The Copy Workshop Workbook
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The Copy Workshop Workbook
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Author : Bruce Bendinger
language : en
Publisher: Routledge
Release Date : 2009
The Copy Workshop Workbook written by Bruce Bendinger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
WELCOME TO THE REVOLUTION. HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer. THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.
The Copy Workshop Workbook
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Author : Bruce Bendinger
language : en
Publisher:
Release Date : 2002
The Copy Workshop Workbook written by Bruce Bendinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Advertising categories.
The Case Writing Workbook
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Author : Gina Vega
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-27
The Case Writing Workbook written by Gina Vega and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-27 with Business & Economics categories.
This book offers a modular set of chapters that focus specifically on the challenges related to case writing. Exercises, worksheets, and training activities help guide readers sequentially through the entire process of writing both a case and an instructor’s manual (teaching note). Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language of the first edition with new material covering the latest developments and challenges in the world of case writing. These include: ● A section on writing cases in condensed time frames ● A new module on writing short cases in various formats ● A new module on turning research papers into teaching tools ● A section about growing communities of practice in a university ● An expansion of the student case writing module to include a section on case writing for graduate students ● Twelve new worksheets ● A complete index to facilitate use of the book Finishing all the book’s assignments will result in a complete case and instructor’s manual that can be tested in the classroom and submitted to a conference or journal. The Case Writing Workbook is a must for the shelf of any academic or student conducting qualitative research and looking to enhance their skill set.
Advertising And The Business Of Brands
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Author : Bruce Bendinger
language : en
Publisher: Routledge
Release Date : 2009
Advertising And The Business Of Brands written by Bruce Bendinger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.
From Dissertation To Book
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Author : William Germano
language : en
Publisher: University of Chicago Press
Release Date : 2014-02-27
From Dissertation To Book written by William Germano and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-27 with Language Arts & Disciplines categories.
How to transform a thesis into a publishable work that can engage audiences beyond the academic committee. When a dissertation crosses my desk, I usually want to grab it by its metaphorical lapels and give it a good shake. “You know something!” I would say if it could hear me. “Now tell it to us in language we can understand!” Since its publication in 2005, From Dissertation to Book has helped thousands of young academic authors get their books beyond the thesis committee and into the hands of interested publishers and general readers. Now revised and updated to reflect the evolution of scholarly publishing, this edition includes a new chapter arguing that the future of academic writing is in the hands of young scholars who must create work that meets the broader expectations of readers rather than the narrow requirements of academic committees. At the heart of From Dissertation to Book is the idea that revising the dissertation is fundamentally a process of shifting its focus from the concerns of a narrow audience—a committee or advisors—to those of a broader scholarly audience that wants writing to be both informative and engaging. William Germano offers clear guidance on how to do this, with advice on such topics as rethinking the table of contents, taming runaway footnotes, shaping chapter length, and confronting the limitations of jargon, alongside helpful timetables for light or heavy revision. Germano draws on his years of experience in both academia and publishing to show writers how to turn a dissertation into a book that an audience will actually enjoy, whether reading on a page or a screen. He also acknowledges that not all dissertations can or even should become books and explores other, often overlooked, options, such as turning them into journal articles or chapters in an edited work. With clear directions, engaging examples, and an eye for the idiosyncrasies of academic writing, he reveals to recent PhDs the secrets of careful and thoughtful revision—a skill that will be truly invaluable as they add “author” to their curriculum vitae.
Writing Your Journal Article In Twelve Weeks
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Author : Wendy Laura Belcher
language : en
Publisher: SAGE
Release Date : 2009-01-20
Writing Your Journal Article In Twelve Weeks written by Wendy Laura Belcher and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-20 with Education categories.
This book provides you with all the tools you need to write an excellent academic article and get it published.
Fat Quarter Workshop
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Author : Stephanie Soebbing
language : en
Publisher: Fox Chapel Publishing
Release Date : 2020-10-13
Fat Quarter Workshop written by Stephanie Soebbing and has been published by Fox Chapel Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-13 with Crafts & Hobbies categories.
A great resource for quilters, especially beginners, fat quarters are bundles of colorful, coordinating fabrics so all of the “choosing” is already done for them! From the owner of the Quilt Addicts Anonymous and Stashin' with Stephanie, Stephanie Soebbing, Fat Quarter Workshop features 12 quilt patterns and step-by-step projects using these convenient bundles, plus insightful details on how to choose fabrics and colors to use in your quilt projects. Also included are essential quilting techniques, such as free motion quilting, straight-line quilting, and more.
Hitting The Sweet Spot
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Author : Lisa Fortini-Campbell
language : en
Publisher:
Release Date : 1992-01-01
Hitting The Sweet Spot written by Lisa Fortini-Campbell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Advertising categories.
This book will help you and your business move from information to insight to inspiration.
Modern Calligraphy The Workbook
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Author : Imogen Owen
language : en
Publisher: Quadrille Publishing
Release Date : 2021-09-15
Modern Calligraphy The Workbook written by Imogen Owen and has been published by Quadrille Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-15 with categories.
"Learn how to create beautiful, hand-lettered stationery, art, and other decorations with Modern Calligraphy, a sophisticated, interactive book full of exquisite sample alphabets, fun exercises, and simple step-by-step projects. From modern calligraphy in ink to hand lettering in chalk on blackboard and brush lettering in paint, you will discover a variety of ingenious and unique ways to turn words and letters into projects that can be given as gifts, sent as snail mail, or used within your home decor. Among other things, you will learn to create eyecatching letterforms, embellish with swirls and flourishes, free-brush letters on canvas, and digitize your work for printing. Along the way, you will find plenty of inspiration and helpful artist tips to encourage you, as well as numerous open practice pages to help you develop your own lettering style. You can customize letters and words, developing your own rules and methods as you go. With practical projects for all sorts of celebrations, from engagements and weddings to baby showers and even Halloween, Modern Calligraphy will give you the inspiration as well as the skills to turn your everyday handwriting into artwork."--Publisher's description.
The Case Writing Workbook
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Author : GINA. VEGA
language : en
Publisher: Routledge
Release Date : 2022-03-31
The Case Writing Workbook written by GINA. VEGA and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-31 with categories.
Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language with new material covering the latest developments and challenges in the world of case writing.