Tell To Win
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Tell To Win
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Author : Peter Guber
language : en
Publisher: Crown Currency
Release Date : 2011-03-01
Tell To Win written by Peter Guber and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Business & Economics categories.
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Tell To Win
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Author : Peter Guber
language : en
Publisher: Profile Books
Release Date : 2011-03-14
Tell To Win written by Peter Guber and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-14 with Business & Economics categories.
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.
Presenting To Win
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Author : Jerry Weissman
language : en
Publisher: FT Press
Release Date : 2008-11-17
Presenting To Win written by Jerry Weissman and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-17 with Business & Economics categories.
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly...discover common ground... and, together, decide to act. In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience. Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn! • What you must do to tell your story Focus before Flow: identifying your real goals and message • The power of the WIIFY: What’s In It For You Staying focused on what your audience really wants • Capture your audience in 90 seconds... and never let go! Opening Gambits and compelling linkages • Master the art of online Web conferencing Connecting with your invisible audience • From brainstorming through delivery Crafting the Power Presentation, one step at a time Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.” Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation “Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.” Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.” Scott Cook, Founder, Intuit
Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less
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Author : Joe Pulizzi
language : en
Publisher: McGraw Hill Professional
Release Date : 2013-09-27
Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less written by Joe Pulizzi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-27 with Business & Economics categories.
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
How To Win Friends And Influence People
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Author : Dale Carnegie
language : en
Publisher: Sristhi Publishers & Distributors
Release Date : 2020-10-12
How To Win Friends And Influence People written by Dale Carnegie and has been published by Sristhi Publishers & Distributors this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-12 with Self-Help categories.
Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.
Failing To Win
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Author : Mike Quinn
language : en
Publisher:
Release Date : 2021-08-30
Failing To Win written by Mike Quinn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-30 with categories.
In 2009, Canadian entrepreneur Mike Quinn packed his backpack and moved to Lusaka, Zambia on a mission to find African entrepreneurs building scalable, high-impact businesses. There he stumbled across two South African brothers who had founded a business to help unbanked smallholder farmers receive mobile payments in a market where cash was king. After convincing his retired parents to mortgage their house and lend him $100,000, Mike joined as a co-founder of Zoona and became CEO for nine of the next ten years. With his partners, Mike built a network of more than 3,000 entrepreneur agents across Zambia and Malawi that enabled millions of unbanked consumers to send and receive $2.5-billion in money transfers and remittances. Headquartered in Cape Town, South Africa, Zoona raised over $35-million of venture investment and operated on the leading edge of Africa's emerging fintech ecosystem. Mike's remarkable story gives a rare and honest glimpse into the workings of a pioneering African startup through the lens of a purpose-driven entrepreneur who went "all in". Zoona faced tremendous adversity along the way: currency crises, investment round collapses, ruthless pushback from the major mobile network operators, and a continuous internal struggle to discover and execute a growth strategy that matched the company's billion-dollar ambition.It was by failing to win that Mike learned what entrepreneurship - specifically purpose-driven entrepreneurship - is all about, and it was what motivated him to double down and try again. "This raw, honest account is a must-read for anyone thinking about starting a company and for every entrepreneur who feels alone in the journey." - Elizabeth Yin, Co-Founder & General Partner of Hustle Fund "Startups are hard. Most people understand this. However, most people don't understand why. Mike's story is a rare glimpse into how challenges present themselves - and ultimately how to overcome." - Matt Flannery, Co-Founder of Kiva & Branch "In a rare look behind the scenes, Mike shares a vivid picture of the other side of leadership we don't talk about enough. As he aptly describes 'founding, failing and winning', this book highlights the risk of taking that all-important first step, embracing failure and ensuring you learn the transformative lessons critical to success as an entrepreneurial leader." - Fred Swaniker, Founder of African Leadership Group "This story is a gift for entrepreneurs and indeed anyone wanting to learn about the first generation of African fintechs that paved the way for future companies to thrive." - Katlego Maphai, Co-Founder & CEO of Yoco
The Power Of Story
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Author : James E. Loehr
language : en
Publisher: Simon and Schuster
Release Date : 2008-10-07
The Power Of Story written by James E. Loehr and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-07 with Business & Economics categories.
Explains how the way people tell stories about themselves influences how they are viewed by others in their business and personal lives and explains how to become an engaging story teller.
Unleash The Power Of Storytelling
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Author : Rob Biesenbach
language : en
Publisher:
Release Date : 2018-02
Unleash The Power Of Storytelling written by Rob Biesenbach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02 with categories.
You Must Go And Win
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Author : Alina Simone
language : en
Publisher: Farrar, Straus and Giroux
Release Date : 2011-06-07
You Must Go And Win written by Alina Simone and has been published by Farrar, Straus and Giroux this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-07 with Biography & Autobiography categories.
In the wickedly bittersweet and hilarious You Must Go and Win, the Ukrainian-born musician Alina Simone traces her bizarre journey through the indie rock world, from disastrous Craigslist auditions with sketchy producers to catching fleas in a Williamsburg sublet. But Simone offers more than down-and-out tales of her time as a struggling musician: she has a rapier wit, slashing and burning her way through the absurdities of life, while offering surprising and poignant insights into the burdens of family expectations and the nature of ambition, the temptations of religion and the lure of a mythical Russian home. Wavering between embracing and fleeing her outsized and nebulous dreams of stardom, Simone confronts her Russian past when she falls in love with the music of Yanka Dyagileva, a Soviet singer who tragically died young; hits the road with her childhood friend who is dead set on becoming an "icon"; and battles male strippers in Siberia. Hailed as "the perfect storm of creative talent" (USA Today, Pop Candy), Simone is poised to win over readers of David Rakoff and Sarah Vowell with her irresistibly funny and charming literary debut.
Heads You Win
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Author : Jeffrey Archer
language : en
Publisher: Pan Macmillan
Release Date : 2018-11-01
Heads You Win written by Jeffrey Archer and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-01 with Fiction categories.
Heads You Win is the incredible and thrilling novel by the master storyteller and bestselling author of the Clifton Chronicles and Kane and Abel, Jeffrey Archer. Leningrad, Russia, 1968. From an early age it is clear that Alexander Karpenko is destined to lead his countrymen. But when his father is assassinated by the KGB for defying the state, Alexander and his mother will have to escape Russia if they hope to survive. At the docks, they have an irreversible choice: board a container ship bound for America or one bound for Great Britain. Alexander leaves the choice to a toss of a coin . . . In a single moment, a double twist decides Alexander’s future. During an epic tale, spanning two continents and thirty years, we follow Alexander through triumph and defeat as he sets out on parallel lives, as Alex in New York and Sasha in London. As this unique story unfolds, both come to realize that to find their destiny they must face the past they left behind as Alexander in Russia. With a final twist that will shock even his most ardent fans, this is international number one bestseller Jeffrey Archer’s most ambitious and creative work since Kane and Abel.