How the World Sees You: Discover Your Highest Value Through the Science of Fascination

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Author : Sally Hogshead
Genre : Business & Economics

Summary : Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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Author : Sally Hogshead
Genre : Business & Economics

Summary : Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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Author : + + notebook
Genre :

Summary : Imagine 2 scenarios In the first one you have just finished reading How the World Sees You. It was a great book and you remember that it mentioned a lot of smart things. But you can't remember much of it now as you close the book. In the second scenario you have just finished the same book. The difference now is that you have a deep understanding for what you have read, structured notes about key take aways and a plan for how to implement this new learning to improve your life. Most people will find themselves in scenario one after finishing Sally Hogshead's How the World Sees You. This is because there is a big difference between reading a book and really reading a book. We believe that reading is an investment. You spend time with a book because you hope that it will make you happier, healthier, wealthier or smarter. But simply just reading a great book is not enough. You have to understand how the information applies to your life and develop a plan for how to implement it. There is a method for doing this and it is the reason why a book can change one person's life and for someone else not even be worth the paper it is printed on. People who make real change thanks to a book they have read follow pretty much the same formula, even if they know it or not. + notebook was developed with the expertise from psychologist and coaches to make it easier for you to make real changes from the books you read. + notebook has now been applied to The Power of No to make sure you get a maximal return on your investment. You will be guided on how to extract the information from the book that is most valuable to you, how to implement it in your life and how take notes that makes you smarter. + notebook is a notebook that makes you think and that makes sure you get results. Do you want to finish How the World Sees You and feel that you have a deep understanding for what you have read, structured notes about key take aways and a plan for how to implement this new learning to improve your life? Then + notebook is the perfect companion to have with you as you read How the World Sees You.

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Author : Scorpio Digital Press
Genre :

Summary : Note to readers: This is a summary and analysis companion book based on Sally Hogshead's How the World Sees You: Discover Your Highest Value through the Science of Fascination by. This fan-based excerpt is meant to enhance your original reading experience, not supplement it. We strongly encourage you to purchase the original book https: //amzn.to/2Iln3Ti The book is truly a fascinating discovery for anyone who is looking to know themselves better and become a better performer. If you have found yourself in the job market recently, this is an absolute help that will teach you how to better sell yourself on paper and in person. It will also help you learn to communicate better with people at all levels and all walks of life. What you learn about yourself by doing a free online assessment is excellent and the insights you gain will help you in many ways from A to Z and in between. The reading is a bit long and a little redundant; however, the end result is worth the effort! Educate yourself! Scroll to the top and buy with 1-click now!

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Author : Black Book
Genre :

Summary : Summary & Analysis of How the World Sees You: Discover Your Highest Value Through the Science of Fascination The book is truly a fascinating discovery for anyone who is looking to know themselves better and become a better performer. If you have found yourself in the job market recently, this is an absolute help that will teach you how to better sell yourself on paper and in person. It will also help you learn to communicate better with people at all levels and all walks of life. What you learn about yourself by doing a free online assessment is excellent and the insights you gain will help you in many ways from A to Z and in between. The reading is a bit long and a little redundant; however, the end result is worth the effort! Read Summary for quick and get the idea about whole book in short.!!!!!

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Author : Speed Read Publishing
Genre :

Summary : Speed Read Publishing has created a Summary of book for your reading pleasure. Designed to enhance your reading experience. What does this Summary Include? Each Part wise Chapter of the original book Chapter by Chapter Summaries About the Author List of Characters Underlining Themes of the book Important Points to Remember Trivia Questions Discussion Questions about the Plot Background information about In How the World Sees You Background information about Sally Hogshead Read this summary book to save time , to learn more read "How the World Sees You"

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Author : Sally Hogshead
Genre : Business & Economics

Summary : A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.