Strategic Brand Management 2nd Edition
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Strategic Brand Management
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2017-10-15
Strategic Brand Management written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-15 with Business & Economics categories.
Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, this is the definitive text on building strong brands.
Strategic Brand Management 3rd Edition
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2020-01-31
Strategic Brand Management 3rd Edition written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-31 with Business & Economics categories.
Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.
Strategic Brand Management
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Author : Kevin Lane Keller
language : en
Publisher:
Release Date : 2015
Strategic Brand Management written by Kevin Lane Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Strategic Brand Management
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Author : Richard H. Elliott
language : en
Publisher: Oxford University Press, USA
Release Date : 2007
Strategic Brand Management written by Richard H. Elliott and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
Strategic Brand Management
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Author : Kevin Lane Keller
language : en
Publisher:
Release Date : 1998
Strategic Brand Management written by Kevin Lane Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Brand name products categories.
This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.
Strategic Brand Management
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Author : Jean-Noël Kapferer
language : en
Publisher: Simon and Schuster
Release Date : 1994
Strategic Brand Management written by Jean-Noël Kapferer and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Brand Management
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Author : Michael Beverland
language : en
Publisher: SAGE
Release Date : 2018-01-27
Brand Management written by Michael Beverland and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-27 with Business & Economics categories.
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.