30 R Alisations L Aquarelle
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Brands And Branding
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Author : Rita Clifton
language : en
Publisher: John Wiley & Sons
Release Date : 2009-04-01
Brands And Branding written by Rita Clifton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-01 with Business & Economics categories.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
An Anthropology Of Common Ground
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Author : Nathalia Brichet
language : en
Publisher:
Release Date : 2018-08-20
An Anthropology Of Common Ground written by Nathalia Brichet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-20 with Social Science categories.
How might we explore commonness in cross-disciplinary and cross-cultural collaboration? This book answers this question by analyzing a cultural heritage project reconstructing a former Danish plantation in Ghana, entailing histories of slavery, questions of building materials, ideas of cultural exchange, and discussions of authenticity.
The Republican Alternative
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Author : André Holenstein
language : en
Publisher: Amsterdam University Press
Release Date : 2008
The Republican Alternative written by André Holenstein and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Political Science categories.
The Republican Alternative seeks to move beyond the mere notion of scholarly inquiry into the republic—the subject of recent rediscovery by political historians interested in Europe’s intellectual heritage—by investigating the practical similarities and differences between two early modern republics, as well as their self-images and interactions during the turbulent seventeenth and eighteenth centuries. Among the world’s most economically successful societies, Switzerland and the Netherlands laid much of the foundation for their prosperity during the early modern period discussed here. This volume attempts to clarify the special character of these two countries as they developed, including issues of religious plurality, the republican form of government, and an increasingly commercially-driven agrarian society.
Pigment Compendium
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Author : Nicholas Eastaugh
language : en
Publisher: Routledge
Release Date : 2020-07-02
Pigment Compendium written by Nicholas Eastaugh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-02 with categories.
This is an essential purchase for all painting conservators and conservation scientists dealing with paintings and painted objects. It provides the first definitive manual dedicated to optical microscopy of historical pigments. Illustrated throughout with full colour images reproduced to the highest possible quality, this book is based on years of painstaking research into the visual and optical properties of pigments. Now combined with the Pigment Dictionary, the most thorough reference to pigment names and synonyms avaiable, the Pigment Compendium is a major addition to the study and understanding of historic pigments.
Antique Dealing And Creative Reuse In Cairo And Damascus 1850 1890
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Author : Mercedes Volait
language : en
Publisher: Leiden Studies in Islam and So
Release Date : 2021
Antique Dealing And Creative Reuse In Cairo And Damascus 1850 1890 written by Mercedes Volait and has been published by Leiden Studies in Islam and So this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Art categories.
Early shows and sales of Islamic antiques in Paris -- Expanding trades in late Ottoman Cairo and Damascus -- Conflicted commodification in Cairo -- Fashioning immersive displays in Egypt and beyond -- Guise and disguise before and during the Tanzimat.
Women S Economic Thought In The Romantic Age
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Author : Joanna Rostek
language : en
Publisher: Routledge
Release Date : 2021-01-21
Women S Economic Thought In The Romantic Age written by Joanna Rostek and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-21 with Business & Economics categories.
This book examines the writings of seven English women economists from the period 1735–1811. It reveals that contrary to what standard accounts of the history of economic thought suggest, eighteenth- and early nineteenth-century women intellectuals were undertaking incisive and gender-sensitive analyses of the economy. Women’s Economic Thought in the Romantic Age argues that established notions of what constitutes economic enquiry, topics, and genres of writing have for centuries marginalised the perspectives and experiences of women and obscured the knowledge they recorded in novels, memoirs, or pamphlets. This has led to an underrepresentation of women in the canon of economic theory. Using insights from literary studies, cultural studies, gender studies, and feminist economics, the book develops a transdisciplinary methodology that redresses this imbalance and problematises the distinction between literary and economic texts. In its in-depth readings of selected writings by Sarah Chapone, Mary Wollstonecraft, Mary Hays, Mary Robinson, Priscilla Wakefield, Mary Ann Radcliffe, and Jane Austen, this book uncovers the originality and topicality of their insights on the economics of marriage, women and paid work, and moral economics. Combining historical analysis with conceptual revision, Women’s Economic Thought in the Romantic Age retrieves women’s overlooked intellectual contributions and radically breaks down the barriers between literature and economics. It will be of interest to researchers and students from across the humanities and social sciences, in particular the history of economic thought, English literary and cultural studies, gender studies, economics, eighteenth-century and Romantic studies, social history, and the history of ideas.
Wizard
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Author : Stephen Brown
language : en
Publisher: Great Brand Stories S.
Release Date : 2005
Wizard written by Stephen Brown and has been published by Great Brand Stories S. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. Joanne K Rowling and her fabulous money-spinning creation is a contemporary fairytale, a 21st century version of the classic cornucopian chronicle. An impoverished single parent pens an accidental bestseller, which grows exponentially. The book begets more books, which beget movies and merchandise and huge media coverage. Today, Harry Potter is as much a brand as Tom Cruise, Starbucks or even Heinz. This book provides a fascinating insight into how Harry Potter became one of the world's most recognised brands in an extraordinarily short period of time.
The History Of Water Management In The Iberian Peninsula
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Author : Ana Duarte Rodrigues
language : en
Publisher: Springer Nature
Release Date : 2020-03-18
The History Of Water Management In The Iberian Peninsula written by Ana Duarte Rodrigues and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-18 with Science categories.
This volume approaches the history of water in the Iberian Peninsula in a novel way, by linking it to the ongoing international debate on water crisis and solutions to overcome the lack of water in the Mediterranean. What water devices were found? What were the models for these devices? How were they distributed in the villas and monastic enclosures? What impact did hydraulic theoretical knowledge have on these water systems, and how could these systems impact on hydraulic technology? Guided by these questions, this book covers the history of water in the most significant cities, the role of water in landscape transformation, the irrigation systems and water devices in gardens and villas, and, lastly, the theoretical and educational background on water management and hydraulics in the Iberian Peninsula between the sixteenth and the nineteenth centuries. Historiography on water management in the territory that is today Spain has highlighted the region’s role as a mediator between the Islamic masters of water and the Christian world. The history of water in Portugal is less known, and it has been taken for granted that is similar to its neighbour. This book compares two countries that have the same historical roots and, therefore, many similar stories, but at the same time, offers insights into particular aspects of each country. It is recommended for scholars and researchers interested in any field of history of the early modern period and of the nineteenth century, as well as general readers interested in studies on the Iberian Peninsula, since it was the role model for many settlements in South America, Asia and Africa.
Virtual Design Studio
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Author : Jerzy Wojtowicz
language : en
Publisher: Hong Kong University Press
Release Date : 1995-01-01
Virtual Design Studio written by Jerzy Wojtowicz and has been published by Hong Kong University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Architecture categories.
Documents the background and implications of a collaborative architectural project executed over Internet by design students and tutors of the Universities of Hong Kong, MIT, Harvard, British Columbia and Washington
Interruptions And Transitions Essays On The Senses In Medieval And Early Modern Visual Culture
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Author : Barbara Baert
language : en
Publisher: BRILL
Release Date : 2019-03-27
Interruptions And Transitions Essays On The Senses In Medieval And Early Modern Visual Culture written by Barbara Baert and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-27 with History categories.
In Interruptions and Transitions Barbara Baert discusses the in-between space where humans and their artistic expression meet by linking the sensory experiences in medieval and early modern visual culture, the hermeneutics of imagery, and the interdisciplinarity of contemporary Art Sciences.