The Substance of Style

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Author : Virginia Postrel
Genre : Business & Economics

Summary : Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

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Author : Virginia Postrel
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Author : Helena Morrissey
Genre : Business & Economics

Summary : 'An inspiring guide to developing your personal brand, achieving your career goals and shaping the future of work' Red 'Everything every career woman needs to know and yet is rarely shared so honestly' Anya Hindmarch 'Refreshingly relevant and practical' Roksanda Ilincic Women have made great advances in the workplace, but despite that - and the overwhelming amount of career advice out there - the same questions continue to arise: how to succeed in a man's world, how to combine a career with a family, how to be authentic and fit in, and whether it is even possible to achieve a work-life balance while chasing career goals. Unfortunately, much of the advice women are offered is badly out of date and lacking in 'cut-to-the-chase' strategies that really tally with their experience of the workplace now. What's more, the advice often tends to be defensive, focused on overcoming obstacles rather than drawing upon strengths. Style and Substance starts from a very different perspective. Written by Helena Morrissey, who has learned through her own experiences as a woman in the workplace and as a business leader, it will help you understand what really matters when it comes to career progression today, whatever your age, situation and aspirations. Style and Substance will show you how to build your own style - your personal brand - and how to have confidence in it, and in yourself. Once you realise how much agency you have and the steps that you can take to look the part, sound the part, feel the part and therefore be the part, you'll be empowered to achieve your goals in your own way, secure in who you are and what you have to offer.

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Author : Kathleen M. Vandenberg
Genre : Literary Criticism

Summary : 2022 CHOICE Outstanding Academic Title Much acclaimed and often imitated, Joan Didion remains one of the leading American essayists and political journalists of the twentieth and twenty-first centuries. The lone woman writer among the New Journalists in the 1960s and '70s, Didion became a powerful critic of public and political mythologies in the '80s and '90s, and was an inspiration for those, particularly women, dealing with aging and grief and loss in the early 2000s. An iconic figure, Didion is still much admired by readers, critics, and essayists, who speak of looking to her prose style as a model for their own. In Joan Didion: Substance and Style, Kathleen M. Vandenberg explores how Didion's nonfiction prose style, often lauded for its beauty and poetry, also works rhetorically. Through close readings of selected nonfiction from the last forty years—biographically, culturally, and politically situated—Vandenberg reveals how Didion deliberately and powerfully employs style to emphasize her point of view and enchant her readers. While Didion continues to publish and the "Cult of Joan," as one author calls it, grows seemingly stronger by the day, this book is the only extended treatment of Didion's later nonfiction and the first sustained and close consideration of how her essays work at the level of the sentence.

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Author : Richard A. Lanham
Genre : Business & Economics

Summary : If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

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Author : Lee A. Jacobus
Genre : Language Arts & Disciplines

Summary : Ideal for courses in advanced composition, Substance, Style, and Strategy offers a comprehensive guide to develop effective writing in every student. It enables students to form a personal style, to write about issues that are substantial and meaningful, and to use a range of strategies for solving writing problems of all kinds. Recognizing that students often require basic reminders of elementary stylistic principles, the book begins with a review in the first chapter, "Developing a Personal Style," that brings writers up to speed in standard skills. It discusses issues of subject, audience, style, and the writing process. Following chapters examine not only the types of essay writing students must do in college but also ways of writing that will be useful to them as developing writers later in life. The author presents workable, direct, and useful strategies for writing effective personal, biographical, argumentative, familiar, and critical essays. Each essay form is discussed in detail and illustrated through examples that are analyzed in depth; these examples are illuminating and instructive because they offer ways of solving problems that all writers confront. The text concludes with a practical appendix on research materials that outlines the most useful research strategies for modern writers, discussing both print resources and new on-line resources such as Lexis-Nexis, CD-ROM on-line databases and services, and the World Wide Web. Substance, Style, and Strategy stimulates students to develop their thoughts and feelings in skillful, meaningful, and expressive prose, providing them with a thorough grounding in how to be writers for life.

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Author : Margaret Russell
Genre : Architecture

Summary : "Style and Substance" offers a unique look at hundreds of dazzling rooms the magazine has showcased during its first two decades. Illustrations throughout.