An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser,…
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Author : Eli Pariser
Genre : Business & Economics
Summary : In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society.
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Author : Eli Pariser
Genre : Business & Economics
Summary : Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices. The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.
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Author : Eli Pariser
Genre : Infomediaries
Summary :
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Author : Eli Pariser
Genre : Technology & Engineering
Summary : An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.
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Author : Axel Bruns
Genre : Language Arts & Disciplines
Summary : There has been much concern over the impact of partisan echo chambers and filter bubbles on public debate. Is this concern justified, or is it distracting us from more serious issues? Axel Bruns argues that the influence of echo chambers and filter bubbles has been severely overstated, and results from a broader moral panic about the role of online and social media in society. Our focus on these concepts, and the widespread tendency to blame platforms and their algorithms for political disruptions, obscure far more serious issues pertaining to the rise of populism and hyperpolarisation in democracies. Evaluating the evidence for and against echo chambers and filter bubbles, Bruns offers a persuasive argument for why we should shift our focus to more important problems. This timely book is essential reading for students and scholars, as well as anyone concerned about challenges to public debate and the democratic process.
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Author : The New York Times Editorial Staff
Genre : Young Adult Nonfiction
Summary : Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.
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Author : Paula Johanson
Genre : Juvenile Nonfiction
Summary : Every time we check our feeds we create safety bubbles around ourselves. Thanks to technological algorithms, we are living an increasingly narrow existence, one in which the news we read, the products we purchase, and the people we interact with are tailor-made for each of us. We might feel informed and comfortable, but we are isolating ourselves from anything outside our bubble. Are online filters just an efficient way to connect, or do they spell the end of democracy? Anyone who has read this book will understand the potential dangers of a society whose assumptions are never challenged.