Winning A Billion Consumers
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The 10 Trillion Prize
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Author : Michael J. Silverstein
language : en
Publisher: Harvard Business Press
Release Date : 2012-09-11
The 10 Trillion Prize written by Michael J. Silverstein and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-11 with Business & Economics categories.
Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China and India within the next ten years? • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? • The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.
China S Super Consumers
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Author : Savio Chan
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-03
China S Super Consumers written by Savio Chan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-03 with Business & Economics categories.
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Winning A Billion Consumers
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Author : Atul Joshi
language : en
Publisher: Sage Publications Pvt. Limited
Release Date : 2015-12-22
Winning A Billion Consumers written by Atul Joshi and has been published by Sage Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Customer relations categories.
India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world's top 10 countries in terms of GDP. How do some companies win big in this market? Why do many companies fail to go after the big opportunities? What are the new growth strategies that can triumph in this diverse market? Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture "undiminished" potential of a billion-consumer market.
The One Hour China Consumer Book
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Author : Jeffrey Towson
language : en
Publisher:
Release Date : 2015-03-15
The One Hour China Consumer Book written by Jeffrey Towson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-15 with categories.
Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers.In this one hour "speed read", the authors argue:1) China is now the world's most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth.2) The importance of China's rising consumers is matched only by the brutality of the fight for them. The competition is brutal and there are far more corpses than winners. 3) The State still ultimately creates most of the winners.The authors explain all this through five short stories. They detail the successes and failures of Carlsberg, KFC, Christie's, the NBA and others in hyper-competition consumer China. Ultimately, this book is about how Chinese consumers are finally becoming wealthy and how Western companies are finally learning to live with communism. A few take-aways from the book:- Young Chinese are the big-spending, emotional Chinese consumers the entire world has been waiting for.- State-Owned Enterprises can compete and win in purely commercial industries.- Food scandals are good in the long-term for KFC and McDonalds.- Elderly Chinese are not the attractive demographic everyone thinks they are.- The NBA China doesn't need another Yao Ming. - You can win big if you get to Chinese consumers AND the government. State capitalism can be exceptionally profitable.- Western China, the country's big backyard, is the last great battleground for multinationals. And Carlsberg beer is the first clear winner.- Almost any Chinese consumer can act affluent some of the time. Something that is particularly confusing for Christie's and Sotheby's.- One consumer demographic everyone should care about is China's working moms.
One Billion Customers
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Author : James McGregor
language : en
Publisher: Simon and Schuster
Release Date : 2007-09-04
One Billion Customers written by James McGregor and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-04 with Business & Economics categories.
From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket.
The Next Billion Users
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Author : Payal Arora
language : en
Publisher: Harvard University Press
Release Date : 2019-02-25
The Next Billion Users written by Payal Arora and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-25 with Business & Economics categories.
A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to most of the world’s internet users—and discovers that what they are doing is not what we imagine. New-media pundits obsess over online privacy and security, cyberbullying, and revenge porn, but do these things really matter in most of the world? The Next Billion Users reveals that many assumptions about internet use in developing countries are wrong. After immersing herself in factory towns, slums, townships, and favelas, Payal Arora assesses real patterns of internet usage in India, China, South Africa, Brazil, and the Middle East. She finds Himalayan teens growing closer by sharing a single computer with common passwords and profiles. In China’s gaming factories, the line between work and leisure disappears. In Riyadh, a group of young women organizes a YouTube fashion show. Why do citizens of states with strict surveillance policies appear to care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend “foreign” strangers on Facebook and give “missed calls” to people? The Next Billion Users answers these questions and many more. Through extensive fieldwork, Arora demonstrates that the global poor are far from virtuous utilitarians who mainly go online to study, find jobs, and obtain health information. She reveals habits of use bound to intrigue everyone from casual internet users to developers of global digital platforms to organizations seeking to reach the next billion internet users.
Emerging One Billion Customers In Africa
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Author : Eric Mabo
language : en
Publisher: Lulu.com
Release Date :
Emerging One Billion Customers In Africa written by Eric Mabo and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Summary One Billion Customers
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-09-29
Summary One Billion Customers written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Law categories.
The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China". This complete summary of the ideas from James McGregor's book "One Billion Customers" shows that it is difficult to emphasise just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed Britain as the world’s fourth-largest economy and is now well on its way to becoming the world’s largest market. In his book, the author explains that foreign companies are therefore flocking to get a foothold in China before the market really becomes well established. This summary offers an insight into how the Chinese do business and how to understand and work with them in order to succeed in business in the future. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "One Billion Customers" and find out what you need to do in order to access the market in China and sell over a billion products.
One Billion Customers
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Author : James McGregor
language : en
Publisher:
Release Date : 2005
One Billion Customers written by James McGregor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
From one of the most successful journalist/businessmen ever to do business in China, this is a blueprint for doing business successfully in the world's fastest growing consumer market.
Supertrends Of Future China
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Author :
language : en
Publisher:
Release Date :
Supertrends Of Future China written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.