Tailoring Health Messages
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Tailoring Health Messages
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Author : Matthew W. Kreuter
language : en
Publisher: Routledge
Release Date : 2013-07-04
Tailoring Health Messages written by Matthew W. Kreuter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Language Arts & Disciplines categories.
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.
Tailoring Health Messages
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Author : Matthew W. Kreuter
language : en
Publisher: Routledge
Release Date : 2013-07-04
Tailoring Health Messages written by Matthew W. Kreuter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-04 with Language Arts & Disciplines categories.
Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.
Health Communication Message Design
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Author : Hyunyi Cho
language : en
Publisher: SAGE
Release Date : 2011-10-26
Health Communication Message Design written by Hyunyi Cho and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-26 with Language Arts & Disciplines categories.
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
The Wiley Encyclopedia Of Health Psychology
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Author : Lee Cohen
language : en
Publisher: Wiley-Blackwell
Release Date : 2020-07-13
The Wiley Encyclopedia Of Health Psychology written by Lee Cohen and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-13 with categories.
Organized thematically as an A to Z reference encyclopedia across 4 volumes, this comprehensive resource on health psychology provides a concise overview of the ever-expanding interdisciplinary field. The first volume of The Wiley Encyclopedia of Health Psychology covers the biological bases of health behavior, providing information on topics in the broad areas of neuroscience and biopsychology relevant to health behavior. Volume II addresses topics related to theories and data derived from social psychology including health or prevention related behaviors, stress and coping, and the design and evaluation of behavioral interventions. The third volume examines the applied aspects of the field of health psychology including practical topics that clinical health psychologists face in the workplace, issues related to unhealthy behaviors that individuals engage in, behavioral aspects of medical problems, and issues related to the comorbidity of psychiatric disorders and chronic health problems. Volume IV examines special issues in health psychology covering various historical, philosophical, and conceptual issues. It also considers issues related to diversity and underrepresented/underserved groups. As a whole, this 4-volume set: Delves into topics related to Health Psychology across the subfields of Biopsychology, Social Psychology, Clinical Psychology Appeals to the broader field of Behavioral Medicine, including medical and allied health fields Examines the interconnections between biology, psychology, and socio-environmental factors The Wiley Encyclopedia of Health Psychology is an ideal resource for college and university libraries as well as for professional psychologists and other health care professionals interested in the relationship of psychological and physical well being.
Writing Health Communication
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Author : Charles Abraham
language : en
Publisher: SAGE
Release Date : 2011-12-31
Writing Health Communication written by Charles Abraham and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-31 with Medical categories.
Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
Speaking Of Health
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2002-12-11
Speaking Of Health written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-12-11 with Medical categories.
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Strategies For Tailored Messages
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Author : Kyung Jung Han
language : en
Publisher:
Release Date : 2015
Strategies For Tailored Messages written by Kyung Jung Han and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The purpose of the overall study was to explore more effective ways of creating tailored health messages for technology-based interventions in order to help self-management of chronic diseases. The overall study is twofold: Study 1—systematic review and Study 2—experimental study. Conducting Study 1—review study—has shed light on the current status of research on technology-based interventions for managing chronic diseases. Specifically, the study considered methodological quality and features of interventions as indices in order to improve the effectiveness of the technology-based interventions for chronic diseases. Accordingly, given personal value orientation and freedom threat, Study 2 investigated these as potential elements to be included in tailored health messages and leading to more or less persuasive effects for self-management. It examined whether invoking an individual’s personal value orientation between two extreme value orientations—self-enhancement and self-transcendence—and threatening an individual’s freedom in health news messages on diabetes can cause psychological reactance and affect compliance with suggested health behaviors. The details of each study will be explained.
Public Health Branding
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Author : W Douglas Evans
language : en
Publisher: OUP Oxford
Release Date : 2008-09-11
Public Health Branding written by W Douglas Evans and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-11 with Medical categories.
Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the primary strategy by which commercial marketing is applied in health communication and social marketing. This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In recent years, public health branding has been successfully applied across a wide range of chronic and infectious disease issues and behaviours - from tobacco control to HIV/AIDS - and globally across the developed and developing world. Branding is an important strategy for public health because it can address multiple behaviours simultaneously, and most health risks stem from multiple behaviours and complex lifestyle choices. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.
Mobile Health Applications For Quality Healthcare Delivery
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Author : Anastasius Moumtzoglou
language : en
Publisher: IGI Global, Medical Information Science Reference
Release Date : 2019
Mobile Health Applications For Quality Healthcare Delivery written by Anastasius Moumtzoglou and has been published by IGI Global, Medical Information Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Computers categories.
One of the central engines of the current shift towards decentralization and reorientation of healthcare services is mobile healthcare (mHealth). mHealth offers unique opportunities to reduce cost, increase efficiencies, and improve quality and access to healthcare. However, the full impact of mHealth is just beginning to be felt by the medical community and requires further examination to understand the full range of benefits it contributes to medical staff and patients. Mobile Health Applications for Quality Healthcare Delivery explores the emergence of mHealth in the healthcare setting and examines its impact on patient-centered care, including how it has reshaped access, quality, and treatment. Highlighting topics such as patient management, emergency medicine, and health monitoring, this publication supports e-health systems designers in understanding how mobile technologies can best be used for the benefit of both doctors and their patients. It is designed for healthcare professionals, administrators, students, health services managers, and academicians.
Modeling And Using Context
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Author : Gábor Bella
language : en
Publisher: Springer Nature
Release Date : 2019-11-12
Modeling And Using Context written by Gábor Bella and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Computers categories.
This book constitutes the proceedings of the 11th International and Interdisciplinary Conference on Modeling and Using Context, CONTEXT 2019, held in Trento, Italy, in November 2019. The 20 full papers and 4 invited talks presented were carefully reviewed and selected from 31 submissions. The papers feature research in a wide range of disciplines related to issues of context and contextual knowledge and discuss commonalities across and differences between the disciplines' approaches to the study of context. They cover a large spectrum of fields, including philosophy of language and of science, computational papers on context-aware information systems, artificial intelligence, and computational linguistics, as well as cognitive and social sciences.