Principles Of Marketing
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Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Pearson UK
Release Date : 2019
Principles Of Marketing written by Philip Kotler and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Marketing categories.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Pearson Education
Release Date : 2005
Principles Of Marketing written by Philip Kotler and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing's ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 2003-09-01
Principles Of Marketing written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-01 with Business & Economics categories.
For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.
Principles Of Marketing
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Author : Gary Armstrong
language : en
Publisher: Pearson Australia
Release Date : 2014-10-01
Principles Of Marketing written by Gary Armstrong and has been published by Pearson Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-01 with Business & Economics categories.
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
Principles Of Marketing
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Author : Philip T. Kotler
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-04-11
Principles Of Marketing written by Philip T. Kotler and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-11 with Business & Economics categories.
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Pearson Education India
Release Date : 2008
Principles Of Marketing written by Philip Kotler and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer categories.
Principles Of Marketing
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Author : Cristina Calvo Porral, John L. Stanton
language : en
Publisher: ESIC
Release Date : 2018-01-19
Principles Of Marketing written by Cristina Calvo Porral, John L. Stanton and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-19 with Business & Economics categories.
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Principles Of Marketing
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Author : Anders Parment
language : en
Publisher:
Release Date : 2016-01-21
Principles Of Marketing written by Anders Parment and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-21 with categories.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Scarborough, Ont. : Prentice-Hall Canada
Release Date : 1983
Principles Of Marketing written by Philip Kotler and has been published by Scarborough, Ont. : Prentice-Hall Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Principles Of Marketing Management
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Author : Richard P. Bagozzi
language : en
Publisher:
Release Date : 1986
Principles Of Marketing Management written by Richard P. Bagozzi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.