Console Wars
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Console Wars
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Author : Blake J. Harris
language : en
Publisher: Harper Collins
Release Date : 2014-05-13
Console Wars written by Blake J. Harris and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-13 with Business & Economics categories.
Now a documentary on CBS All Access. Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry. In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan. Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry. A best book of the year: NPR, Slate, Publishers Weekly, Goodreads
Console Wars
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Author : Blake Harris
language : en
Publisher: Atlantic Books Ltd
Release Date : 2014-06-13
Console Wars written by Blake Harris and has been published by Atlantic Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13 with Computers categories.
In 1990 Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. The battle was vicious, relentless and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan. Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
Console Gaming Wars
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Author : Theresa Walton
language : en
Publisher: Publifye AS
Release Date : 2025-02-25
Console Gaming Wars written by Theresa Walton and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-25 with Technology & Engineering categories.
Console Gaming Wars explores the intense history and rivalries of the video game industry, revealing the driving forces behind its relentless innovation. The book examines how console manufacturers battle for market dominance through technological advancements, like superior processing power, and strategic advantages, such as securing exclusive content. The console market is a cyclical arena where technological shifts and effective marketing are key to success. The book analyzes key console competitions, starting with Atari and Intellivision, progressing through the Nintendo-Sega era, and culminating in the modern battles between PlayStation and Xbox. Each era is examined through technological innovation, content strategy, marketing, and market performance. For example, the race for better CPUs and GPUs directly influenced gameplay capabilities and consumer preference. This historical analysis provides insights valuable to anyone interested in technology, marketing, or business strategy. It moves beyond nostalgia, using data and analysis to explain the factors that drive successes and failures in the video game industry. The book demonstrates how understanding the past and present can inform future trends in the ever-evolving console market.
Game Over
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Author : David Sheff
language : en
Publisher: Vintage
Release Date : 2011-11-02
Game Over written by David Sheff and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-02 with Business & Economics categories.
More American children recognize Super Mario, the hero of one of Nintendo’s video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion–a tale of innovation and cutthroat tactics.
Nintendo Magic Winning The Videogame Wars
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Author : Osamu Inoue
language : en
Publisher: Vertical Inc
Release Date : 2022-01-18
Nintendo Magic Winning The Videogame Wars written by Osamu Inoue and has been published by Vertical Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-18 with Business & Economics categories.
Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won. Topics include: How where you put your company is just as important as how you run it: being in Kyoto From work force to policies, why Nintendo's "just enough" attitude succeeds Why the ability to read a balance sheet is overrated Respect seniority but approve huge R&D budgets for talented junior employees Allowing maximum communication between disparate divisions (hardware and software) Enlarging the pie: going after casual gamers (The art of mainstreaming) How the Wii will be the next major household appliance and the DSi will be the cell phone of the future. Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.
The Comic Book Story Of Video Games
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Author : Jonathan Hennessey
language : en
Publisher: Ten Speed Graphic
Release Date : 2017-10-03
The Comic Book Story Of Video Games written by Jonathan Hennessey and has been published by Ten Speed Graphic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Comics & Graphic Novels categories.
A complete, illustrated history of video games--highlighting the machines, games, and people who have made gaming a worldwide, billion-dollar industry/artform--told in a graphic novel format. Author Jonathan Hennessey and illustrator Jack McGowan present the first full-color, chronological origin story for this hugely successful, omnipresent artform and business. Hennessey provides readers with everything they need to know about video games--from their early beginnings during World War II to the emergence of arcade games in the 1970s to the rise of Nintendo to today's app-based games like Angry Birds and Pokemon Go. Hennessey and McGowan also analyze the evolution of gaming as an artform and its impact on society. Each chapter features spotlights on major players in the development of games and gaming that contains everything that gamers and non-gamers alike need to understand and appreciate this incredible phenomenon.
Racing The Beam
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Author : Nick Montfort
language : en
Publisher: MIT Press
Release Date : 2009-01-09
Racing The Beam written by Nick Montfort and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-09 with Games & Activities categories.
A study of the relationship between platform and creative expression in the Atari VCS, the gaming system for popular games like Pac-Man and Star Wars: The Empire Strikes Back. The Atari Video Computer System dominated the home video game market so completely that “Atari” became the generic term for a video game console. The Atari VCS was affordable and offered the flexibility of changeable cartridges. Nearly a thousand of these were created, the most significant of which established new techniques, mechanics, and even entire genres. This book offers a detailed and accessible study of this influential video game console from both computational and cultural perspectives. Studies of digital media have rarely investigated platforms—the systems underlying computing. This book, the first in a series of Platform Studies, does so, developing a critical approach that examines the relationship between platforms and creative expression. Nick Montfort and Ian Bogost discuss the Atari VCS itself and examine in detail six game cartridges: Combat, Adventure, Pac-Man, Yars' Revenge, Pitfall!, and Star Wars: The Empire Strikes Back. They describe the technical constraints and affordances of the system and track developments in programming, gameplay, interface, and aesthetics. Adventure, for example, was the first game to represent a virtual space larger than the screen (anticipating the boundless virtual spaces of such later games as World of Warcraft and Grand Theft Auto), by allowing the player to walk off one side into another space; and Star Wars: The Empire Strikes Back was an early instance of interaction between media properties and video games. Montfort and Bogost show that the Atari VCS—often considered merely a retro fetish object—is an essential part of the history of video games.
Retro Gaming Hacks
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Author : Chris Kohler
language : en
Publisher: O'Reilly Media, Inc.
Release Date : 2006
Retro Gaming Hacks written by Chris Kohler and has been published by O'Reilly Media, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Computers categories.
Describes how to adapt old video games to new video and computer equipment.
Digital Play
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Author : Stephen Kline
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2003
Digital Play written by Stephen Kline and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries. -- publisher description.
The Information Trade
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Author : Alexis Wichowski
language : en
Publisher:
Release Date : 2021-01-12
The Information Trade written by Alexis Wichowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with Business & Economics categories.
"In this eye-opening, must-read book, a political insider and tech expert explains what's at stake for our tech-enabled lives-and what we can do about it. Neither an industry apologist nor irrational fearmonger, Alexis Wichowski considers the unchecked rise of tech giants like Facebook, Google, Amazon, Apple, Microsoft, and Tesla-what she calls "net states"-and their growing and unavoidable influence in our lives. Combining original reporting, extensive research, and interviews with technology and government insiders, including Microsoft president Brad Smith, Google CEO Eric Schmidt, and the world's first ambassador to Silicon Valley, Alexis Wichowski explores what happens when we cede our power to tech giants, willingly trading our personal freedom and individual autonomy for an easy, plugged-in existence. Written for the tech-savvy and tech-phobic alike, The Information Trade lays out how net states are conquering countries, challenging our rights, and transforming our future. Most importantly, it shows what we can do to control our relationship with net states before they irreversibly alter how we are governed, how we think, how we act, and how we live"--