The Culture of Lego

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Author : Rebecca C. Hains
Genre : Language Arts & Disciplines

Summary : This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.

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Author : Jonathan E. Schroeder
Genre : Business & Economics

Summary : Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

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Author : Mark J.P. Wolf
Genre : Social Science

Summary : Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.

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Author : Daniel Strode
Genre : Business & Economics

Summary : Innovation is the key to making your business go the distance. Innovate or die they say. But where does innovation lie? The answer is in your people. Far from being the privilege of the unicorns of Silicon Valley, innovation isn't dependent on business model, structure or even budget. By harnessing your people's power through a corporate culture of innovation, you unlock business opportunities that your competition won't have access to. The Culture Advantage is a blueprint to designing, implementing and sustaining a culture that will not only celebrate innovation, but will imbue it in everything your company, and its people, do. Culture evangelist, Daniel Strode, with the help of some of the world's historically most inspiring and innovative businesses like The Walt Disney Company and The LEGO Group, as well as newer companies like Art Blocks from the Web 3.0 and blockchain space, breaks down the innovation puzzle. Through evaluating your business model; daring to chip away at it; empowering your people through technologies; psychological safety and leadership; putting constraints onto their creative efforts; and hiring and collaborating with the right types of innovators, you'll discover how to enhance your adaptability and futureproof your business.

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Author : John Baichtal
Genre :

Summary : Lego est bien plus qu'un simple jouet : c'est un mode de vie. Culture Lego vous embarque pour un captivant voyage illustré au coeur de la communauté Lego et de ses créations. Vous y rencontrerez des passionnés de tous horizons, comme l'artiste plasticien Nathan Sawaya, le réalisateur de stop motions en briques Lego, David Pagano, l'énigmatique Ego Leonard et les nombreux et fervents AFOL (adult fans of Lego) qui consacrent un nombre d'heures incalculable à leurs chefs-d'oeuvre. Au fil des pages, de nombreuses photographies couleurs vous dévoileront les modèles incroyablement créatifs et complexes imaginés par la communauté Lego. Vous admirerez un stégosaure grandeur nature, un Yankee Stadium miniature, un cuirassé de la Seconde Guerre mondiale de près de 7 mètres de long, un gigantesque jeu d'échec dont les pièces sont contrôlés grâce à des boîtiers Mindstorms ou encore un char des sables jawa télécommandé (avec un tapis roulant qui fonctionne !). Vous pénétrerez les conventions, dans lesquelles les passionnés se rencontrent et exposent leur travail. Enfin, vous découvrirez le côté sérieux de Lego et son utilisation dans les thérapies, les créations de prototypes et les activités de développement d'esprit d'équipe. Que vous soyez un AFOL patenté ou que vous repensiez affectueusement à votre vieille caisse de Lego qui prend la poussière dans le garage, la formidable épopée que vous proposent John Baichtal et Joe Meno dans l'univers Lego vous incitera à ressortir vos briques pour d'extraordinaires constructions !

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Author : Roy T. Cook
Genre : Philosophy

Summary : How profound is a little plastic building block? It turns out the answer is “very”! 22 chapters explore philosophy through the world of LEGO which encompasses the iconic brick itself as well as the animated televisions shows, feature films, a vibrant adult fan base with over a dozen yearly conventions, an educational robotics program, an award winning series of videogames, hundreds of books, magazines, and comics, a team-building workshop program for businesses and much, much more. Dives into the many philosophical ideas raised by LEGO bricks and the global multimedia phenomenon they have created Tackles metaphysical, logical, moral, and conceptual issues in a series of fascinating and stimulating essays Introduces key areas of philosophy through topics such as creativity and play, conformity and autonomy, consumption and culture, authenticity and identity, architecture, mathematics, intellectual property, business and environmental ethics Written by a global group of esteemed philosophers and LEGO fans A lively philosophical discussion of bricks, minifigures, and the LEGO world that will appeal to LEGO fans and armchair philosophers alike

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Author : Mario Moussa
Genre : Business & Economics

Summary : Corporate culture is critical to any organizational change effort. This book offers a proven model for identifying and leveraging the essential elements of any culture. In a world that changes at a dizzying pace, what can leaders do to build flexible and adaptive workplaces that inspire people to achieve extraordinary results? According to the authors, the answer lies in recognizing and aligning the elusive forces—or the “puzzling” pieces—that shape an organization's culture. With a combined seventy-five years' worth of research, teaching, and consulting experience, Mario Moussa, Derek Newberry, and Greg Urban bring a wealth of knowledge to creating nimble organizations. Globally recognized business anthropologists and management experts, they explain how to access the full power of your culture by harnessing the Four Forces that drive it: Vision: Embrace a common purpose that illuminates shared aspirations and plans. Interest: Foster a deep commitment to authentic relationships and your organization's future. Habit: Establish routines and rituals that reinforce “the way we do things around here.” Innovation: Promote the constant tinkering that produces surprising new solutions to old problems. Filled with case studies, personal anecdotes, and solid, practical advice, this book includes a four-part Evaluator to help you build resilient organizations and teams. The Culture Puzzle offers the definitive playbook for thriving amid constant transformation.