Re Branding Yourself After Age 50

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Re Branding Yourself After Age 50


Re Branding Yourself After Age 50
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Thriving At 50


Thriving At 50
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Author : Wendy Marx
language : en
Publisher:
Release Date : 2020-04-06

Thriving At 50 written by Wendy Marx and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-06 with categories.


At age 50+, when many people confront the challenges of supporting families and saving enough for retirement, rebranding and career reinvention become more important than ever. Thriving at 50+ is branding authority Wendy Marx's guide on doing just that in a society that isn't always kind to older people. Providing a framework for rebranding and reinvention, the book reveals how to find purpose and revitalize your career and life for your next act. It also offers the means to confront ageism in the workplace, especially for those who may feel they have nothing left to offer their industry. Told through the stories of people in all walks of life and professions, you'll discover: 7 principles to rebrand and reinvent yourself Resources to help you on your reinvention journey How to confront ageism in a supposedly enlightened society Insights and lessons for a more meaningful next act Thriving at 50+ speaks to people 50 and over as well as those in their 40s who are looking ahead to the next phase. It's a primer for those seeking another job or career; a how-to for starting a business or a new way of life.

Re Branding Yourself After Age 50


Re Branding Yourself After Age 50
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Author : Marva L. Goldsmith
language : en
Publisher:
Release Date : 2010-08-07

Re Branding Yourself After Age 50 written by Marva L. Goldsmith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-07 with Branding (Marketing) categories.


Like precious metal, Baby Boomers have a wealth of knowledge, the indisputable asset of experience. Re-Branding Yourself After Age 50: Re-Charge Your Career, Start a Business, or Achieve More Professional Success in Midlife is a playful, yet powerful treatise on how to job seek and reinvent oneself midlife and midstream. As inspiring as it is thought provoking, Author Marva L. Goldsmith challenges readers that it is never too late to create the life you want. Your future is here; build it now. You are in charge of marketing the Brand called YOU! If you have been tasked with the challenge of starting over, this professional guide shows you how to define your target market and distinguish yourself in the marketplace. There is a strategy to reinvention; there is a strategy to fulfillment and how to best translate and transfer your skills. Here is the template. It's time to pick yourself up, dust yourself off, and get back in action!

Getting The Job You Want After 50 For Dummies


Getting The Job You Want After 50 For Dummies
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Author : Kerry E. Hannon
language : en
Publisher: John Wiley & Sons
Release Date : 2015-08-31

Getting The Job You Want After 50 For Dummies written by Kerry E. Hannon and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-31 with Business & Economics categories.


Your guide to navigating today's workplace and snagging that perfect job Whether you're searching for a new job by choice or necessity, consider this book your life raft. You'll find all the resources you need to job-hunt—from building an online presence and revitalizing your résumé to negotiating a salary and landing that job! The power of people — harness the power of the people you know — friends and family, former colleagues, social media contacts, and more — to network your way to your next job Mirror, mirror on the wall — rehab your résumé and cover letter, build a positive online presence, acquire social media street smarts, and market yourself on LinkedIn Hang your own shingle — join the growing ranks of the self-employed with advice on launching your own business, working as a freelancer, turning a hobby into a profit, and cashing in on your natural gifts Scope it out — discover which jobs are in demand and expected to grow, what they pay, and whether you're qualified

The Brand You 50 Reinventing Work


The Brand You 50 Reinventing Work
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Author : Tom Peters
language : en
Publisher: Knopf
Release Date : 1999-12-15

The Brand You 50 Reinventing Work written by Tom Peters and has been published by Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-12-15 with Business & Economics categories.


Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

Personal Finance In Your 50s All In One For Dummies


Personal Finance In Your 50s All In One For Dummies
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Author : Eric Tyson
language : en
Publisher: John Wiley & Sons
Release Date : 2018-04-12

Personal Finance In Your 50s All In One For Dummies written by Eric Tyson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-12 with Business & Economics categories.


Manage your finances and enjoy your retirement Retirement security is one of the most pressing social issues facing the world in the next 30 years—so if you’re approaching your golden years, it’s essential to have a secure financial future. Personal Finance in Your 50s All-in-One For Dummies provides targeted financial advice and assists soon-to-be or established boomers with making informed decisions about how best to spend, invest, and protect their wealth while planning for the future. Retirement is an exciting time … but it can also be scary if you’re not sure that you have your ducks in a row. This hands-on resource arms you with an arsenal of beginner to intermediate personal finance and estate planning techniques for everything from spending, saving, navigating insurance, managing medical costs, household expenses, and even employment. Build a diversified portfolio Create emergency funds Avoid scams and frauds Improve your estate planning With the help of this all-in-one resource, you’ll get a succinct framework and expert advice to help you make solid decisions and confidently plan for your future.

Do It Yourself Advertising And Promotion


Do It Yourself Advertising And Promotion
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Author : Fred E. Hahn
language : en
Publisher: John Wiley & Sons
Release Date : 2003-05-26

Do It Yourself Advertising And Promotion written by Fred E. Hahn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-26 with Business & Economics categories.


Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretchingof promotional budgets is a daily necessity serves well the readerof this book. His advice is both practical and imaginative, anddelivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget withDo-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includestotally new sections on branding, the Internet, and Yellow Pagesadvertising. This updated edition of Do-It-Yourself Advertising andPromotion offers the latest information on launching your ownhomegrown, successful advertising campaigns and new desktoppublishing techniques. As an entrepreneur or small business owner,you'll find tried-and-true, low-budget promotional tactics. Withevery chapter updated and expanded, this new third edition isbetter-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to createsuccessful high-impact advertising on a limited budget usingpractical, time-tested techniques. This friendly and accessibleguide explains each method step by step-with concrete advice onplanning, scheduling, budgeting, creative issues, and productionprocedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations *Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising *Teleservicing * Audiovisual materials * Publicity tools andtechniques * And more!

Top Notch Executive Resumes


Top Notch Executive Resumes
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Author : Katharine Hansen
language : en
Publisher: Red Wheel/Weiser
Release Date : 2008-07-15

Top Notch Executive Resumes written by Katharine Hansen and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-15 with Business & Economics categories.


Branded resumes that illuminate the candidate's unique value proposition and ROI are a must in today's quest for the executive suite. Top Notch Executive Resumes not only explains how to integrate branding into career-marketing communication, but also how to craft resumes that address your fit with the organization's mission and meet an employer's specific business needs. Hansen instructs high-level professionals in framing past accomplishments so that the employer can visualize the executive's strategic vision and industry insights, as well as what he or she can contribute. Highlights of the book include: A huge collection of resume samples in cutting-edge formats, organized by profession for easy navigability. Examples of a wide variety of complementary documents—including leadership profiles and executive bios—that top-level professionals need to round out their executive portfolios. Special additional features, including the preferences and peeves of hiring decision-makers, guidelines for working with recruiters, frequently asked questions, and case studies detailing complete job-search marketing campaigns. Let Top Notch Executive Resumes get you into that corner office!