Public Relations Research Annual


Public Relations Research Annual
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Public Relations Research Annual


Public Relations Research Annual
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Author : James E. Grunig
language : en
Publisher: Routledge
Release Date : 2016-12-14

Public Relations Research Annual written by James E. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-14 with Business & Economics categories.


The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.



Public Relations Research Annual


Public Relations Research Annual
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Author : Larissa A. Grunig
language : en
Publisher: Routledge
Release Date : 2020-07-24

Public Relations Research Annual written by Larissa A. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-24 with Language Arts & Disciplines categories.


The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.



Public Relations Research Annual


Public Relations Research Annual
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Author : Larissa A. Grunig
language : en
Publisher: Routledge
Release Date : 2014-06-03

Public Relations Research Annual written by Larissa A. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.


Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.



Public Relations Research Annual


Public Relations Research Annual
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Author : Larissa A. Grunig
language : en
Publisher:
Release Date : 1991

Public Relations Research Annual written by Larissa A. Grunig and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.




Primer Of Public Relations Research Third Edition


Primer Of Public Relations Research Third Edition
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Author : Don W. Stacks
language : en
Publisher: Guilford Publications
Release Date : 2016-11-23

Primer Of Public Relations Research Third Edition written by Don W. Stacks and has been published by Guilford Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-23 with Business & Economics categories.


Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.



Advertising And Public Relations Research


Advertising And Public Relations Research
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Author : Donald W. Jugenheimer
language : en
Publisher: Routledge
Release Date : 2015-04-16

Advertising And Public Relations Research written by Donald W. Jugenheimer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-16 with Business & Economics categories.


Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.



Perspectives On Public Relations Research


Perspectives On Public Relations Research
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Author : Danny Moss
language : en
Publisher: Routledge
Release Date : 2008-03-07

Perspectives On Public Relations Research written by Danny Moss and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-07 with Business & Economics categories.


The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.



Public Relations Research


Public Relations Research
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Author : Danny Moss
language : en
Publisher: International Thomson Publishing Services
Release Date : 1997

Public Relations Research written by Danny Moss and has been published by International Thomson Publishing Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Public relations categories.


This volume presents a global view of the current themes in public relations research. It contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, and the history of PR and journalism.



The Survey Of Public Relations Practices In Higher Education 2014 Edition


The Survey Of Public Relations Practices In Higher Education 2014 Edition
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Author : Primary Research Group
language : en
Publisher: Primary Research Group Inc
Release Date : 2014

The Survey Of Public Relations Practices In Higher Education 2014 Edition written by Primary Research Group and has been published by Primary Research Group Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Education categories.


This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?



Data Driven Public Relations Research


Data Driven Public Relations Research
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Author : Jim Eggensperger
language : en
Publisher: Routledge
Release Date : 2018-09-04

Data Driven Public Relations Research written by Jim Eggensperger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-04 with Language Arts & Disciplines categories.


The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including "big data" and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book’s discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.