, to the amateur, to the student.
The Sounds Of Commerce
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Author : Jeffrey Paul Smith
language : en
Publisher:
Release Date : 1998
The Sounds Of Commerce written by Jeffrey Paul Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Music categories.
A detailed historical analysis of popular music in American film, from the era of sheet music sales, to that of orchestrated pop records by Henry Mancini and Ennio Morricone in the 1960s, to the MTV-ready pop songs that occupy soundtrack CDs of today..
Gender Branding And The Modern Music Industry
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Author : Kristin J. Lieb
language : en
Publisher: Routledge
Release Date : 2013-02-11
Gender Branding And The Modern Music Industry written by Kristin J. Lieb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-11 with Social Science categories.
Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world. This book is for Sociology of Media and Sociology of Popular Culture courses.
Studying Popular Music Culture
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Author : Tim Wall
language : en
Publisher: SAGE
Release Date : 2013-02-28
Studying Popular Music Culture written by Tim Wall and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-28 with Social Science categories.
That rare thing, an academic study of music that seeks to tie together the strands of the musical text, the industry that produces it, and the audience that gives it meaning... A vital read for anyone interested in the changing nature of popular music production and consumption" - Dr Nathan Wiseman-Trowse, The University of Northampton Popular music entertains, inspires and even empowers, but where did it come from, how is it made, what does it mean, and how does it eventually reach our ears? Tim Wall guides students through the many ways we can analyse music and the music industries, highlighting crucial skills and useful research tips. Taking into account recent changes and developments in the industry, this book outlines the key concepts, offers fresh perspectives and encourages readers to reflect on their own work. Written with clarity, flair and enthusiasm, it covers: Histories of popular music, their traditions and cultural, social, economic and technical factors Industries and institutions, production, new technology, and the entertainment media Musical form, meaning and representation Audiences and consumption. Students' learning is consolidated through a set of insightful case studies, engaging activities and helpful suggestions for further reading.