Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.
In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to…
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Author : Jerry Weissman
Genre : Business & Economics
Summary : Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly...discover common ground... and, together, decide to act. In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience. Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn! • What you must do to tell your story Focus before Flow: identifying your real goals and message • The power of the WIIFY: What’s In It For You Staying focused on what your audience really wants • Capture your audience in 90 seconds... and never let go! Opening Gambits and compelling linkages • Master the art of online Web conferencing Connecting with your invisible audience • From brainstorming through delivery Crafting the Power Presentation, one step at a time Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.” Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation “Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.” Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.” Scott Cook, Founder, Intuit
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Author : Jerry Weissman
Genre : Business presentations
Summary : Weissman, the world's #1 presentation consultant, shows readers how to connect with even the most high-level audiences and transform presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.
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Author : Jerry Weissman
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Summary : In this fully updated edition of his classic Presenting to Win , the world's #1 presentation consultant helps you connect with even the toughest, most high-level audiences and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly whats in it for their listeners. Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you cant see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation. This guides easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. Theyll work for you, too!
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Author : Peter Coughter
Genre : Business & Economics
Summary : Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
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Author : Jerry Weissman
Genre : Business & Economics
Summary : This Element is an ecerpt from Presenting to Win: The Art of Telling Your Story (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats. The world’s #1 corporate presentation consultant teaches 7 proven techniques for grabbing your audience from the get-go--and never letting go! Picture your audience at the start of your presentation. Where are their minds? Chances are, not on you. If you were to launch into your presentation at full speed, describing your product, service, or technology, you’d vault ahead of them. Instead, capture them immediately, with an Opening Gambit....
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Author : Jerry Weissman
Genre : Business & Economics
Summary : World-renowned presentation coach Jerry Weissman has spent 20 years helping top executives succeed in the most important business presentations of their lives, and he’s learned the best way to get his message across is to show his techniques in action. Weissman does just that in Presentations in Action: 80 Memorable Presentation Lessons from the Masters. He teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music, literature, cinema, media, sports, and even the military. His compelling examples don’t just demonstrate what’s universal about effective human communication: they also reveal powerful ways to solve the specific challenges presenters encounter most often. This book’s five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together. From clarifying “What’s in it for you?” to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions–and packed with inspiration, too!
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Author : Jerry Weissman
Genre : Business & Economics
Summary : Craft and deliver outstanding presentations, speeches, demos, and more! Learn how, from the world's #1 presentation coach, Jerry Weissman -- and the experiences of dozens of the world's legendary persuaders! This book distills 75 best practices and techniques Weissman has developed through more than 20 years coaching executives on their highest-stakes presentations. In Winning Strategies for Power Presentations, Weissman identifies the elements of a great presentation, offering powerful new insights into contents, graphics, delivery, Q-and-A sessions, and much more. Weissman illuminates every technique with a compelling case study, drawing on the positive and negative experiences of communicators ranging from Ronald Reagan to Barack Obama, Jon Stewart to venture capitalist John Doerr, Stephen King to Mark Twain, Franklin Delano Roosevelt to Netflix CEO Reed Hastings. For the first time, he specifically and thoroughly addresses the unique challenges of making persuasive political presentations and speeches. This book also includes brand-new advice on a wide spectrum of "special presentation" issues, ranging from developing a richer public speaking voice to delivering scripted speeches, interviewing like a TV anchorperson to demonstrating products more successfully. For everyone who must speak and present more effectively in public: executives, managers, professional speakers, business leaders, project leaders, sales personnel, instructors, students, and many others.
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Author : Jerry Weissman
Genre : Business & Economics
Summary : This is the eBook version of the printed book. This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats. The secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience! Constantly ask the key question: “What’s in it for you?” I’ve shifted the ultimate word to “you” deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking “WIIFY,” you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B...
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Author : Jerry Weissman
Genre : Business & Economics
Summary : Jerry Weissman’s brand new collection of 4 authoritative books on making outstanding presentations Four breakthrough books help you deliver outstanding, winning presentations of all kinds — whatever your goals, whatever your audience! Jerry Weissman has helped the world’s top executives create the most important presentations of their lives: make-or-break investor presentations that have raised hundreds of billions of dollars from demanding, expert investors. Now, in this remarkable 4 book collection, Weissman teaches everything you need to deliver the most compelling, successful presentations of your life! In Presentations in Action: 80 Memorable Presentation Lessons from the Masters, Weissman reveals how the world’s best presenters have applied timeless principles of outstanding communication – and shows how you can, too. Packed with unforgettable examples from the media, sports, politics, science, art, music, literature, the military, and history, it teaches 100% actionable lessons for supercharging everything from content and graphics to delivery! Next, In the Line of Fire: How to Handle Tough Questions...When It Counts, Second Edition, Weissman shows how to answer even the toughest questions with perfect assurance… avoid the defensiveness, evasiveness, or anger that destroy careers… brilliantly control the entire exchange with hostile questioners! Weissman’s Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition is the industry’s best start-to-finish guide to connecting with even the toughest audiences...telling them compelling stories that focus on what’s in it for them… and moving people to action. Finally, in his brand-new Winning Strategies for Power Presentations, Weissman distills 75 best practices he’s developed through 20+ years coaching executives on high-stakes presentations. He shares powerful new insights into contents, graphics, delivery, Q&A sessions, and more. He also offers new advice on making persuasive political and scripted speeches, developing a richer public speaking voice, interviewing others, demonstrating products, and much more. Every technique is illuminated with a compelling case study, reflecting experiences of communicators ranging from Ronald Reagan to Jon Stewart, Stephen King to Netflix CEO Reed Hastings. From world-renowned presentation consultant Jerry Weissman
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Author : Jerry Weissman
Genre : Business & Economics
Summary : Three breakthrough books help you deliver outstanding, winning presentations — whatever your goals, whatever your audience! Jerry Weissman has helped the world’s top executives create the most important presentations of their lives: make-or-break investor presentations that have raised hundreds of billions of dollars from demanding, expert investors. Now, in this amazing collection, Weissman teaches everything you need to create and deliver the most compelling, successful presentations of your life! First up: Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition, Weissman’s start-to-finish guide to connecting with even the toughest audiences...telling them compelling stories that focus on what’s in it for them… and moving people to action! Next: In the Line of Fire: How to Handle Tough Questions...When It Counts, Weissman shows how to answer even the toughest questions with perfect assurance… avoid the defensiveness, evasiveness, or anger that destroy careers… brilliantly control the entire exchange with hostile questioners! Finally: Presentations in Action: 80 Memorable Presentation Lessons from the Masters revealshow the world’s best presenters have actually applied the principles of outstanding communication. Packed with unforgettable examples from the media, sports, politics, science, art, music, literature, the military, and history, this book teaches 100% actionable lessons for supercharging everything from content and graphics to delivery! From world-renowned presentation consultant Jerry Weissman.