The King Of Madison Avenue


The King Of Madison Avenue
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The King Of Madison Avenue


The King Of Madison Avenue
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Author : Kenneth Roman
language : en
Publisher: St. Martin's Press
Release Date : 2010-06-08

The King Of Madison Avenue written by Kenneth Roman and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-08 with Business & Economics categories.


From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.



Lights Camera Madison Avenue


Lights Camera Madison Avenue
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Author : Robert Naud
language : en
Publisher: McFarland
Release Date : 2016-02-11

Lights Camera Madison Avenue written by Robert Naud and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-11 with Performing Arts categories.


This inside look at the production of 20th century television commercials begins with a review of advertising’s beginnings going through the 1960s and early 1970s. The author, a career “Mad man,” recounts lightheartedly his experiences on commercial productions—both live and film—in theaters and studios in New York City, at LBJ’s ranch, on the White House lawn, along Rome’s Appian Way, in Lady Astor’s dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.



Madison Avenue And The Color Line


Madison Avenue And The Color Line
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Author : Jason Chambers
language : en
Publisher: University of Pennsylvania Press
Release Date : 2011-08-24

Madison Avenue And The Color Line written by Jason Chambers and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-24 with History categories.


Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.



Madison Avenue Manslaughter


Madison Avenue Manslaughter
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Author : Michael Farmer
language : en
Publisher: Lid Pub Incorporated
Release Date : 2015

Madison Avenue Manslaughter written by Michael Farmer and has been published by Lid Pub Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.


The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.



Madison Avenue Shoot


Madison Avenue Shoot
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Author : Jessica Fletcher
language : en
Publisher: Penguin
Release Date : 2009

Madison Avenue Shoot written by Jessica Fletcher and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Fiction categories.


The residents of Cabot Cove are pulling out all the stops for their 4th of July celebration. After a businessman's body is found on the evening of the fireworks show, Jessica Fletcher pores over a long list of potential suspects.



I Was A Mad Man


I Was A Mad Man
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Author : Richard L. Gilbert
language : en
Publisher: Diversion Books
Release Date : 2013-04-02

I Was A Mad Man written by Richard L. Gilbert and has been published by Diversion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Biography & Autobiography categories.


When the Greatest Generation came marching home, they buckled right down to work. I WAS A MAD MAN is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan's Bluff, CCNY grad, soldier, returned home in 1946. He needed a job. He found one in advertising. You don’t know his name (yet) but you'll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume and the Vietnam War. Gilbert Advertising wasn't the biggest shop on Madison Avenue but it was influential beyond its size. From encouraging the Metropolitan Opera to offer less than full season subscriptions (unheard of till 1971) in the Met's first ad campaign; to persuading people Renault had mended its ways (a Renault for the people who swore they’d never buy another); to tweaking the tail of the Russian Bear (Premier Kosygin, we'd like to give you a free tuxedo); London Fog rainwear; Berlitz Language school, and Club Med, Gilbert Advertising was the creator of iconic pop culture images that remain fresh and persuasive years later. Along the way Richard Gilbert spearheaded the ad campaign that helped end the Vietnam War (The First American Ballot on the War; Some Toys Hate War) and helped litigate protection of commercial free speech. Armed only with a pencil, and the indomitable American can-do spirit, Richard Gilbert marched up Madison Avenue into history. This is his story, and ours.



Marriage On Madison Avenue


Marriage On Madison Avenue
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Author : Lauren Layne
language : en
Publisher: Gallery Books
Release Date : 2020-01-28

Marriage On Madison Avenue written by Lauren Layne and has been published by Gallery Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-28 with Fiction categories.


“The word charm is pretty much synonymous with Lauren Layne.” —Hypable One of O, The Oprah Magazine's “22 Romance Novels That Are Set to Be the Best of 2020” and one of Goodreads’s “28 of the Hottest Romances of 2020” From New York Times bestselling author Lauren Layne, the “queen of witty dialogue” (Rachel Van Dyken, New York Times bestselling author), comes the final installment of the Central Park Pact series, a heartfelt and laugh-out-loud romantic comedy that’s perfect for fans of Sally Thorne and Christina Lauren. Can guys and girls ever be just friends? According to Audrey Tate and Clarke West, absolutely. After all, they’ve been best friends since childhood without a single romantic entanglement. Clarke is the charming playboy Audrey can always count on, and he knows that the ever-loyal Audrey will never not play along with his strategy for dodging his matchmaking mother—announcing he’s already engaged…to Audrey. But what starts out as a playful game between two best friends turns into something infinitely more complicated, as just-for-show kisses begin to stir up forbidden feelings. As the faux wedding date looms closer, Audrey and Clarke realize that they can never go back to the way things were, but deep down, do they really want to?



Writing For Hire


Writing For Hire
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Author : Catherine L. Fisk
language : en
Publisher: Harvard University Press
Release Date : 2016-10-17

Writing For Hire written by Catherine L. Fisk and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-17 with Law categories.


Professional writers may earn a tidy living for their work, but they seldom own their writing. Catherine Fisk traces the history of labor relations that defined authorship in film, TV, and advertising in the mid-twentieth century, showing why strikingly different norms of attribution emerged in these overlapping industries.



The Conquest Of Cool


The Conquest Of Cool
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Author : Thomas Frank
language : en
Publisher: University of Chicago Press
Release Date : 1997

The Conquest Of Cool written by Thomas Frank and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.


Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.



I Wrote The Book On Advertising


I Wrote The Book On Advertising
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Author : Patrick Peduto
language : en
Publisher: Bookbaby
Release Date : 2019-08-20

I Wrote The Book On Advertising written by Patrick Peduto and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-20 with categories.


It took 50 years on Madison Avenue, a million concepts for mostly Fortune 100 Companies and more than a hundred professionals to write this book.