Re Branding Yourself After Age 50
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Thriving At 50
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Author : Wendy Marx
language : en
Publisher:
Release Date : 2020-04-06
Thriving At 50 written by Wendy Marx and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-06 with categories.
At age 50+, when many people confront the challenges of supporting families and saving enough for retirement, rebranding and career reinvention become more important than ever. Thriving at 50+ is branding authority Wendy Marx's guide on doing just that in a society that isn't always kind to older people. Providing a framework for rebranding and reinvention, the book reveals how to find purpose and revitalize your career and life for your next act. It also offers the means to confront ageism in the workplace, especially for those who may feel they have nothing left to offer their industry. Told through the stories of people in all walks of life and professions, you'll discover: 7 principles to rebrand and reinvent yourself Resources to help you on your reinvention journey How to confront ageism in a supposedly enlightened society Insights and lessons for a more meaningful next act Thriving at 50+ speaks to people 50 and over as well as those in their 40s who are looking ahead to the next phase. It's a primer for those seeking another job or career; a how-to for starting a business or a new way of life.
Re Branding Yourself After Age 50
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Author : Marva L. Goldsmith
language : en
Publisher:
Release Date : 2010-08-07
Re Branding Yourself After Age 50 written by Marva L. Goldsmith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-07 with Branding (Marketing) categories.
Like precious metal, Baby Boomers have a wealth of knowledge, the indisputable asset of experience. Re-Branding Yourself After Age 50: Re-Charge Your Career, Start a Business, or Achieve More Professional Success in Midlife is a playful, yet powerful treatise on how to job seek and reinvent oneself midlife and midstream. As inspiring as it is thought provoking, Author Marva L. Goldsmith challenges readers that it is never too late to create the life you want. Your future is here; build it now. You are in charge of marketing the Brand called YOU! If you have been tasked with the challenge of starting over, this professional guide shows you how to define your target market and distinguish yourself in the marketplace. There is a strategy to reinvention; there is a strategy to fulfillment and how to best translate and transfer your skills. Here is the template. It's time to pick yourself up, dust yourself off, and get back in action!
Branding Yourself After Age 50
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Author : Marva Goldsmith & Associates, Incorporated
language : en
Publisher:
Release Date : 2009-01-01
Branding Yourself After Age 50 written by Marva Goldsmith & Associates, Incorporated and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with categories.
The Brand You 50 Reinventing Work
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Author : Tom Peters
language : en
Publisher: Knopf
Release Date : 1999-12-15
The Brand You 50 Reinventing Work written by Tom Peters and has been published by Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-12-15 with Business & Economics categories.
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
Personal Finance In Your 50s All In One For Dummies
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Author : Eric Tyson
language : en
Publisher: John Wiley & Sons
Release Date : 2018-04-16
Personal Finance In Your 50s All In One For Dummies written by Eric Tyson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-16 with Business & Economics categories.
Manage your finances and enjoy your retirement Retirement security is one of the most pressing social issues facing the world in the next 30 years—so if you’re approaching your golden years, it’s essential to have a secure financial future. Personal Finance in Your 50s All-in-One For Dummies provides targeted financial advice and assists soon-to-be or established boomers with making informed decisions about how best to spend, invest, and protect their wealth while planning for the future. Retirement is an exciting time ... but it can also be scary if you’re not sure that you have your ducks in a row. This hands-on resource arms you with an arsenal of beginner to intermediate personal finance and estate planning techniques for everything from spending, saving, navigating insurance, managing medical costs, household expenses, and even employment. Build a diversified portfolio Create emergency funds Avoid scams and frauds Improve your estate planning With the help of this all-in-one resource, you’ll get a succinct framework and expert advice to help you make solid decisions and confidently plan for your future.
Branding Yourself
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Author : Erik Deckers
language : en
Publisher: Pearson Education
Release Date : 2010-12-17
Branding Yourself written by Erik Deckers and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-17 with Business & Economics categories.
