30 Second Spots
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Life After The 30 Second Spot
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Author : Joseph Jaffe
language : en
Publisher: John Wiley & Sons
Release Date : 2005-05-25
Life After The 30 Second Spot written by Joseph Jaffe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-25 with Business & Economics categories.
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Seeing Spots
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Author : William L. Benoit
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1999-07-30
Seeing Spots written by William L. Benoit and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-30 with Political Science categories.
Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots as acclaims (self-praise), attacks (criticism), and defenses (responses to attacks). Themes are classified according to topic. Each of these topics is broken down further (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, ideals). Contrasts are made between spots from Republicans and Democrats as well as third parties, incumbents and challengers, and winners and losers. The spots from candidates who led, trailed, or were in close races also are contrasted. Spots are becoming more negative over time, Benoit concludes, in both primary and general campaigns. General campaigns are more negative than primary campaigns, Democrats are more negative than Republicans, and challengers are more negative than incumbents. There are no differences between winners and losers. However, candidates who trailed throughout the campaign were most negative, while candidates in close races were most positive. An important analysis for scholars and researchers in political communication and American presidential politics.
The 30 Second Storyteller
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Author : Thomas Richter
language : en
Publisher: Course Technology
Release Date : 2007
The 30 Second Storyteller written by Thomas Richter and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Radio advertising categories.
Imagine a job where you need to work only 10 days a year to make $100,000. A job that allows you to be a respected artist, a savvy craftsman, and a hip partygoer who hangs out with celebrities, superstars, and top models. No need to wear a tie and suit. No corporate office hours, and no supervising department heads checking your time card. At your command explosions occur, cars crash, helicopters swoop, and you are expected to spend a million dollars in a week or two. This job exists. It's called a commercial director, the creative mind behind the production of a TV spot. While being a commercial director may be one of the coolest jobs in the world, it's also one of the toughest jobs to get (and keep). The 30-Second Storyteller: The Art and Business of Directing Commercials teaches any filmmaker how to get work as a commercial director, how to navigate the pitfalls of production, and how to get clients to keep coming back to you for more. The book is not a textbook on directing -- plenty of other books cover that. Rather, The 30-Second Storyteller focuses on directorial challenges specifically related to creating a TV spot -- the techniques involved, the technologies of choice, and the obstacles that come between you and a successful career. It begins by teaching you how to get your foot in the door -- creating a spec reel, picking a specialty, getting signed with a production company, and successfully bidding for projects. It then covers the production of a commercial from preproduction through the shoot, all the way to finishing in post-production. Examples from a real-world commercial are utilized throughout to illustrate concepts. The book concludes with advice on obtaining work abroad, and making the jump from commercials to features, as TV ads are a training ground for Hollywood's next blockbuster director. Filmmakers like Ridley Scott, Michael Bay, David Fincher, Jonathan Glazer, Tarsem and Zack Snyder have all gotten their start in commercials.
Billboard
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Author :
language : en
Publisher:
Release Date : 1985-09-07
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-09-07 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Alcohol Safety Action Projects Evaluation Of Operations 1974 Volume Ii Detailed Analysis Chapters 1 6
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Author :
language : en
Publisher:
Release Date : 1975
Alcohol Safety Action Projects Evaluation Of Operations 1974 Volume Ii Detailed Analysis Chapters 1 6 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.
Advertising
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Author : Edmond A. Bruneau
language : en
Publisher:
Release Date : 1988
Advertising written by Edmond A. Bruneau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Radio advertising categories.
Federal Communications Commission Reports
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Author : United States. Federal Communications Commission
language : en
Publisher:
Release Date : 1980
Federal Communications Commission Reports written by United States. Federal Communications Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Communication policy categories.
Federal Communications Commission Reports V 1 45 1934 35 1962 64 2d Ser V 1 July 17 Dec 27 1965
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Author : United States. Federal Communications Commission
language : en
Publisher:
Release Date : 1978
Federal Communications Commission Reports V 1 45 1934 35 1962 64 2d Ser V 1 July 17 Dec 27 1965 written by United States. Federal Communications Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Radio categories.
Marketing Communication
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Author : Allan J. Kimmel
language : en
Publisher: OUP Oxford
Release Date : 2005-11-17
Marketing Communication written by Allan J. Kimmel and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-17 with Business & Economics categories.
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
Fcc Record
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Author : United States. Federal Communications Commission
language : en
Publisher:
Release Date : 2014
Fcc Record written by United States. Federal Communications Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Telecommunication categories.