Summary Of How The World Sees You By Sally Hogshead


Summary Of How The World Sees You By Sally Hogshead
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Summary And Analysis


Summary And Analysis
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Author : Black Book
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-10

Summary And Analysis written by Black Book and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10 with categories.


Summary & Analysis: How the World Sees You By Sally Hogshead: Discover Your Highest Value Through The book is truly a fascinating discovery for anyone who is looking to know themselves better and become a better performer. If you have found yourself in the job market recently, this is an absolute help that will teach you how to better sell yourself on paper and in person. It will also help you learn to communicate better with people at all levels and all walks of life. What you learn about yourself by doing a free online assessment is excellent and the insights you gain will help you in many ways from A to Z and in between. The reading is a bit long and a little redundant; however, the end result is worth the effort! For more information click on BUY BUTTON!! tag:how the world sees you sally hogshead,how the world sees you,sally hogshead,fascinate sally hogshead,sally hogshead how the world sees you,how the workd sees you,sally hogshead how to fascinate



Summary Of How The World Sees You By Sally Hogshead


Summary Of How The World Sees You By Sally Hogshead
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Author : Speed Read Publishing
language : en
Publisher:
Release Date : 2021-04-02

Summary Of How The World Sees You By Sally Hogshead written by Speed Read Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with categories.


Speed Read Publishing has created a Summary of book for your reading pleasure. Designed to enhance your reading experience. What does this Summary Include? Each Part wise Chapter of the original book Chapter by Chapter Summaries About the Author List of Characters Underlining Themes of the book Important Points to Remember Trivia Questions Discussion Questions about the Plot Background information about In How the World Sees You Background information about Sally Hogshead Read this summary book to save time , to learn more read "How the World Sees You"



How The World Sees You


How The World Sees You
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Author : Sally Hogshead
language : en
Publisher: Harper Collins
Release Date : 2014-07-01

How The World Sees You written by Sally Hogshead and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with Business & Economics categories.


Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.



Summary Of How The World Sees


Summary Of How The World Sees
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Author : Scorpio Digital Press
language : en
Publisher:
Release Date : 2019-07-08

Summary Of How The World Sees written by Scorpio Digital Press and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-08 with categories.


Note to readers: This is a summary and analysis companion book based on Sally Hogshead's How the World Sees You: Discover Your Highest Value through the Science of Fascination by. This fan-based excerpt is meant to enhance your original reading experience, not supplement it. We strongly encourage you to purchase the original book https: //amzn.to/2Iln3Ti The book is truly a fascinating discovery for anyone who is looking to know themselves better and become a better performer. If you have found yourself in the job market recently, this is an absolute help that will teach you how to better sell yourself on paper and in person. It will also help you learn to communicate better with people at all levels and all walks of life. What you learn about yourself by doing a free online assessment is excellent and the insights you gain will help you in many ways from A to Z and in between. The reading is a bit long and a little redundant; however, the end result is worth the effort! Educate yourself! Scroll to the top and buy with 1-click now!



Fascinate


Fascinate
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Author : Sally Hogshead
language : en
Publisher: Harper Collins
Release Date : 2010-02-09

Fascinate written by Sally Hogshead and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-09 with Business & Economics categories.


A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.



Fascinate Revised And Updated


Fascinate Revised And Updated
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Author : Sally Hogshead
language : en
Publisher: HarperCollins
Release Date : 2016-04-26

Fascinate Revised And Updated written by Sally Hogshead and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-26 with Business & Economics categories.


Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.



Radical Careering


Radical Careering
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Author : Sally Hogshead
language : en
Publisher: Penguin
Release Date : 2005

Radical Careering written by Sally Hogshead and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.


An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.



The 11 Laws Of Likability


The 11 Laws Of Likability
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Author : Michelle Tillis Lederman
language : en
Publisher: Amacom Books
Release Date : 2011-09-15

The 11 Laws Of Likability written by Michelle Tillis Lederman and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-15 with Business & Economics categories.


