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Take A Stand For Your Brand

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Take A Stand For Your Brand

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Author : Tim Williams
language : en
Publisher:
Release Date : 2005-01-01

Take A Stand For Your Brand written by Tim Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.

Your Stand Is Your Brand

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Author : Patrick Gentempo
language : en
Publisher: Hay House, Inc
Release Date : 2022-03-15

Your Stand Is Your Brand written by Patrick Gentempo and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-15 with Business & Economics categories.

A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values. What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: "Maximum Tension," the greatest barrier to entrepreneurial growth The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity Digging into the soul of your business so it can find its transformative process for serious breakthroughs How to face the fire and embrace creative destruction. And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.

Your Stand Is Your Brand

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Author : Patrick Gentempo
language : en
Publisher: Hay House, Inc
Release Date : 2020-03-17

Your Stand Is Your Brand

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Author : Patrick Gentempo
language : en
Publisher:
Release Date : 2022-03-15

Your Stand Is Your Brand written by Patrick Gentempo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-15 with categories.

Break limiting patterns, grow a profitable brand and find financial success by aligning your business with your values. In today's polarized culture, trying to stay in the middle of the road in an attempt to appeal to as wide an audience as possible is a recipe for failure. You need to take a stand. Whether you're an entrepreneur, a business executive or a manager, taking a clear, committed and powerful stand is the most critical thing you can do for your business to become more effective and successful. The stand must be based on a philosophy, core values, vision and statement of purpose that all align. This book will reveal an innovative process to get your business's brand clarified, organized and articulated in a compelling way. It offers a 5-P Expansion Sequence, a structural model consisting of Philosophy, Purpose, Psychology, Procedure and Prosperity. Nailing these 5 Ps is the foundation for the brand and the stand it is taking.

Brand Against The Machine

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Author : John Michael Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-24

Brand Against The Machine written by John Michael Morgan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-24 with Business & Economics categories.

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Your Stand Is Your Brand

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Author : Patrick Gentempo
language : en
Publisher: Hay House, Inc
Release Date : 2020-03-17

A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values. What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: • "Maximum Tension," the greatest barrier to entrepreneurial growth • The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity • Digging into the soul of your business so it can find its transformative process for serious breakthroughs • How to face the fire and embrace creative destruction. • And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.

Commodity Branding

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Author : Fridrik Larsen
language : en
Publisher: Springer Nature
Release Date : 2023-06-21

Commodity Branding written by Fridrik Larsen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-21 with Business & Economics categories.

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.

Your Stand Is Your Brand

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Author : Patrick Gentempo
language : en
Publisher:
Release Date : 2020-03-17

Get ready to be challenged to break limiting patterns and grow a business brand and financial success. Wake up your consciousness and set yourself free! In today's polarized culture, all entrepreneurs and business executives need to recognize that trying to stay in the middle of the road in an attempt to appeal to as wide an audience as possible is a recipe for failure. They need to take a stand. Taking a clear, committed and powerful stand is the most critical thing a business, charity or individual can do to become more effective and successful. The stand must be based on a philosophy, core values, vision and statement of purpose that all align. This book will reveal an innovative process to get your business's brand clarified, organized and articulated in a compelling way. It offers readers a 5-P Expansion Sequence, a structural model consisting of Philosophy, Purpose, Psychology, Procedure and Prosperity. Nailing these 5 Ps is the foundation for the brand and the stand it is taking.

Acting Is Your Business

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Author : Wendy S. Kurtzman
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-01-25

Acting Is Your Business written by Wendy S. Kurtzman and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-25 with Performing Arts categories.

After training and studying for years, you've earned a degree: now what? How to get a job and have a career as an actor is the number one question facing emerging artists and one which this book answers for you. While performing arts schools do a great job of teaching how to act, most don't teach you how to launch and sustain a career. This book addresses this fundamental aspect of your creative journey, delivering a precise formula to help you organize the next chapter of your life. It helps you to find work and proactively build a career by providing the tools you'll need to connect with working professionals within the industry. If acting is your business, you must run it as a business. Positioning you as CEO of your own company, this book uses a boardroom table as a visual model. At that table are 7 key positions, each representing an area of action and expertise that you must understand to build a successful career. With worksheets and tools, supplemented throughout with interviews with industry professionals from North America, the UK and Europe, and Australia, and further supported by a companion website, this action plan will empower and equip you to achieve your career goals.

Spike Your Brand Roi

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Author : Adele R. Cehrs
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-26

Spike Your Brand Roi written by Adele R. Cehrs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-26 with Business & Economics categories.

Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brandmessages each day. Marketers call this “creating engagement,"and each comment, share, or re-tweet is supposed to be a win. Butis this deluge of content really working to shift perception,change behavior, or sell products? The truth is, only 5% ofpeople say that social media has a profound effect on theirpurchasing decisions. Moreover, only 2.7% of people are willing tostick their neck out on the line to recommend your brand via socialmedia, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven AdeleCehrs shares her strategy for effective engagement: it’s allabout timing. This book will teach you how to recognize,anticipate, or even create a SPIKE – a Sudden Point ofInterest that Kick-starts Exposure. This is your opportunity toreach people when they are primed to hear your message, and yourbrand is most relevant to their lives. Based on the author′s actual engagements with clients likeYum Brands, Lockheed Martin, DuPont, and more, this practical guideoutlines a new, pragmatic approach that will enable youto: Learn to recognize brand patterns that are driven by audienceinterests and outside events Focus your energy, resources, and money when your brand istop-of-mind Decrease your marketing spend while increasing your bottom-linebenefits Maximize benefits or mitigate damage by anticipating when yourcompany, association, or nonprofit is going to be in thespotlight Retool traditional word-of-mouth initiatives for optimumresults With Adele Cehrs' proven methodology, you can turn a SPIKE intoa strategic platform from which to improve results, build respect,and boost your ROI.

Take A Stand For Your Brand

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