Pr Voor Dummies


Pr Voor Dummies
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Public Relations For Dummies


Public Relations For Dummies
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Author : Eric Yaverbaum
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-03

Public Relations For Dummies written by Eric Yaverbaum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.


Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis



Pr Voor Dummies


Pr Voor Dummies
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Author : Eric Yaverbaum
language : nl
Publisher: Pearson Education
Release Date : 2005

Pr Voor Dummies written by Eric Yaverbaum and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.


Inleidend studieboek over de theorie en praktijk van public relations.



Public Relations Kit For Dummies


Public Relations Kit For Dummies
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Author : Eric Yaverbaum
language : en
Publisher: For Dummies
Release Date : 2001-01-03

Public Relations Kit For Dummies written by Eric Yaverbaum and has been published by For Dummies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-03 with Business & Economics categories.


When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide. If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more: Developing and stick to a budget Building an in-house PR department Specific PR tactics like contests, surveys, and tie-ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.



Public Relations For Dummies


Public Relations For Dummies
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Author :
language : en
Publisher:
Release Date : 2011

Public Relations For Dummies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.


When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis.



Pr Voor Dummies


Pr Voor Dummies
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Author : Eugène Guillaume Haaren
language : nl
Publisher:
Release Date : 2011

Pr Voor Dummies written by Eugène Guillaume Haaren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.


Inleidend studieboek over de theorie en praktijk van public relations ten behoeve van een bedrijf of product.



All About Pr In The Digital World For Beginners


All About Pr In The Digital World For Beginners
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Author : Gulrez Alam
language : en
Publisher: Gulrez Alam
Release Date : 2021-04-23

All About Pr In The Digital World For Beginners written by Gulrez Alam and has been published by Gulrez Alam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with Business & Economics categories.


The book ‘ALL ABOUT PR IN The DIGITAL WORLD FOR BEGINNERS’, is a prolific creation by India's leading digital PR and marketing firm called Teamology Softech Media Services Pvt Ltd. This revolutionary masterpiece takes its readers on a voyage of practical understanding of the various facets of digital PR and its converging topics of digital marketing. Empower your career with the essential knowledge of Digital PR and marketing with this quick read today! If you are a business owner, student, public relations professional, digital marketer, or just anyone who wants to do some practical snooping in the world of public relations, this book is the basic knowledge you must master. Specially designed for beginners with examples from real life to make the context look more appealing, this book has the essence of its author and certified digital marketer Gulrez Alam's profound knowledge in the digital PR and marketing domain. It's not any of those random books where topics relevant to PR are resourced and clubbed together with jargons that confuse the readers, this book is a simple yet inspiring excerpt with real-life practical demonstrations that are necessary to get a hang of the various contemporary aspects of PR. The visionary and Managing director of two successful ventures, Mr. Alam has helped over ten thousand clients in leading PR campaigns on their front, during which, he realized that in the actual online world, people have a very vague insight on how practically digital public relations work to grow the brand reputation and authority of businesses/influencers in the long run. This was the inspiration that enabled him to compose a simple but knowledge-rich book. Just like Teamology, this book, 'About PR in the Digital World: For Beginners' is one of India's first complete introductions to the basics of public relations and its convergent topics of digital marketing, SEO, and brand promotion. Written for beginners, this book is the ultimate guide to be fully acquainted with the updated concepts of Public relations in India and the role of digital marketing in advancing how PR functions in today's world. In this world of technological integration, the know-how of digital marketing has not only become an existential necessity but a factor that sets apart two individuals in any vocation because of the insights generated by reading such texts. Public relations is the art and science that each entity must make oneself familiar with, to decode how scores of businesses/influencers are leveraging the power of online media to boost their growth and how can you too! This book is not only meant for corporates but for anyone who wishes to scale his/her future value and reach by effectively utilizing the power of online mediums to drive crazy results! Get your copy now and dive into the easy peasy guide by an ace digital marketer to become the part of the superfamily of visionaries who want to stay upbeat and have a kicking career ahead. Happy Reading!



Public Relations


Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Publishers
Release Date : 2003

Public Relations written by Philip Henslowe and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.


Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.



Public Relations


Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Limited
Release Date : 1999

Public Relations written by Philip Henslowe and has been published by Kogan Page Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Public relations categories.


This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.



Pr F R Dummies


Pr F R Dummies
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Author : Eric Yaverbaum
language : de
Publisher: Wiley-VCH
Release Date : 2001-03-12

Pr F R Dummies written by Eric Yaverbaum and has been published by Wiley-VCH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-12 with Business & Economics categories.


Erfolgreiche Public Relations steht für: "Wir sind wer, uns kennt man." Egal in welcher Branche - ohne PR fehlt Ihrer Firma das Tor zur Öffentlichkeit. Das anschauliche Buch "PR für Dummies" ersetzt Ihnen eine zähe PR-Schulung. Denn mit dieser praktischen Profi-Anleitung werden Sie zum PR-Experten. Viele interessante Beispiele aus der Praxis helfen Ihren Ideen auf die Sprünge. Sie lernen, kreativ zu denken und das richtige PR-Konzept für Ihre Strategie zu erstellen. So wird Ihre Firma bald positiv in aller Munde sein!



Pr F R Dummies


Pr F R Dummies
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Author : Eric Yaverbaum
language : de
Publisher: Wiley-VCH
Release Date : 2007-01-08

Pr F R Dummies written by Eric Yaverbaum and has been published by Wiley-VCH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-08 with Business & Economics categories.


Public Relations ist seit einigen Jahren das Schlagwort für Unternehmen egal welcher Größe und selbst für Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Außenstehenden schnell scheitern. ?PR für Dummies? zeigt, wie man das Tor zur Öffentlichkeit richtig öffnet und ersetzt eine lange PR-Schulung. Der PR-Profi Eric Yaverbaum erklärt, was überhaupt hinter dem Begriff PR steckt, warum PR wichtig ist und wie ein gut durchdachter PR-Prozess aufgebaut ist. Anhand von vielen Beispielen lernt man die Tricks und Kniffe der PR-Arbeit: wie man Newsletter, Pressemitteilungen und Zeitungsartikel verfasst und wie man sich über Medien professionell in die Öffentlichkeit bringt. Selbst das Thema Krisenkommunikationsmanagement lässt der Autor nicht aus. Und zum guten Schluss muss natürlich auch festgestellt werden, ob die PR-Kampagne den gewünschten Erfolg gebracht hat.