Wild Company

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Author : Mel Ziegler
Genre : Business & Economics

Summary : In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic. With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.” A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

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Author : Mel Ziegler
Genre : Biography & Autobiography

Summary : With $1,500 and no business experience, the Zieglers turned a wild idea into a company that would become the international retail colossus Banana Republic.

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Author : Shortcut Edition
Genre : Business & Economics

Summary : * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn how the American clothing company Banana Republic was founded by Mel and Patricia Ziegler. You will also learn that : Mel Ziegler is from the East Coast; Patricia Ziegler comes from the West Coast; Patricia Ziegler lived in a hippie community; London is the hub of the military surplus trade; Banana Republic also sells by mail order, by catalog; Banana Republic's first sales took place at a California flea market. Mel and Patricia Ziegler are born company founders. They already have three companies to their credit, the oldest of which, Banana Republic, their first creation, no longer belongs to them today, and for a long time now. Indeed, the founding couple of this clothing firm first sold their company to a large clothing distribution chain, while continuing to run it. Later, they completely disengaged from their business, following disagreements with the buyer. All the more reason to know, at last, the true circumstances of the birth of Banana Republic. *Buy now the summary of this book for the modest price of a cup of coffee!

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Author : Eric Duthie
Genre : Animals

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Author : Lucy Rees
Genre : Pets

Summary : Horses in Company is an in-depth study of the social interaction and hierarchy of horses in the wild. The book discusses how the characteristic behaviour of the herd has developed in response to the natural selection pressures in their evolution, namely that horses are prey animals and not predators, and how this governs the behaviour of domestic horses living together. Through these studies, the book aims to help the reader understand the difficulties that arise between people and horses due to misunderstanding equine behaviour and motivation. Of great interest to all horse owners and riders and illustrated with 60 colour photographs.

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Author : Lesli Favor
Genre :

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