Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

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Author : Blake Harris
Genre : Computers

Summary : In 1990 Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. The battle was vicious, relentless and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan. Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

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Author : BestPrint
Genre :

Summary : Console Wars chronicles the epic, industry-shaping rivalry between video game developers Sega and Nintendo in the early 1990s. In five short years, Sega went from being a widely mocked underdog to U.S. market leader in console games, a dominance that essentially dictated the future path of gaming.

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Genre : Juvenile Nonfiction

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Author : Blake J. Harris
Genre :

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Author : Blake J. Harris
Genre : Business & Economics

Summary : Da mesma forma que outras grandes rivalidades modernas, como Coca-Cola versus Pepsi e Apple versus Microsoft, redefiniram cada competidor e reescreveram a história dessas empresas, o intenso combate entre Sega e Nintendo nos anos 1990 revelou o melhor e o pior de cada uma e mudou para sempre o mundo do entretenimento, fazendo nascer uma indústria mundial de 60 bilhões de dólares. Na época a Nintendo praticamente monopolizava o mercado de video games, enquanto a Sega era apenas uma empresa instável de fliperamas. Tudo isso iria mudar com a chegada de Tom Kalinske, um ex-executivo da Mattel que podia não saber nada de jogos eletrônicos, mas era expert em travar batalhas impossíveis. Suas táticas arrojadas combinadas às ideias ousadas de seus funcionários transformaram a Sega por completo e a colocaram num patamar ameaçador para a hegemonia da Nintendo. Tendo como base mais de duzentas entrevistas com antigos funcionários de ambas as empresas, Blake J. Harris revela os guerreiros, as estratégias e os diversos fronts de batalha da grande guerra entre esses colossos do entretenimento eletrônico. Passando por momentos-chave da história dos video games — como a criação do Sonic, os lançamentos dos consoles Mega Drive e Super Nintendo e a chegada do jogo Donkey Kong Country às lojas —, Harris retrata essa indústria de maneira inédita e recria com propriedade a energia e o sentimento de todos os nomes importantes da Sega e da Nintendo. Um verdadeiro thriller que mostra os bastidores de uma batalha épica pelo coração e pelo dinheiro de gamers do mundo inteiro e como tudo isso mudou e marcou definitivamente a cultura pop. “Vai evocar a nostalgia de todos que eram fãs de video game há vinte anos.” The Telegraph

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Author : Matt Barton
Genre : Computers

Summary : Super Mario Bros. Doom. Minecraft. It’s hard to imagine what life would be like today without video games, a creative industry that now towers over Hollywood in terms of both financial and cultural impact. The video game industry caters to everyone, with games in every genre for every conceivable electronic device--from dedicated PC gaming rigs and consoles to handhelds, mobile phones, and tablets. Successful games are produced by mega-corporations, independent studios, and even lone developers working with nothing but free tools. Some may still believe that video games are mere diversions for children, but today’s games offer sophisticated and wondrously immersive experiences that no other media can hope to match. Vintage Games 2.0 tells the story of the ultimate storytelling medium, from early examples such as Spacewar! and Pong to the mind blowing console and PC titles of today. Written in a smart and engaging style, this updated 2nd edition is far more than just a survey of the classics. Informed by hundreds of in-depth personal interviews with designers, publishers, marketers, and artists--not to mention the author’s own lifelong experience as a gamer--Vintage Games 2.0 uncovers the remarkable feats of intellectual genius, but also the inspiring personal struggles of the world’s most brilliant and celebrated game designers--figures like Shigeru Miyamoto, Will Wright, and Roberta Williams. Ideal for both beginners and professionals, Vintage Games 2.0 offers an entertaining and inspiring account of video game’s history and meteoric rise from niche market to global phenomenon. Credit for the cover belongs to Thor Thorvaldson.

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Author : Alex Custodio
Genre : Games & Activities

Summary : The Game Boy Advance platform as computational system and cultural artifact, from its 2001 release through hacks, mods, emulations, homebrew afterlives. In 2002, Nintendo of America launched an international marketing campaign for the Game Boy Advance that revolved around the slogan "Who Are You?"--asking potential buyers which Nintendo character, game, or even device they identified with and attempting to sell a new product by exploiting players' nostalgic connections to earlier ones. Today, nearly two decades after its release, and despite the development of newer and more powerful systems, Nintendo's Game Boy Advance lives on, through a community that continues to hack, modify, emulate, make, break, remake, redesign, trade, use, love, and play with the platform. In this book Alex Custodio traces the network of hardware and software afterlives of the Game Boy Advance platform.