Campaigning in the Twenty-First Century



Campaigning in the Twenty-First Century

In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how…

Campaigning in the Twenty-First Century

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