Fascinate


Fascinate
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Fascinate


Fascinate
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Author : Sally Hogshead
language : en
Publisher: Harper Collins
Release Date : 2010-02-09

Fascinate written by Sally Hogshead and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-09 with Business & Economics categories.


A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.



Fascinate Revised And Updated


Fascinate Revised And Updated
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Author : Sally Hogshead
language : en
Publisher: HarperCollins
Release Date : 2016-04-26

Fascinate Revised And Updated written by Sally Hogshead and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-26 with Business & Economics categories.


Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.



The Art Of Fascination


The Art Of Fascination
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Author : Stephen P. Means
language : en
Publisher: Wisdomgame.org
Release Date :

The Art Of Fascination written by Stephen P. Means and has been published by Wisdomgame.org this book supported file pdf, txt, epub, kindle and other format this book has been release on with Body, Mind & Spirit categories.


Have you ever wanted to have your way with the opposite sex? This books not about this exactly, but rather it by opening doorways



How The World Sees You


How The World Sees You
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Author : Sally Hogshead
language : en
Publisher: Harper Collins
Release Date : 2014-07-01

How The World Sees You written by Sally Hogshead and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with Business & Economics categories.


Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.



Legal Signs Fascinate


Legal Signs Fascinate
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Author : Jan M. Broekman
language : en
Publisher: Springer
Release Date : 2017-10-24

Legal Signs Fascinate written by Jan M. Broekman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with Law categories.


This engaging book examines the origins and first effects of the concept ‘legal semiotics’, focusing on the inventor of the term, Roberta Kevelson (1931-1998). It highlights the importance of her ideas and works which have contributed to legal theory, legal interpretation and philosophy of language. Kevelson’s work is particularly relevant today, in our world of global electronic communication networks which rely so much on language, signs, signals and shortcuts. Kevelson could not have foreseen the 21st century, yet the story of her work and influence deserves more attention as it is key to our understanding of modern legal discourse and why law fascinates and is accepted in modern society. The authors draw on Kevelson’s hitherto unknown Office Papers and Notes, and a biographical examination points to key influences in her work such as the early feminist movements of the US East Coast, the philosophy of Charles Sanders Peirce and the semiotics of Thomas Sebeok. This forms the basis for a more encompassing research of Kevelson’s position, work and philosophical background, which the authors call for. A quick and enlightening read, this book interests a wide range of readers with an interest in legal history and the fields which Kevelson both drew on and influenced, including lawyers, students and scholars.



You Fascinate Me So


You Fascinate Me So
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Author : Andy Propst
language : en
Publisher: Hal Leonard Corporation
Release Date : 2015-04-01

You Fascinate Me So written by Andy Propst and has been published by Hal Leonard Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-01 with Performing Arts categories.


(Applause Books). He penned songs such as "Witchcraft" and "The Best Is Yet to Come" (signature tunes for Frank Sinatra and Tony Bennett, respectively) and wrote such musicals as Sweet Charity , I Love My Wife , On the Twentieth Century , and The Will Rogers Follies yet his life has gone entirely unexplored until now. You Fascinate Me So takes readers into the world and work of Tony, Grammy, and Emmy Award-winning composer/performer Cy Coleman, exploring his days as a child prodigy in the 1930s, his time as a hot jazz pianist and early television celebrity in the 1950s, and his life as one of Broadway's preeminent composers. This first-time biography of Coleman has been written with the full cooperation of his estate, and it is filled with previously unknown details about his body of work. Additionally, interviews with colleagues and friends, including Marilyn and Alan Bergman, Ken Howard, Michele Lee, James Naughton, Bebe Neuwirth, Hal Prince, Chita Rivera, and Tommy Tune, provide insight into Coleman's personality and career.



How To Find And Fascinate A Mistress


How To Find And Fascinate A Mistress
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Author : Will Harvey
language : en
Publisher:
Release Date : 1971

How To Find And Fascinate A Mistress written by Will Harvey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Sex customs categories.




Summary Of Sally Hogshead S Fascinate Revised And Updated


Summary Of Sally Hogshead S Fascinate Revised And Updated
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-05-02T22:59:00Z

Summary Of Sally Hogshead S Fascinate Revised And Updated written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-02T22:59:00Z with Business & Economics categories.


Please note: This is a companion version & not the original book. Sample Book Insights: #1 The taste of Jägermeister is bitter and sweetly harsh, and yet it has grown exponentially. You did the shot because of the unpleasant taste, not in spite of it. #2 The drink was commercially released in Germany in 1935, and it was marketed as an after-dinner digestif. But it soon became popular with college students, who spread the cult wildfire. #3 The brand sold almost as much as Absolut, despite the taste putting hair on the tongue. The brand turned the taste into a rallying cry, elevating the product beyond rational benefits. #4 When you buy a shot of Jäger, you’re not buying a drink. You’re buying an experience. By holding the shot glass, you’re announcing that you have officially turned up the volume on the evening ahead.



Albert Einstein Fascinate Journey From The Early Years To An End


Albert Einstein Fascinate Journey From The Early Years To An End
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Author : History-House
language : en
Publisher: history-house
Release Date : 2020-07-15

Albert Einstein Fascinate Journey From The Early Years To An End written by History-House and has been published by history-house this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-15 with Science categories.


Step inside the world of Albert Einstein! During this book, you will experience a Fascinate Journey, From the early years to an end. Find out what is so exceptional about him. Why it took him so long to win the Nobel Prize? How did one insignificant patent clerk change the planet? Was he a family person? What kind of a father was Einstein? How did his work affect his marriages? What motivated him and keep his interest? And the importance of all, what made his mind to struggle with one of the greatest ideas of all time? Inside you will find about: ✓ Einstein’s Young Adult Life ✓ Einstein’s Early Papers ✓ Annus Mirabilis - Remarkable Years ✓ Einstein’s greatest blunder ✓ Einstein’s Tangled Family Affairs ✓ Einstein Travels Abroad ✓ The American Journey ✓ Religious views and Later life And much more about! Find out why Einstein valued creativity, music, and freedom as the foundation stones of a good life, and how these three traits would inspire him and help to transform the world as it was known up until then. Without Albert Einstein, there would be no modern age as we know it. Discover how it all began.



Samsung Droid Fascinate Survival Guide Step By Step User Guide For Droid Fascinate Galaxy S Vibrant Captivate And Continuum Hidden Features Photos Multitasking Free Ebooks


Samsung Droid Fascinate Survival Guide Step By Step User Guide For Droid Fascinate Galaxy S Vibrant Captivate And Continuum Hidden Features Photos Multitasking Free Ebooks
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Author : Toly K
language : en
Publisher: MobileReference
Release Date : 2011

Samsung Droid Fascinate Survival Guide Step By Step User Guide For Droid Fascinate Galaxy S Vibrant Captivate And Continuum Hidden Features Photos Multitasking Free Ebooks written by Toly K and has been published by MobileReference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Reference categories.


This concise Samsung Fascinate manual provides step-by-step instructions on how to do everything with your Samsung Fascinate, Galaxy S, Vibrant, Captivate, or Continuum FASTER. Although this book covers all of these models, some directions may slightly vary based upon the model. These phones are highly customizable devices that use the Android operating system. You will unlock hidden secrets on your device, such as how to download FREE eBooks, send email, surf the web, and read news for FREE. This Fascinate guide includes: - Getting Started - Button Layout - Navigating the Screens - Making Calls - Using the Speakerphone During a Voice Call - Staring a Conference Call - Managing Your Contacts - Adding a New Contact - Adding a Favorite Contact (Speed Dial) - Text Messaging - Adding Texted Phone Numbers to Contacts - Copying, Cutting, and Pasting Text - Using Swype - Sending Picture and Video Messages - Using the Internet Browser - Managing Open Browser Windows - Photos and Videos - Taking Pictures - Capturing Videos - Using the Email Application - Changing Email Options - Managing Applications - Sharing an Application - Using the Android Market to Download Applications - Reading User Reviews - Deleting an Application - Reading an eBook on the Incredible - Downloading thousands of free eBooks - Adjusting the Settings - Turning Vibration On and Off - Setting Alert Sounds - Changing the Wallpaper - Setting a Pattern Lock - Changing Keyboard Settings - Changing Photo Settings - Turning Bluetooth On and Off - Turning Wi-Fi On and Off - Turning Airplane Mode On and Off - Tips and Tricks - Using Voice Search - Maximizing Battery Life - Resetting Your Incredible - Viewing the Full Horizontal Keyboard - Calling a Number on a Website - Troubleshooting - List of Droid-friendly websites that save you time typing in long URL addresses