Truth Lies And Advertising
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Truth Lies And Advertising
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Author : Jon Steel
language : en
Publisher: John Wiley & Sons
Release Date : 1998-03-13
Truth Lies And Advertising written by Jon Steel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-13 with Business & Economics categories.
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Truth Lies And Advertising
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Author : Jon Steel
language : en
Publisher:
Release Date : 1998
Truth Lies And Advertising written by Jon Steel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
Steel describes how successful account planners work in partnership with clients, consumers, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas.
Perfect Pitch
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Author : Jon Steel
language : en
Publisher: John Wiley & Sons
Release Date : 2006-10-30
Perfect Pitch written by Jon Steel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-30 with Business & Economics categories.
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Truth Lies And Trust On The Internet
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Author : Monica T. Whitty
language : en
Publisher: Routledge
Release Date : 2008-08-28
Truth Lies And Trust On The Internet written by Monica T. Whitty and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-28 with Psychology categories.
The Internet is often presented as an unsafe or untrustworthy space: where children are preyed upon by paedophiles, cannibals seek out victims, offline relationships are torn apart by online affairs and where individuals are addicted to gambling, love, and cybersex. While many of these stories are grounded in truth, they do paint a rather sensationalized view of the Internet, the types of people who use it, and the interactions that take place online. Simultaneously, researchers claim that the Internet allows individuals to express their true selves, to develop 'hyperpersonal' relationships characterised by high levels of intimacy and closeness. At the heart of these competing visions of the Internet as a social space are the issues of truth, lies and trust. This book offers a balanced view of the Internet by presenting empirical data conducted by social scientists, with a concentrated focus on psychological studies. It argues that the Internet’s anonymity which can enable, for instance, high levels of self-disclosure in a relationship, is also responsible for many of its more negative outcomes such as deception and flaming. This is the first book to develop a coherent model of the truth-lies paradox, with specific reference to the critical role of trust. Truth, Lies and Trust on the Internet is a useful text for psychology students and academics interested in Internet behaviour, technology, and online deviant behaviour, and related courses in sociology, media studies and information studies.
Buyology
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Author : Martin Lindstrom
language : en
Publisher: Crown Currency
Release Date : 2008-10-21
Buyology written by Martin Lindstrom and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-21 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Where The Truth Lies
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Author : Karina Kilmore
language : en
Publisher: Simon and Schuster
Release Date : 2020-03-01
Where The Truth Lies written by Karina Kilmore and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-01 with Fiction categories.
She was slipping away. The further she fell, the closer the clouds seemed to come. Wispy transparent slipstreams of white. Cirrus. Pain smashed her head. Floating … When investigative journalist Chrissie O’Brian lands a senior job at The Argus, she is desperate to escape the nightmares of her past. Her life has become a daily battle to numb the pain. But her job is something she can do better than anyone else – and the only thing that keeps the memories at bay. A face-off on the waterfront between the unions and big business is just the kind of story to get her career back on track. But after a dockworker who confided in her turns up dead, Chrissie becomes obsessed with unravelling the truth. When a gruesome threat lands on her desk, it's clear someone is prepared to do anything to stop her. But who is more dangerous – a ruthless enemy or a woman pushed to the edge? Used to fighting her own demons, this is one battle Chrissie is determined not to lose. Where the Truth Lies was a 2020 Ned Kelly Award finalist for best debut. It was shortlisted for the prestigious Unpublished Manuscript Award in the 2017 Victorian Premier’s Literary Awards, the same award Jane Harper won for The Dry. Shortlisted for the 2021 Ngaio Marsh Awards – Best First Novel. ‘A complex and compelling debut that’s impossible to put down!’ CHRISTIAN WHITE, bestselling author of The Nowhere Child, The Wife and the Widow 'A clever, explosive thriller ... I love Kilmore’s flawed heroine’s feistiness and her determination to take on the old boys’ network. Truly impressive' PETRONELLA MCGOVERN, bestselling author of Six Minutes ‘Kilmore holds an unflinching mirror up to Melbourne’s darker side in this gritty tale full of twists, packed with compelling characters. An exciting new voice in Australian crime fiction’ JANE HARPER, bestselling author of The Dry, Force of Nature, The Lost Man ‘A gripping and gritty novel introducing a heroine who’s just as layered and complex’ Who magazine ‘The breakout hit of the year’ Woman’s Day ‘Chrissie’s desperate race to uncover the truth will have you hooked’ Herald Sun ‘Excellent Aussie crime, with polished writing, great structure, compelling characters and a vivid Melbourne setting. There is a lot of buzz around this book and rightly so. It’s a fantastic read and definitely one you need to get your hands on immediately’ Better Reading ‘Journalist Karina Kilmore brings a wealth of insider knowledge to this explosive crime thriller.’ Australian Women’s Weekly 'It’s easy to see why everyone’s talking about this debut novel.’ Newtown Review of Books ‘Reading this reminded me of Sara Peretsky’s first books … there’s every chance we’re seeing the beginning of a substantial antipodean series that will inform and analyse while it entertains’ The Australian
For Position Only
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Author : Adele Royce
language : en
Publisher: Dagmar Miura
Release Date : 2021-01-01
For Position Only written by Adele Royce and has been published by Dagmar Miura this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-01 with Fiction categories.
