Strategic Marketing
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Strategic Marketing Planning And Control
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Author : Graeme Drummond
language : en
Publisher: Routledge
Release Date : 2007-06-01
Strategic Marketing Planning And Control written by Graeme Drummond and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Strategic Marketing
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Author : Tony Proctor
language : en
Publisher: Routledge
Release Date : 2014-02-25
Strategic Marketing written by Tony Proctor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/
Strategic Marketing Management
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Author : S. Soundaian
language : en
Publisher: MJP Publisher
Release Date : 2019-06-05
Strategic Marketing Management written by S. Soundaian and has been published by MJP Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-05 with Business & Economics categories.
Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
Strategic Marketing
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Author : Andrew Whalley
language : en
Publisher: Bookboon
Release Date : 2000
Strategic Marketing written by Andrew Whalley and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Strategic Marketing
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Author : Guenther Klein
language : en
Publisher: GRIN Verlag
Release Date : 2007-04-17
Strategic Marketing written by Guenther Klein and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-17 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: none, University of Leicester, 25 entries in the bibliography, language: English, abstract: I. Introduction - Competing for the future Today organizations have to find answers to questions that might be asked in near future by both: customers and competitors. In his book “On Marketing” by Kotler written in 1999, the author is drawing a dramatic picture of the future, for the competitive situation in 2005: “Companies are unable to sustain competitive advantages (outside of patents...)” . Although his scenario maybe came not true , the point is interesting: How do companies find the right way to respond to new developments (e-business, globalization etc.). Strategy is about the long term development. Organizations need to collect information of the market, they have to define strategies and difficulty enough, they need to implement the strategies. In order to remain a market leader, Hamel and Pralahad advise their reader in an article from 1994 to pause for a moment and ask questions like: -Who are the customers today and who will be the customers in the future? -Who are presently our competitors and who will compete with us in the future? -What is our competitive advantage today and what will make us a leader in the future? Models like Ansoff’s matrix or Porter’s 5 Forces make today’s situation visible and allow to formulate strategic options. The task is to find and implement strategic options, that allow the best allocation of recourses in the future.
Strategic Marketing
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Author : Graeme Drummond
language : en
Publisher: Routledge
Release Date : 2007-12
Strategic Marketing written by Graeme Drummond and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12 with Business & Economics categories.
This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.
Strategic Marketing
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Author : David W. Cravens
language : en
Publisher: Irwin Professional Publishing
Release Date : 1987
Strategic Marketing written by David W. Cravens and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Marketing categories.
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Strategic Marketing
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Author : Jim Blythe, Helen Coxhead, Martin Lashwood, Lesley Partridge, Peter Reed, Helen Simms
language : en
Publisher: Select Knowledge Limited
Release Date :
Strategic Marketing written by Jim Blythe, Helen Coxhead, Martin Lashwood, Lesley Partridge, Peter Reed, Helen Simms and has been published by Select Knowledge Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
This title looks to enable you to understand that everyone in the organisation has some involvement in marketing, whether through contacts with internal and external customers, by ensuring that activities and operations contribute to satisfying or delighting customers, or by contributing to business planning.
Strategic Marketing Management In Asia
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Author : Syed Saad Andaleeb
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-22
Strategic Marketing Management In Asia written by Syed Saad Andaleeb and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-22 with Business & Economics categories.
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Strategic Marketing Planning
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Author : Richard M.S. Wilson
language : en
Publisher: Routledge
Release Date : 2010-05-04
Strategic Marketing Planning written by Richard M.S. Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-04 with Business & Economics categories.
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures