Fascinate

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Fascinate

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Author : Sally Hogshead
language : en
Publisher: Harper Collins
Release Date : 2010-01-21

Fascinate written by Sally Hogshead and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-21 with Business & Economics categories.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate

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Author : Sally Hogshead
language : en
Publisher: HarperCollins
Release Date : 2016-04-26

Fascinate written by Sally Hogshead and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-26 with Business & Economics categories.

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

You Fascinate Me So

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Author : Andy Propst
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-04-01

You Fascinate Me So written by Andy Propst and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-01 with Biography & Autobiography categories.

YOU FASCINATE ME SO!THE LIFE AND TIMES OF CY COLEMAN

Fascinate

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Author : Sally Hogshead
language : en
Publisher: HarperBusiness
Release Date : 2010-02-09

Fascinate written by Sally Hogshead and has been published by HarperBusiness this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-09 with Business & Economics categories.

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog. Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

Fascination Or The Philosophy Of Charming

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Author : John B. Newman
language : en
Publisher:
Release Date : 1847

Fascination Or The Philosophy Of Charming written by John B. Newman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1847 with Charisma (Personality trait) categories.

Fascinate Revised And Updated

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Author : Sally Hogshead
language : en
Publisher: HarperBusiness
Release Date : 2016-04-26

Fascinate Revised And Updated written by Sally Hogshead and has been published by HarperBusiness this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-26 with Business & Economics categories.

The Fascination With Unknown Time

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Author : Sibylle Baumbach
language : en
Publisher: Springer
Release Date : 2017-11-01

The Fascination With Unknown Time written by Sibylle Baumbach and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-01 with Social Science categories.

This volume explores 'unknown time' as a cultural phenomenon, approaching past futures, unknown presents, and future pasts through a broad range of different disciplines, media, and contexts. As a phenomenon that is both elusive and fundamentally inaccessible, time is a key object of fascination. Throughout the ages, different cultures have been deeply engaged in various attempts to fill or make time by developing strategies to familiarize unknown time and to materialize and control past, present, or future time. Arguing for the perennial interest in time, especially in the unknown and unattainable dimension of the future, the contributions explore premodern ideas about eschatology and secular future, historical configurations of the perception of time and acceleration in fin-de-siècle Germany and contemporary Lagos, the formation of ‘deep time’ and ‘timelessness’ in paleontology and ethnographic museums, and the representation of time—past, present, and future alike—in music, film, and science fiction.

Things Bright And Beautiful

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Author : Anbara Salam
language : en
Publisher: Penguin UK
Release Date : 2018-04-05

Things Bright And Beautiful written by Anbara Salam and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-05 with Fiction categories.

When Bea Hanlon follows her preacher husband Max to a remote island in the Pacific, she soon sees that their mission will bring anything but salvation... Advent Island is a place beyond the reaches of Bea's most fitful imaginings. It's not just the rats and the hordes of mosquitos and the weevils in the powdered milk. Past the confines of their stuffy little house, amidst the damp and the dust and the sweltering heat, rumours are spreading of devil chasers who roam the island on the hunt for evil spirits. And then there are the noises from the church at night. Yet, to the amusement of the locals and the bafflement of her husband, Bea gradually adapts to life on the island. But with the dreadful events heralded by the arrival of an unexpected, wildly irritating and always-humming house guest, Advent Island becomes a hostile place once again. And before long, trapped in the jungle and in the growing fever of her husband's insanity, Bea finds herself fighting for her freedom, and for her life. 'I was sucked into its dark beating heart and wasn't spat out until I'd turned the final page' Claire Fuller' 'Dark, mysterious, beguiling, and beautifully written. It transported me to a different world' Dolly Alderton 'An excellent, blackly funny debut ... a novel whose growing environmental and psychological horrors you can feel crawling across your skin' Daily Mail

Maude Gonne

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Author : Kim Bendheim
language : en
Publisher: OR Books
Release Date : 2021-04-27

Maude Gonne written by Kim Bendheim and has been published by OR Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-27 with categories.

Maud Gonne, the legendary woman known as the Irish Joan of Arc, left her mark on everyone she met. She famously won the devotion of one of the greatest poets of the age, William Butler Yeats. Born into tremendous privilege, she allied herself with rebels and the downtrodden and openly defied what was at the time the world's most powerful empire. She was an actress, a journalist and an activist for the cause of Irish independence. Ignoring the threat of social ostracism, she had several children out of wedlock. She was an independent woman who charted her own course. Yet Maud Gonne was also a lifelong anti-semite, someone who, even after the horrors of the Second World War, could not summon sympathy for the millions murdered by the Nazis. A believer in the occult and in reincarnation, she took mescaline with Yeats to enhance visions of mythic Irish heroes and heroines, and in mid-life converted to Catholicism in order to marry her husband, the Irish Catholic war hero John MacBride. What motivated this extraordinary person? Kim Bendheim has long been fascinated by Maud Gonne's perplexing character, and here gives us an intensely personal assessment of her thrilling life. The product of much original research, including interviews with Gonne's equally vivid, unconventional descendants, The Fascination of What's Difficult is a portrait of a powerful woman who, despite her considerable flaws, continues to inspire.

Literature And Fascination

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Author : Sibylle Baumbach
language : en
Publisher: Springer
Release Date : 2015-07-30

Literature And Fascination written by Sibylle Baumbach and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-30 with Fiction categories.

Exploring literary fascination as a key concept of aesthetic attraction, this book illuminates the ways in which literary texts are designed, presented, and received. Detailed case studies include texts by William Shakespeare, S.T. Coleridge, Mary Shelley, Bram Stoker, Oscar Wilde, Joseph Conrad, Don DeLillo, and Ian McEwan.

Fascinate

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