For Position Only, the sequel to Camera Ready, is an evocative tale of one man’s sin and redemption—woven into the fabric of the advertising business, where lies run rampant and the truth is manipulated. Craig Keller is LA’s preeminent ad man: wealthy, powerful, and a notorious playboy. At least, that is what he’d like everyone to think. In reality Craig’s business is plummeting at the hands of blonde bombshell and spurned ex-girlfriend Hayden Towne. He is also haunted by the gruesome death of his brother, which occurred under suspicious circumstances. Craig’s only chance to salvage his career is to propose a partnership with longtime rival Warren Mitchell, his former mentor, whose business Craig cavalierly took down in the past. Although Craig’s advertising prowess can catapult Warren’s business to the top of the market, Craig’s womanizing reputation comes with a price. Craig is specifically warned to avoid Jane Mercer, Craig’s ex-lover, and Warren’s agency partner. Craig has privately carried a torch for Jane for years—despite her visceral hatred of him. Her presence is a painful reminder that he lost the one woman he always wanted because he treated her so badly. As the barriers between them slowly break down, Craig is now faced with the ultimate dilemma: if he dives into a relationship with Jane, his livelihood is in jeopardy. If he rejects her, he will miss out on his one true love.
Where Truth Lies
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Author : Kris Fallon
language : en
Publisher: University of California Press
Release Date : 2019-10-29
Where Truth Lies written by Kris Fallon and has been published by University of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-29 with Performing Arts categories.
A free open access ebook is available upon publication. Learn more at www.luminosoa.org. This boldly original book traces the evolution of documentary film and photography as they migrated onto digital platforms during the first decades of the twenty-first century. Kris Fallon examines the emergence of several key media forms—social networking and crowdsourcing, video games and virtual environments, big data and data visualization—and demonstrates the formative influence of political conflict and the documentary film tradition on their evolution and cultural integration. Focusing on particular moments of political rupture, Fallon argues that the ideological rifts of the period inspired the adoption and adaptation of newly available technologies to encourage social mobilization and political action, a function performed for much of the previous century by independent documentary film. Positioning documentary film and digital media side by side in the political sphere, Fallon asserts that “truth” now lies in a new set of media forms and discursive practices that implicitly shape the documentation of everything from widespread cultural spectacles like wars and presidential elections to more invisible or isolated phenomena like the Abu Ghraib torture scandal or the “fake news” debates of 2016.
Princess Smile
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Author : Adele Royce
language : en
Publisher: Dagmar Miura
Release Date : 2021-06-21
Princess Smile written by Adele Royce and has been published by Dagmar Miura this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-21 with Fiction categories.
This is how it all started. Princess Smile is the prequel to Camera Ready, narrated by lovable but flawed Jane Mercer. Jane struggles with her self-image while reaching for the stars in the cutthroat world of Los Angeles advertising. As she claws her way up to the position of Director of Accounts at the ad agency, Warren Mitchell & Associates, her career goals force her into fierce competition with her colleagues. When Jane is coerced to comply with a client’s unreasonable and sordid requests, she frantically seeks an escape. Enter the savagely handsome Craig Keller, managing partner of rival agency Keller Whitman Group. Jane has admired him from afar, and he’s taken a sudden interest in her, offering a prestigious high-paying position along with a long list of benefits that only existed in her wildest dreams. Jane is willingly lured into Craig’s professional and romantic web, quickly learning that his money, attention, and affection come with an even higher price—one she is not sure she can pay. A high-stakes tale of ambition, friendship, secrets, brutality, and desire, Princess Smile is a must-read for the contemporary woman.
Where The Truth Lies
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Author : Rupert Holmes
language : en
Publisher: Random House
Release Date : 2003-06-24
Where The Truth Lies written by Rupert Holmes and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-24 with Fiction categories.
NOW A MAJOR MOTION PICTURE O’Connor, a vivacious, free-spirited young journalist known for her penetrating celebrity interviews, is bent on unearthing secrets long ago buried by the handsome showbiz team of singer Vince Collins and comic Lanny Morris. These two highly desirable men, once inseparable (and insatiable, where women were concerned), were driven apart by a bizarre and unexplained death in which one of them may have played the part of murderer. As the tart-tongued, eye-catching O’Connor ventures deeper into this unsolved mystery, she finds herself compromisingly coiled around both men, knowing more about them than they realize and less than she might like, but increasingly fearful that she now knows far too much.