The Casino And Gaming Business Market Research Handbook
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The Casino And Gaming Business Market Research Handbook
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Author :
language : en
Publisher:
Release Date : 2003
The Casino And Gaming Business Market Research Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Casinos categories.
2001 Health Care Business Market Research Handbook
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Author : Terry C. Walker
language : en
Publisher:
Release Date : 2001
2001 Health Care Business Market Research Handbook written by Terry C. Walker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Health planning categories.
Handbook Of Marketing Research Methodologies For Hospitality And Tourism
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Author : Ronald A. Nykiel
language : en
Publisher: Routledge
Release Date : 2007-08-13
Handbook Of Marketing Research Methodologies For Hospitality And Tourism written by Ronald A. Nykiel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-13 with Business & Economics categories.
Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Sports Business Market Research Handbook
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Author :
language : en
Publisher:
Release Date : 1999
Sports Business Market Research Handbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Sports categories.
Casino City S North American Gaming Almanac
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Author :
language : en
Publisher:
Release Date : 2005
Casino City S North American Gaming Almanac written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Casinos categories.
Research Handbook On Electronic Commerce Law
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Author : John A. Rothchild
language : en
Publisher: Edward Elgar Publishing
Release Date : 2016-09-30
Research Handbook On Electronic Commerce Law written by John A. Rothchild and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-30 with Law categories.
The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.
Native American Casino
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Author :
language : en
Publisher:
Release Date : 2003
Native American Casino written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Casinos categories.