The Philosophy Of Branding


The Philosophy Of Branding File Name : the philosophy of branding.pdf
Languange Used : English
File Size : 45,7 Mb
Total Download : 336
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The Philosophy Of Branding

The Philosophy Of Branding Author by : Thom Braun
Languange Used : en
Release Date : 2004
Publisher by : Kogan Page Publishers
ISBN : 0749441933
File Size : 45,7 Mb
Total Download : 448

Praise and Reviews `Thom Braun`s mission, in this eclectic and readable book, is to get us thinking and, whether he`s relating Plato to Persil or Descartes to Diet Coke, that`s just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking` James Thompson, Senior Vice President, Marketing, Diageo, North America `Thom Braun, The Thinking Man`s Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun,
Category: Business & Economics

The Philosophy Of Branding

The Philosophy Of Branding Author by : Thom Braun
Languange Used : en
Release Date : 2007
Publisher by : Kogan Page Publishers
ISBN : 0749450002
File Size : 50,7 Mb
Total Download : 276

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the world's greatest Western thinkers, to reveal what they might say about branding if they were alive today. On this list are Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, among others. Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips", this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.
Category: Business & Economics

Philosophy Of Branding

Philosophy Of Branding Author by : Thom Braun
Languange Used : en
Release Date : 2007-07-28
Publisher by : Kogan Page Publishers
ISBN : 9780749447182
File Size : 51,8 Mb
Total Download : 269

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the world’s greatest Western thinkers, including Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights, and summaries of each philosopher's "top tips,” this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.
Category: Business & Economics

Branding With Systematic Philosophy

Branding With Systematic Philosophy Author by : Leo Liu
Languange Used : en
Release Date : 2019-07-08
Publisher by :
ISBN : 107919729X
File Size : 44,6 Mb
Total Download : 594

About this Book: A company that pursues a brand should keep two points in mind: the brand philosophy and values at the management level and the brand performance at the operational level. The focus of this book is to give explicit interpretation to "Brand Philosophy and Values" and then to elaborate on "Brand Performance" that should be established within the organization. Brand value is the spirit of the brand building while brand performance management is the process of pursuing a brand and the way to keep the brand from failing. These are two sides of the same coin that cannot live without
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