The Law Advertiser
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The Law Advertiser
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Author :
language : en
Publisher:
Release Date : 1824
The Law Advertiser written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1824 with Great Britain categories.
Law Advertiser For The Year 1824
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Author : UNKNOWN. AUTHOR
language : en
Publisher:
Release Date : 2018
Law Advertiser For The Year 1824 written by UNKNOWN. AUTHOR and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Ad Law
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Author : Richard Lindsay
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-09-03
Ad Law written by Richard Lindsay and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-03 with Law categories.
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
The Legal Advertiser
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Author :
language : en
Publisher:
Release Date : 1881-10
The Legal Advertiser written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1881-10 with Law categories.
The Law Of Advertising Marketing And Promotions
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Author : David H. Bernstein
language : en
Publisher: Law Journal Seminars Press
Release Date : 2017-10-28
The Law Of Advertising Marketing And Promotions written by David H. Bernstein and has been published by Law Journal Seminars Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-28 with Law categories.
The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
International Advertising Law
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Author : Peter Schotthöfer
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2017-04-01
International Advertising Law written by Peter Schotthöfer and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-01 with Law categories.
Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Newspaper Law
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Author : William Warner Loomis
language : en
Publisher: Forgotten Books
Release Date : 2017-09-18
Newspaper Law written by William Warner Loomis and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-18 with Law categories.
Excerpt from Newspaper Law: A Digest of Court Decisions on Commercial and Legal Advertising, Subscriptions, Contracts, Official Papers, Libel, Lotteries, Contempt and Copyright, Classified and Indexed for Quick Reference No other business man has a greater need of a know ledge of law than the publisher. In addition 'to a general working knowledge of commercial law, the publisher should be thoroughly familiar with the law of libel, Copyright, con tempt and lotteries and postal regulations. At the same time it is to his advantage to know just what his rights are in relation to subscribers, advertisers and public officials. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Law Advertising Current Legal Issues For Agencies Advertisers And Attorneys
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Author : Dean Fueroghne
language : en
Publisher:
Release Date : 2007
Law Advertising Current Legal Issues For Agencies Advertisers And Attorneys written by Dean Fueroghne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Law & Advertising (2007 Edition) is an essential tool for anyone involved in advertising or marketing. In today's consumer-oriented market, advertising professionals need (more than ever) to understand the laws that influence their work. It covers the reasoning behind the laws and regulations that affect advertisers, agencies and attorneys.
The Advertising Law Guide
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Author : Lee Wilson
language : en
Publisher:
Release Date : 2000
The Advertising Law Guide written by Lee Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Advertising laws categories.
This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.
The Law And Advertising
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Author : Sinforoso R. Pagunsan
language : en
Publisher:
Release Date : 2004
The Law And Advertising written by Sinforoso R. Pagunsan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising laws categories.