The Development Of Multi Channel Tv And Tv News Viewing
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The Development Of Multi Channel Tv And Tv News Viewing
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Author : Sug-min Youn
language : en
Publisher:
Release Date : 1993
The Development Of Multi Channel Tv And Tv News Viewing written by Sug-min Youn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Cable television categories.
Dissertation Abstracts International
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Author :
language : en
Publisher:
Release Date : 1995
Dissertation Abstracts International written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Dissertations, Academic categories.
Multichannel Marketing Ecosystems
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Author : Markus Ståhlberg
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-11-03
Multichannel Marketing Ecosystems written by Markus Ståhlberg and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-03 with Business & Economics categories.
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media.
A Case Study Of Television Program Type Diversity
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Author : Goro Oba
language : en
Publisher:
Release Date : 2003
A Case Study Of Television Program Type Diversity written by Goro Oba and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Television categories.
Assessment Of Pay Per View Use
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Author : Joonho Do
language : en
Publisher:
Release Date : 1996
Assessment Of Pay Per View Use written by Joonho Do and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Consumers categories.
Journalism Mass Communication Abstracts
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Author :
language : en
Publisher:
Release Date : 1994
Journalism Mass Communication Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Communication categories.
From Public Service Broadcasting To Public Service Communications
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Author : Damian Tambini
language : en
Publisher: Institute for Public Policy Research
Release Date : 2004
From Public Service Broadcasting To Public Service Communications written by Damian Tambini and has been published by Institute for Public Policy Research this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Government communication systems categories.
Innovation Policies In The European News Media Industry
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Author : Hans van Kranenburg
language : en
Publisher: Springer
Release Date : 2017-02-15
Innovation Policies In The European News Media Industry written by Hans van Kranenburg and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-15 with Business & Economics categories.
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main objective of this book is to promote discussion on how innovation policies can help the news media industry to meet development needs and requirements in the future. It will help scholars, politicians and practitioners in the media industry to identify best practices to support innovation in a rapidly changing news media landscape.
Congressional Record
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Author : United States. Congress
language : en
Publisher:
Release Date : 1971
Congressional Record written by United States. Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Law categories.
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Federal Register
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Author :
language : en
Publisher:
Release Date : 1979-12
Federal Register written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-12 with Delegated legislation categories.