Use Social Media to Build a Great Personal Brand–and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and translate your online network into great jobs, great projects, and a great career! Discover how to: • Build an authentic storyline and online identity that gets you the right opportunities • Choose the best social media tools for your personal goals • Blog your story boldly and effectively • Promote your events, accomplishments, victories...and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Launch an online branding program that really gets noticed • Avoid “killer” social networking mistakes • Leverage your online “expert” status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers
Digital Photography For The Over 50s Teach Yourself
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Author : Peter Cope
language : en
Publisher: Hachette UK
Release Date : 2009-12-25
Digital Photography For The Over 50s Teach Yourself written by Peter Cope and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-25 with Photography categories.
Do you want to get to grips with your camera? Do you want to take some great photos and make them even better using your computer? Do you want to learn how to create great photo albums, share photos on the internet, even create slideshows to share with family and friends? Teach Yourself Photography for the Over 50s shows you how to choose a digital camera, become familiar with its functions and use it to produce some memorable photos. The book uses clear instructions, useful hints and tips and illustrations to show you all the essential techniques. Avoiding jargon and computerspeak, it also shows you how to use your computer with your camera and explores opportunities for producing great photos without a computer. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of digital photography. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
The Complete Idiot S Guide To Branding Yourself
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Author : Ray Paprocki
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2009-05-05
The Complete Idiot S Guide To Branding Yourself written by Ray Paprocki and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-05 with Business & Economics categories.
A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: ? An in-depth understanding of the principles of successful brand building-in any context ? Practical tools to build and manage powerful relationships ? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both ? Advanced techniques to continually refine your unique personal brand
Reinventing Yourself After 50
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Author : Erica Berg
language : en
Publisher: Independently Published
Release Date : 2023-03-22
Reinventing Yourself After 50 written by Erica Berg and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-22 with categories.
REINVENTING YOURSELF AFTER 50 14 Day Challenge One thing that many people are starting to recognize is the unfair structure of their lives. We say many instead of all because there are some people who live a life of purpose from the beginning. We want to address the fact that you went to school and got an education that you or your parents chose. After that was done, you went into the workforce and may still be working at a job that will have you retiring in 10 or 15 years. Many people stop working at ages 65 or 67 and then pass the time until that final bell rings. Perhaps they may regret their choices and spend a lot of their retirement playing the "what if I had done this different," game. Many things can happen when you choose to reinvent yourself after age 50. You can reinvent how you exercise and eat. You might change the negative mindset you have had for many years. All three changes can add many more years to your life. If you are not sure of how a negative mindset can affect your lifespan, remember that stress can be a killer and it comes from carrying a negative mindset. It is essential to stop looking back on your past and getting upset because you went to work instead of writing that novel that would have propelled you to fame and fortune. You should look back but only to look at your "story" and the times you turned a so-called failure into a success. This will show you common threads that happened throughout your life that will help you in the idea of reinventing yourself. An idea that many people do not consider is "making sure" to do the things you need to do to live until you are 100 or beyond. Ask yourself what you could accomplish if you did this. As you reinvent yourself, you will constantly be learning, which will improve your brain health and help to ward off cognitive decline. We know that reinventing yourself after age 50 means making significant changes in your health and mindset. The goal of this challenge is to get you on the right track to reinventing yourself. One central idea crucial to your success is the idea of purpose. You will discover your purpose, and when you hit age 100, you will be able to reflect on having lived many of your years with a clear and definite purpose. Note: The idea of living to 100 may seem out of the question but if you look at different cultures, you will see some where people live a very purposeful life to 100 and beyond. It can happen if you do the right things like reinventing yourself. We will start the challenge by having you decide on your life priorities. This will engage your mind and help you to be creative during the entire challenge.
Make Yourself Useful Marketing In The 21st Century
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Author : Patrick Schwerdtfeger
language : en
Publisher: Lulu.com
Release Date : 2008-09-30
Make Yourself Useful Marketing In The 21st Century written by Patrick Schwerdtfeger and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-30 with categories.
Make Yourself Useful; Marketing in the 21st Century is a practical synopsis of today's value-first marketing monikers as they apply to cutting-edge mediums including Digg, iTunes, Facebook, Twitter, YouTube and WordPress. Providing tactical guidance for both online and offline marketing strategies, Make Yourself Useful is a must-read for entrepreneurs and small business professionals.