Winning at New Products

Winning at New Products

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the…

Winning at New Products

Winning at New Products | | 4.5