We all know that networking is important, and that forming relationships with others is a vital part of success. But sometimes it seems like networking removes all emotions from the equation and focuses only on immediate goals whereas the kind of relationships that have true staying power, give us joy, and support us in the long run are founded on simply liking each other. This book, featuring activities, self-assessment quizzes, and real-life anecdotes from professional and social settings, shows readers how to identify whats likable in themselves and create honest, authentic interactions.



Grit To Great


Grit To Great
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Author : Linda Kaplan Thaler
language : en
Publisher: Currency
Release Date : 2015-09-08

Grit To Great written by Linda Kaplan Thaler and has been published by Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-08 with Business & Economics categories.


It is not native intelligence or natural talent that makes people excel, it's old-fashioned hard work, sweat equity, and determination. In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead--even the gifted ones--because they worked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robin should know--they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard work and relentless drive to succeed to the top of their highly competitive profession. In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helped them, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about the guts--the courage--necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essential quality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back. Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playing field--and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the 10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for one's true creative potential to be realized. And the authors explore the concept of tenacity--the quality that allows us to remain focused and avoid distraction in order to get the job done--an increasingly difficult task in today's fragmented, cluttered, high-tech, connected world. Written in the same short, concise format as The Power of Nice and leavened with the natural humor that characterizes Linda's and Robin's lives--and books--Grit to Great is destined to be the book everyone in business needs.



Stuffocation


Stuffocation
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Author : James Wallman
language : en
Publisher: Random House
Release Date : 2015-03-17

Stuffocation written by James Wallman and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-17 with Business & Economics categories.


Stuffocation is a movement manifesto for “experiential” living, a call to arms to stop accumulating stuff and start accumulating experiences, and a road map for a new way forward with the potential to transform our lives. Reject materialism. Embrace experientialism. Live more with less. Stuffocation is one of the most pressing problems of the twenty-first century. We have more stuff than we could ever need, and it isn’t making us happier. It’s bad for the planet. It’s cluttering up our homes. It’s making us stressed—and it might even be killing us. A rising number of us are already turning our backs on all-you-can-get consumption. We are choosing access over ownership, and taking our business to companies like Zipcar, Spotify, and Netflix. Fed up with materialism, we are ready for a new way forward. Trend forecaster James Wallman traces our obsession with stuff back to the original Mad Men, who first created desire through advertising. He interviews anthropologists studying the clutter crisis, economists searching for new ways of measuring progress, and psychologists who link stuffocation to declining well-being. And he introduces us to the innovators who are already living more consciously and with more meaning by choosing experience over stuff. Experientialism does not mean giving up all of our possessions. It is a solution that is less extreme but equally fundamental. It’s about transforming what we value. Stuffocation is a paradigm-shifting look at our habits and an inspiring call for living more with less. It’s the one important book you won’t be able to live without. Praise for Stuffocation “The revelations come fast and furious as he asserts that acquiring ‘stuff’ is often just an easy way to ignore the tougher questions of life, dodging ‘why am I here?’ and ‘how should I live?’ for ‘will that go with the top I bought last week?’ Tart and often funny . . . [Stuffocation] will be an eye-opener for those long ago persuaded that more is better. A scintillating read that will provoke conversation (or at least closet cleaning).”—Booklist “James Wallman deftly hits upon a major insight for our times: that acquiring ‘stuff’ and ‘things’ is not nearly as meaningful as collecting experiences. Some of the happiest days of my life were when I had nothing and lived on a houseboat. Without stuff to tie me down, I felt completely free.”—Blake Mycoskie, founder of TOMS and author of the New York Times bestseller Start Something That Matters “A must-read . . . We think that more stuff will make us happier, but as the book nicely shows, we’re just plain wrong. A great mix of stories and science, Stuffocation reveals the downside of more, and what we can do about it.”—Jonah Berger, author of the New York Times bestseller Contagious “Wallman offers a deeply important message by weaving contemporary social science into very engaging stories. Reading the book is such a pleasure that you hardly recognize you’re being told that you should change how you live your life.”—Barry Schwartz, author of The Paradox of Choice “With a sociologist’s eye and a storyteller’s ear, Wallman takes us on a tour of today’s experience economy from the perspective not of businesses, nor even of consumers per se, but of everyday people.”—B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy