The Lexus Story
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The Lexus Story
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Author : Jonathan Mahler
language : en
Publisher: DK Publishing (Dorling Kindersley)
Release Date : 2004
The Lexus Story written by Jonathan Mahler and has been published by DK Publishing (Dorling Kindersley) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Automobile industry and trade categories.
When Lexus launched fifteen years ago, the idea of a Japanese brand that would compete fender to fender with Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus' first sedan shocked the world. The result of hundreds of prototypes, the work of more than 1,000 engineers, and some $1 billion, the Lexus LS 400 pioneered new ground.Within just a few years, Lexus had transformed itself from an unlikely outsider into one of the industry's leaders as it redefined the idea of the luxury vehicle while also building a dealer network that gave unprecedented attention to service. The Lexus Story describes the brand's rapid ascent-and its travails along the way. The Lexus Story is the first journalistic telling of the history of this extraordinary company. And it is the only account afforded full access to the designers, engineers, dealers, and company leaders who molded the cars and the brand.The Lexus Story takes readers deep inside the making of first-class automobiles, from the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate ideals of performance and luxury into steel, glass, and rubber. Designed to be both readable and visually welcoming with more than 200 full-color photographs, The Lexus Story is a compelling history of a world-class brand.
Lexus
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Author : Chester Dawson
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-03
Lexus written by Chester Dawson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-03 with Business & Economics categories.
A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.
Lexus
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Author : Etienne Psaila
language : en
Publisher: Etienne Psaila
Release Date : 2024-02-13
Lexus written by Etienne Psaila and has been published by Etienne Psaila this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Transportation categories.
Dive into the captivating world of Lexus, where luxury meets innovation in a grand symphony of sophistication. "Lexus: A Symphony of Sophistication" is more than a book; it's a visual and narrative journey exploring one of the world's most revered automotive brands. This exquisite tome is adorned with photographs that bring the Lexus story to life, showcasing the brand's evolution from its daring inception to its status as a global icon of luxury. Each page turns to reveal another chapter in the Lexus saga, narrated through stunning imagery that captures the essence of elegance, performance, and cutting-edge design. From the groundbreaking LS 400 to the innovative electric models of today, experience the Lexus journey in unprecedented detail. Discover the intricacies of Lexus craftsmanship, the bold steps in automotive technology, and the global influence of a brand synonymous with unparalleled luxury. "Lexus: A Symphony of Sophistication" is an essential addition to the collection of any automotive enthusiast, design aficionado, or Lexus admirer. It's not just a celebration of a car brand but an homage to the artistry, innovation, and vision that Lexus represents. Prepare to be immersed in a world where every detail is perfection, every line is a story, and every photograph is a window into the extraordinary world of Lexus.
The Lexus And The Olive Tree
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Author : Thomas L. Friedman
language : en
Publisher: HarperCollins UK
Release Date : 2000
The Lexus And The Olive Tree written by Thomas L. Friedman and has been published by HarperCollins UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Capitalism categories.
An analysis of globalisation as an international system that today directly or indirectly influences the politics, environment, geopolitics and economics of virtually every country in the world.
Lexus The Challenge To Create The Finest Automobile
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Author : Brian Long
language : en
Publisher: Veloce Publishing Ltd
Release Date : 2016-09-05
Lexus The Challenge To Create The Finest Automobile written by Brian Long and has been published by Veloce Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-05 with Transportation categories.
In a bold bid to enter the prestigious luxury car market, Toyota launched its Lexus marque in 1989 with the LS400. Impeccable attention to detail, advanced engineering, sourcing of first quality materials from around the world and meticulous build quality ensured that cars wearing the Lexus badge could compete directly with the established products of Mercedes-Benz, BMW and Jaguar. Motoring journalists around the world were quick to confirm the inherent quality of the Lexus, allowing the new marque to become established amazingly quickly and to make serious inroads into the sales territories of other prestige brands. This book covers the complete year-by-year development of the Lexus line, including the equivalent models in Japan. Written by an acknowledged Toyota expert with the full co-operation of the company and its many subsidiaries worldwide, this is the definitive history of the marque.
Lovemarks
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Author : Kevin Roberts
language : en
Publisher: powerHouse Books
Release Date : 2005-12-01
Lovemarks written by Kevin Roberts and has been published by powerHouse Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-01 with Business & Economics categories.
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Eating The Big Fish
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Author : Adam Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 2009-02-17
Eating The Big Fish written by Adam Morgan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-17 with Business & Economics categories.
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Focus On 100 Most Popular Sedans
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Author : Wikipedia contributors
language : en
Publisher: e-artnow sro
Release Date :
Focus On 100 Most Popular Sedans written by Wikipedia contributors and has been published by e-artnow sro this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Against All Odds
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Author : Yukiyasu Tōgō
language : en
Publisher: St Martins Press
Release Date : 1993
Against All Odds written by Yukiyasu Tōgō and has been published by St Martins Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
The Chairman of Toyota Motor Sales U.S.A., Inc. presents the remarkable history of the most efficient, most profitable automobile maker in the world and its revolutionary "just-in-time" production process, accompanied by sixteen pages of photographs.
The Lexus And The Olive Tree
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Author : Thomas L. Friedman
language : en
Publisher: Farrar, Straus and Giroux
Release Date : 2000-06-15
The Lexus And The Olive Tree written by Thomas L. Friedman and has been published by Farrar, Straus and Giroux this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06-15 with Business & Economics categories.
A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and locally. Globalization is the technologically driven expression of free-market capitalism, and as such is essentially an American creation. It has irrevocably changed the way business is done and has raised living standards throughout the world. But powerful local forces-of religion, race, ethnicity, and cultural identity-are in competition with technology for the hearts and minds of their societies. Finding the proper balance between the Lexus and the olive tree is the great game of globalization-and the ultimate theme of Friedman's challenging, provocative book, essential reading for all who care about how the world really works.