The Advertising Concept Book: Think Now, Design La…



The Advertising Concept Book: Think Now, Design La...

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry…

The Advertising Concept Book: Think Now, Design La...

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